AppleCare+ Is Now Billed Monthly by Default and Costs More That Way


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As its iPhone sales have fallen, Apple has begun focusing on alternative sources of revenue, like its lucrative Services division. Much of the company’s presentation for the iPhone 11 was spent demonstrating games and projects related to Apple TV. Apple wants to be a major media provider and it’s hoping you’ll reward it with lots of content purchases.

One change to AppleCare+ flew a bit under the radar. Up until now, AppleCare was a 24-to-36-month extended warranty available from Apple on various iDevices like MacBooks, iPhones and iPads. The company has typically billed a single flat rate for the service interval, though many repairs still cost money, even if you’ve purchased AppleCare+.

Now, Apple is making a change to the program. The good news is, you’ll be able (in theory) to buy AppleCare+ for a longer period of time. The bad news is, it’s going to cost you more by default even for the period of time that the program normally covers if you choose to pay by the month.

AppleCare-Pricing-Watch-XR

Image credit: 9to5Mac

The screenshot above by 9to5Mac shows pricing for AppleCare+ for the Apple Watch Series 5 and the iPhone XR. Paying month-to-month (you’ll be re-upped automatically) is essentially a subscription, even if Apple isn’t calling it that. But if you do the math, you’ll see that the month-to-month program costs significantly more. Over two years, you’ll pay $95.76 instead of $80 for AppleCare+ if you slap it on the Apple Watch. As for the iPhone XR, the two-year fee comes out to $191.76, up from $150. That’s roughly 1.2x more over the same period of time. The up-front pricing on the iPhone 11 is $149, while up-front cost on the iPhone 11 Pro is $199.

Apple’s legal document states:

For Monthly Plans, your Plan Term is one (1) month. Your Plan will automatically renew each month unless cancelled as set forth in the “Cancellation” Section 9 below, including in the event that Apple is no longer able to service your Covered Equipment due to the unavailability of service parts, in which case Apple will provide you with thirty (30) days’ prior written notice of cancellation, or as otherwise required by law.

There’s no more option to buy a fixed-term service plan and then pay for it at a monthly reduced rate. Instead, you can pay for 24 months of coverage upfront at one price or simply go on the month-to-month program. While the end result of this is that people will be able to have AppleCare+ for longer periods of time on the same device, it’ll also mean paying Apple more money for the privilege of doing so.

If anything, we suspect this change is a nod to the fact that users often keep their devices for longer periods of time these days. Reports have suggested that Americans now only replace their iDevices closer to every three years, rather than every two. Converting customers to a small monthly fee for AppleCare+ gives Apple a steady monthly revenue stream that replaces some of the sales revenue it loses when it sells fewer iPhones. The fact that customers are being billed monthly would also help smooth revenue quarter-over-quarter — people only buy a new device every few years, but if they pay you $8 a month, that’s revenue you can count on. Multiply that by some millions of customers, and you’ve got a hefty chunk of reliable income. Apple, these days, is all about reliable income.

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Apple hid a secret message in its latest YouTube video – gpgmail


Shortly after Apple’s iPhone 11 event yesterday, the company posted a drastically condensed “supercut” of everything they announced. Taking the two hour event and boiling it down to a little over two minutes, they still manage to cover just about everything — from new iPads, to new Watches, to new iPhones. And they tucked a little Easter egg in there, while they were at it!

Here’s the video:

First spotted by Gcarsk on the r/apple subreddit, it’s very much a blink-and-you’ll-miss-it kinda thing. Hell, you might miss it even if you don’t blink, as it’s only on screen for a few tenths of a second. I had to rapid-fire hammer the space bar to pause the video long enough to grab the screenshot below. The frames flash on screen riiiight after the narrator says “the best-selling PC” at around the 1:23 mark.

The frames jab at the classic Blue Screen of Death that you might see when something goes real wrong on a Windows computer, announcing that “Error 09102019” (a nod to the event’s September 10th, 2019 date) has occurred:

See all the numbers at the bottom? If you recognize that as binary, you probably see where this is going. A hidden message within the hidden message!

