Apple exec Susan Prescott is coming to gpgmail Sessions: Enterprise – gpgmail


Susan Prescott, Apple’s vice president of markets, apps and services, has been at Apple since 2003. She worked with the company’s co-founder Steve Jobs, and has witnessed such milestones as the launch of the iPhone and the iPad. Prescott will be coming to gpgmail Sessions: Enterprise in San Francisco on September 5 to discuss Apple’s enterprise strategy.

Prescott has been closely involved in that from the earliest days of the iPhone, and as she told gpgmail in a 2018 article on Apple’s enterprise strategy, the company was thinking about the enterprise as a potential market from the start. “Early on we engaged with businesses and IT to understand their needs, and have added enterprise features with every major software release,” she said at the time.

When you think about it, it was in fact the iPhone and the iPad that led to the Consumerization of IT and Bring Your Own Device movements, two huge trends in enterprise IT that began in the 2011 timeframe. Later the company helped grow the business further by partnering with such enterprise stalwarts as IBM, SAP, Cisco, GE and most recently Salesforce along with systems integrators like Deloitte and Accenture. Today, the company offers a range of business tools including Apple Business Chat and Apple Business Manager, an IT management tool for managing Macs, iPhones and iPads and the apps that run on them.

All of that adds up to robust enterprise strategy, and Prescott will discuss all of that and more with gpgmail editors. We’ll dive into Apple’s history in the enterprise and what it’s doing today to enhance that part of its business.

In all, Prescott has over 25 years of technology industry experience. Before joining Apple in 2003, she worked for Adobe where she had a range of engineering, marketing and management roles. Her last position before joining Apple in 2003 was Vice President of product management and marketing in Adobe’s Creative Professional Solutions group.

Grab your $349 tickets today to join the show and meet amazing enterprise leaders. Don’t wait! Ticket prices go up at the door! If you book 4+ tickets you’ll save 20% – book for your team here.


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Next Apple Watch could include new ceramic and titanium models – gpgmail


Apple’s next Apple Watch revision could include new materials for the case, including titanium and ceramic. That’s according to new assets pulled form the latest watchOS beta release, as uncovered by Brazilian site iHelp.br (via 9to5Mac). The new screens discovered in the beta show graphics used to pair the Apple Watch during setup, and list “Titanium Case” and “Ceramic Case” alongside model size identification info.

Apple has previously offered a ceramic Apple Watch, alongside its Series 2 and Series 3 models, with a premium price and white and black case options. The company hasn’t previously used titanium, but the lightweight, durable metal is popular among traditional watchmakers because it can really significantly reduce the heft of a watch case, while still providing a premium look and feel.

Last year’s Apple Watch Series 4 was the first significant change in body design for the wearable since its introduction in 2015, so it seems unlikely that Apple will change that this year again. The new physical design includes larger case sizes (40mm and 44mm, respectively, vs. 38mm and 42mm for previous generations), a thinner profile and a display with rounded corners and slimmer bezels.

Offering new materials is a way for Apple to deliver new hardware that is observably new on the outside, in addition to whatever processor and component improvements they make on the inside. Apple will likely also offer these alongside their stainless steel and aluminum models, should they actually be released this fall, and would probably charge a premium for these material options, too.

The Series 4 Apple Watch proved a serious improvement in terms of performance, and added features like the onboard ECG. Splashy new looks likely won’t be the extent of what Apple has planned for Series 5, however, especially since the company is revamping watchOS to be much more independent of the phone, which would benefit from more capable processors.


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