Pop those into a binary-to-ascii converter, and a new bit of text is revealed. Don’t feel like typing out all those ones and zeroes? Here’s the full text of the message:

Error 09102019

This is just a thought. But it might be nice to have some sort of easter egg message in here for the hard core Apple fans that will stop the video.

01010011 01101111 00100000 01111001 01101111 01110101 00100000 01110100 01101111 01101111 01101011 00100000 01110100 01101000 01100101 00100000 01110100 01101001 01101101 01100101 00100000 01110100 01101111 00100000 01110100 01110010 01100001 01101110 01110011 01101100 01100001 01110100 01100101 00100000 01110100 01101000 01101001 01110011 00111111 00100000

01010111 01100101 00100000 01101100 01101111 01110110 01100101 00100000 01111001 01101111 01110101 00101110″

And — spoiler alert — the translated/decrypted text:

“So you took the time to translate this? We love you.”


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iFixit gives Fairphone 3 a perfect 10 for repairability – gpgmail


Here’s something the hermetically sealed iPhone can’t do: Score a perfect 10 for repairability.

Smartphone startup and social enterprise Fairphone’s latest repairable-by-design smartphone has done just that, getting 10/10 in an iFixit Teardown vs scores of just 6/10 for recent iPhone models.

The Fairphone 3, which was released in Europe last week with an RRP of €450, gets thumbs up across the board in iFixit’s hardware Teardown. It found all the internal modules to be easily accessible and replaceable — with only basic tools required to get at them (Fairphone includes a teeny screwdriver in the box). iFixit also lauds visual cues that help with disassembly and reassembly, and notes that repair guides and spare parts are available on Fairphone’s website.

iFixit’s sole quibble is that while most of the components inside the Fairphone 3’s modules are individually replaceable “some” are soldered on. A tiny blip that doesn’t detract from the 10/10 repairability score

Safe to say, such a score is the smartphone exception. The industry continues to encourage buyers to replace an entire device, via yearly upgrade, instead of enabling them to carry out minor repairs themselves — so they can extend the lifespan of their device and thereby shrink environmental impact.

Dutch startup Fairphone was set up to respond to the abject lack of sustainability in the electronics industry. The tiny company has been pioneering modularity for repairability for several years now, flying in the face of smartphone giants that are still routinely pumping out sealed tablets of metal and glass which often don’t even let buyers get at the battery to replace it themselves.

To wit: An iFixit Teardown of the Google Pixel rates battery replacement as “difficult” with a full 20 steps and between 1-2 hours required. (Whereas the Fairphone 3 battery can be accessed in seconds, by putting a fingernail under the plastic back plate to pop it off and lifting the battery out.)

The Fairphone 3 goes much further than offering a removable backplate for getting at the battery, though. The entire device has been designed so that its components are accessible and repairable.

So it’s not surprising to see it score a perfect 10 (the startup’s first modular device, Fairphone 2, was also scored 10/10 by iFixit). But it is strong, continued external validation for the Fairphone’s designed-for-repairability claim.

It’s an odd situation in many respects. In years past replacement batteries were the norm for smartphones, before the cult of slimming touchscreen slabs arrived to glue phone innards together. Largely a consequence of hardware business models geared towards profiting from pushing for clockwork yearly upgrades cycle — and slimmer hardware is one way to get buyers coveting your next device.

But it’s getting harder and harder to flog the same old hardware horse because smartphones have got so similarly powerful and capable there’s precious little room for substantial annual enhancements.

Hence iPhone maker Apple’s increasing focus on services. A shift that’s sadly not been accompanied by a rethink of Cupertino’s baked in hostility towards hardware repairability. (It still prefers, for example, to encourage iPhone owners to trade in their device for a full upgrade.)

At Apple’s 2019 new product announcement event yesterday — where the company took the wraps off another clutch of user-sealed smartphones (aka: iPhone 11 and iPhone 11 Pro) — there was even a new financing offer to encourage iPhone users to trade in their old models and grab the new ones. ‘Look, we’re making it more affordable to upgrade!’ was the message.

Meanwhile, the only attention paid to sustainability — during some 1.5 hours of keynotes — was a slide which passed briefly behind marketing chief Phil Schiller towards the end of his turn on stage puffing up the iPhone updates, encouraging him to pause for thought.

“iPhone 11 Pro and iPhone 11 are made to be designed free from these harmful materials and of course to reduce their impact on the environment,” he said in front of a list of some toxic materials that are definitely not in the iPhones.

Stuck at the bottom of this list were a couple of detail-free claims that the iPhones are produced via a “low-carbon process” and are “highly recyclable”. (The latter presumably a reference to how Apple handles full device trade-ins. But as anyone who knows about sustainability will tell you, sustained use is far preferable to premature recycling…)

“This is so important to us. That’s why I bring it up every time. I want to keep pushing the boundaries of this,” Schiller added, before pressing the clicker to move on to the next piece of marketing fodder. Blink and you’d have missed it.

If Apple truly wants to push the boundaries on sustainability — and not just pay glossy lip-service to reducing environmental impact for marketing purposes while simultaneously encouraging annual upgrades — it has a very long way to go indeed.

As for repairability, the latest and greatest iPhones clearly won’t hold a candle to the Fairphone.


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Razer made a case for cooling iPhones while gaming – gpgmail


Razer’s efforts to build a game-centric smartphone haven’t exactly caught the world on fire just yet. Still, mobile gaming is a huge business poised to get even bigger, with services from big names like Apple and Google waiting in the wings.

Seeing as how accessories have long been the company’s bread and button, products like Arctech are probably an easier way for the company to ensure it’s got a horse in that race. The product is a phone case specifically designed to help stop phones from overheating during resource-intensive activities like gaming.

The product uses Razer’s proprietary Thermaphene technology sandwiched between microfiber lining and an outer casing with perforations to help let the heat out. Per Razer,

Thermaphene is a thermally – conductive material that dissipates heat. In independent testing against similar style cases, the Razer Arctech case maintained temperatures up to 6° Celsius (42.8 Fahrenheit) lower than the comparison case.

There are two versions of the case, Slim and Pro, the latter of which offers added protection for up to a 10 foot drop. As for why the company’s launching today, in addition to the Razer Phone 2, the Arctech will be available for all of Apple’s new iPhones. The Slim runs $30 and the Pro is $40. They’re both available starting today.


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What the iPhone 11 says about Apple’s present — and future – gpgmail


No matter how much polish and Apple magic the company put on today’s big event, there was one unshakable truth that colored the event: phones just aren’t selling like they used to. And unlike other industry-wide trends, Apple isn’t immune. The large scale slowdown of smartphone sales has had an undeniable impact on the company’s bottom line.

Casual observers may not have noticed, but that harsh truth impacted nearly every mobile announcement on stage today at the Steve Jobs theater. Two elements in particular really stood out, however:

  1. Content and services taking center stage
  2. Apple rethinking how the iPhone is positioned.


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iPhone 11 Pro hands-on – gpgmail


More than any other iPhone event in recent memory, today’s big launch was content-first. Apple began the show with several gaming demos from Arcade, before moving along to TV+ premieres. The new iPhone didn’t necessarily take a backseat, but there’s little question that this event was a key piece in shifting messaging for the company.

The big announcement also saw a shift in iPhone positioning against a backdrop of declining smartphone sales. There are a number of reasons why device sales are down across the board, of course — I along with everyone else in the industry have written about them dozens if not hundreds of times. Price creep is a big one, and the iPhone 11 finds the company readjusting accordingly.

The device takes the spot of the R line — a big seller for Apple. This time the entry-level “flagship” is $699, while the Pro and Pro Max step in for the premium-tier devices, priced at $999 and $1,099, respectively. Apple set those prices with the iPhone X two years ago and hasn’t looked back.

Apple has also really settled into a style. The 11s are virtually indistinguishable from their predecessors, head on. The screens have been souped-up to “Super Retina XDR” on the Pros. Both are 458 PPI, at 5.8 and 6.5 inches, respectively.

The notch remains, even as companies like Samsung push into a subtler cut-out model (not to mention all of those companies currently experimenting with pop-up cameras). Ditto, unfortunately, for the Lightning port. Apple’s ditched it for USB-C on the iPad Pro and, honestly, I can’t wait for it to follow suit on the iPhone. I go through what feels like a Lightning cable a month, due to wear and tear on the connection.

That will have to wait until 2020 (fingers crossed). So, too, will 5G, though the company did allude to “faster cellular” in a quick rundown of all the features it didn’t have time to announce onstage. Ditto for the rumored improved FaceTime camera. That should work faster and from more angles, so you’ll (theoretically) be able to check messages while the phone is laying flush on a table. Huge, if true.

Apple iPhone 11 8245 4CCE AEA3 A3CC65F5E188

Speaker of cameras, that’s the biggie here, of course. It continues to be the last vestige for smartphone innovation. Again, hardware is just kind of good on smartphones. There doesn’t appear to be a ton of room for innovation, but for the camera. The iPhone 11 ditches telephoto, for wide and ultra-wide-angle lenses. The Pros, meanwhile, add telephoto it back in.

The three cameras on the Pros are as follows:

12MP wide angle camera (26mm f/1.8), a 12MP ultra wide (13mm f/2.4), plus a 12MP telephoto camera (52mm f/2.0). All are capable of shooting 4K video at 60FPS.

They’re in an odd square array (versus, say, the three down vertical on Samsung’s latest). In fact, all versions of the iPhone 11 have a camera box bump on the rear, for the sake, one imagines, of aesthetic uniformity. As we’ve noted before, most of the innovation in smartphone cameras is happening on the software side, and that appears to be the case here. The big feature is Deep Fusion.

iPhone 11 Apple

It works similarly to HDR photos, creating a massive composite. Here it uses nine photos, with the optimal pixels chosen by on-board machine learning for super-fancy photos that should greatly reduce image noise.

The devices are the first to sport Apple’s new A13 chip, which promises much faster processing — the “fastest ever on a smartphone,” according to the company. That, naturally, means more and better gaming, bringing us right back around to the content play we were discussing at the top of this story.

Understandably, what you can do with the phone has become a much larger selling point for Apple than the phone itself. You’ll be able to get your hands on the device starting September 20. 


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Apple Unveils iPhone 11, Pro, Pro Max, With Heavy Emphasis on Cameras, Battery Life


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Apple unveiled its upcoming trio of new iPhones today, covering the iPhone 11 and the new iPhone Pro product family. The company is retiring the confusing “XR” and “XS” brands that it deployed last year, in favor of a simplified structure. The iPhone 11 is just the iPhone 11, while the professional model will come in two flavors: iPhone 11 Pro, and iPhone 11 Pro Max.

As expected, these devices make camera features and technology a major component of their own value propositions. But the iPhone 11, at least, subtly nods to the fact that Apple’s price increases were anything but well-received last year. The base model iPhone 11 will be priced at $699, $50 less than last years’ iPhone XR. While this doesn’t make the device ‘entry-level,’ (new or not, $699 is not an entry-level price), it at least shows the company is responding to consumer’s refusal to buy its higher-end devices — at least, a little. The iPhone 11 Pro still starts at $999, while the iPhone 11 Pro Max is a $1,099 device. Pre-orders begin on September 13, with shipments to start on September 20.

The iPhone 11’s multi-colored hues.

The iPhone 11 has a 6.1-inch screen and will be offered in a variety of colors, including black, green, purple, red, white, and yellow. Features like haptic touch, a True Tone LCD, and a dual-camera are all standard. According to Apple, the new A13 Bionic will offer up to an hour of increased battery life over the iPhone XR, which already had the best battery life in the iPhone family.

As for the iPhone 11 Pro and iPhone 11 Pro Max, these two devices are 5.8-inch and 6.5-inch, respectively. They have what Apple is calling a “Super Retina XDR” OLED display with support for the P3 color space, which is a wider color gamut than a standard SDR monitor or phone display. Dolby Vision and HDR10 are both supported on the iPhone Pro family, and the display can handle up to 1,200 nits of brightness. Both the iPhone 11 and iPhone 11 Pro advertise features like Dolby Atmos support and supposedly offer better spatial audio performance.

The iPhone 11 Pro’s triple camera. It’s the best a man can get professional-quality camera ever integrated into a smartphone (according to Apple)

All of these new devices run on Apple’s A13 Bionic SoC, about which relatively little is known at this juncture. Apple claims the new chip offers up to 20 percent faster performance and its neural engine is supposedly more efficient as well. Apple claims the iPhone 11 Pro will get four hours more battery life than the iPhone XS, while the iPhone 11 Pro Max will last five hours longer than the iPhone XS Max. These claims seem unusually large, and I’m wondering about the workloads Apple used to test them. Battery life on smartphones is highly situational depending on what, exactly, you are doing. We’ve absolutely seen these kinds of battery life improvements before — but they’ve typically arrived when a workload that was previously being handled in software (like video decoding) is transferred to fixed-function hardware blocks (like a GPU’s onboard video decoder).

We’re not saying Apple can’t deliver a 4-5 hour battery life improvement, but that improvement may be very workload-dependent. A 4-5 hour improvement in battery life in all heavy use scenarios would be the equivalent of a major leap forward in battery technology. That’s a bit farther than we’re willing to go until device characteristics have been thoroughly tested.

Apple is clearly staking the iPhone 11 on its camera tech. When you visit the landing page for the iPhone 11, you’d be forgiven for thinking you’d actually dropped into a product page describing the advances in Apple’s camera technology as opposed to the general landing page for the phone. The iPhone 11 has a new camera system with one 12MP wide camera and a 12MP ultra-wide camera. The first supports optical image stabilization, while the latter has a 120-degree field of view. The Camera app has been updated to allow you to you see outside the framing of the photo for when you need to take a shot in tight quarters.

Now with 4x more scene. Bangs, bracelets, and skinny jeans not included

The iPhone 11 Pro includes a triple-camera system with a 12MP wide camera with an equivalent focal length of 26mm and an f/1.8 aperture. There’s also a 12MP ultrawide camera (13mm focal length, f/2.4 aperture) and a 12MP telephoto camera with a 52mm focal length and an f/2.0 aperture. Much of Apple’s live event and its webpages are filled with glossy demonstrations of the kind of photos you can take with the new iPhone Pro and professionals extolling the benefits of the new device compared with previous models.

David Cardinal is our resident photography expert, so I’m going to defer to him as far as any professional comparison between professional DSLR cameras and the integrated models present in phones. I expect that this focus on the iPhone’s camera technology will at least help the device close the gap between itself and standalone DSLRs in some cases, particularly thanks to the new Night Mode, but that there will continue to be specific times and places where there’s an advantage to having a standalone professional product. It has been my observation that smartphones have gotten steadily better at providing a very good default, but there are intrinsic challenges to matching the benefits of a DSLR in such a limited amount of space.

The iPhone Pro, at least, includes a fast charger in the box. The iPhone 11 continues not to do so. All of these devices are rated for IP68 water-resistance, commonly referred to as being waterproof.

The iPhone may make photo and video editing on a small device easier, but you != Stanley Kubrick. Don’t feel bad. I am also != Stanley Kubrick.

The iPhone 11 Pro’s landing-page is even more photo and video-centric. It’s basically devoted to a demonstration of all the new device’s photo and video-editing features, or shots that claim to show the benefits of the new cameras. These sorts of claims will have to be evaluated to see how they hold up in objective testing, so I don’t actually have a lot to say about them, other than observing the fact that Apple is trying to push customers towards new products almost entirely on the basis of camera tech.

This may not be the worst approach. There are rumors that the company is planning a fairly major overhaul for the iPhone next year, with new features like 5G support set to be introduced at that date. Customers, meanwhile, tend to respond well to visual improvements — the original introduction of Retina displays was a huge win for Apple, and smartphone cameras are one of the few areas that have continued to improve at a fair pace even as overall device performance and battery life improvements have slowed.

There have been rumors that Apple will re-launch a new iPhone SE in 2020. If it intends to unveil such a device, it will do so at a later date. There was no mention of a new lower-end product. The iPhone 7 has been removed from sale; the iPhone 8 is now Apple’s lowest-end entry-level model at $449.

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Why does the new iPhone 11 Pro have 3 cameras? – gpgmail


On the back of the iPhone 11 Pro can be found three cameras. Why? Because the more light you collect, the better your picture can be. And we pretty much reached the limit of what one camera can do a little while back. Two, three, even a dozen cameras can be put to work creating a single photo — the only limitation is the code that makes them work.

Earlier in today’s announcements, Apple showed the base-level iPhone 11 with two cameras, but it ditched the telephoto for an ultrawide lens. But the iPhone Pro has the original wide, plus ultrawide and telephoto, its optical options covering an approximate 35mm equivalents of 13mm to 52mm, and 26mm.

“With these three cameras you have incredible creative control,” said Apple’s Phil Schiller during the stage presentation. “It is so pro, you’re going to love using it.”

Previously the telephoto lens worked with the wide-angle camera to produce portrait mode effects or take over when the user zooms in a lot. By combining the info from both those cameras, which have a slightly different perspective, the device can determine depth data, allowing it to blur the background past a certain point, among other things.

The ultra-wide lens provides even more information, which should improve the accuracy of portrait mode and other features. One nice thing about a wide angle on a dedicated sensor and camera system is the creators can build in lots of corrections so you don’t get crazy distortion at the corners or center. Fundamentally you’ll still want to back off a bit, because using an ultrawide lens on a face gives it a weird look.

While we’re all used to the pinch-to-zoom-in gesture, what you’re usually doing when you do that is a digital zoom, just looking closer at the pixels you already have. With an optical zoom, however, you’re switching between different pieces of glass and, in this case, different sensors, getting you closer to the action without degrading the image.

One nice thing about these three lenses is that they’ve been carefully chosen to work together well. You may have noticed that the ultra-wide is 13mm, the wide is twice that at 26mm, and the telephoto is twice that at 52mm.

wide1

The simple 2x factor makes it easy for users to understand, sure, but it also makes the image-processing math of switching between these lenses easier. And as Schiller mentioned on stage, “we actually pair the three cameras right at the factory calibrating for focus and color.”

Not only that, but when you’re shooting with the wide camera, it’s sharing information with the other two cameras, so when you switch to them, they’re already focused on the same point, shooting at the same speed and exposure, white balance, and so on. That makes switching between them mostly seamless even while shooting video (just be aware that you will shake the device when you tap it).

Apple’s improvements to the iPhone camera system this year are nowhere near as crazy as the switch from one to two cameras made by much of the industry a couple years back. But a wide, tele, and ultra-wide setup is a common one for photographers and no doubt will prove a useful one for everyone who buys into this rather expensive single-device solution.


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iOS 13 will be available on September 19 – gpgmail


Apple announced in a press release that iOS 13 will be available on September 19. Even if you don’t plan on buying a new iPhone, you’ll be able to get a bunch of new features.

But that’s not all. iOS 13.1 will be available on September 30. Apple had to remove some features of iOS 13.0 at the last minute as they weren’t stable enough, such as Shortcuts automations and the ability to share your ETA in Apple Maps. That’s why iOS 13.1 will be released shortly after iOS 13.

As always, iOS 13 will be available as a free download. If you have an iPhone 6s or later, an iPhone SE or a 7th-generation iPod touch, your device supports iOS 13.

watchOS 6 will also be released on September 19. Unfortunately, Apple will release iPadOS 13 on September 30.

Here’s a quick rundown of what’s new in iOS 13. This year, in addition to dark mode, it feels like every single app has been improved with some quality-of-life updates. The Photos app features a brand new gallery view with autoplaying live photos and videos, smart curation and a more immersive design.

This version has a big emphasis on privacy as well thanks to a new signup option called “Sign in with Apple” and a bunch of privacy popups for Bluetooth and Wi-Fi consent, background location tracking. Apple Maps now features an impressive Google Street View-like feature called Look Around. It’s only available in a handful of cities, but I recommend… looking around as everything is in 3D.

Many apps have been updated, such as Reminders with a brand new version, Messages with the ability to set a profile picture shared with your contacts, Mail with better text formatting options, Health with menstrual cycle tracking, Files with desktop-like features, Safari with a new website settings menu, etc. Read more on iOS 13 in my separate preview.

On the iPad front, for the first time Apple is calling iOS for the iPad under a new name — iPadOS. Multitasking has been improved, the Apple Pencil should feel snappier, Safari is now as powerful as Safari on macOS and more.


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Here’s everything Apple announced today at the iPhone 11 event – gpgmail


 

Like clockwork, Apple has used its annual September event to announce a new generation of iPhones.

But they also crammed a bunch of other stuff in there for good measure. New iPads! New Apple Watches! Launch dates for Apple Arcade, and Apple TV+!

Didn’t have time to watch the event as it happened, but still want to know what went down? We can help. We’ve got all the news, condensed down to just the bullet points.

Apple Arcade

Apple Arcade, the company’s take on an all-you-can-eat, Netflix-for-games type service, will launch on September 19th in 150 countries. It’ll cost $4.99 per month for a family subscription, and offer a 1 month free trial.

Apple TV+

Screen Shot 2019 09 10 at 1.14.59 PM

Earlier this year Apple announced that it was working on an on-demand video service, complete with original programming from folks like Reese Witherspoon, Oprah, Jason Momoa, and many others. They didn’t get too specific about the launch date, though.

The company now says that Apple TV+ will start rolling out on November 1st — and, like Apple Arcade, will cost $4.99 per month for a family subscription.

Oh! And a bit of an added surprise: all new iPhones, iPads, Macs, and AppleTVs will come with one year of AppleTV+, free.

The New 10.2″ iPad

Screen Shot 2019 09 10 at 1.23.37 PM

As the iPad moves into its seventh generation, the 9.7″ model is being bumped up to 10.2″.

It’ll have a Retina display, a smart connector on its edge to connect it with a full size keyboard accessory, and work with the first-gen Apple Pencil. And for the TouchID fans out there, fret not: they’re keeping the home button.

It’ll cost $329 (or $299 for students); pre-orders start today, shipping on September 30th.

Apple Watch Series 5

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Always on display! Whereas previous Apple Watches turned off the display when you lowered your wrist, Series 5’s display will stay on unless you deliberately turn it off.

When you lower your arm, the brightness drops and the screen’s refresh rate dips down to one refresh per second, but your complications and watch faces stay visible. It’s getting a built-in compass, and an “international emergency calling” feature that lets you call emergency services in 150 countries by pressing and holding the side button.

Apple says the battery should last about 18 hours per charge.

Apple Watch Series 5 will start at $399, or $499 for the cell-enabled models. Shipping will start on September 20th. There will be aluminum models (silver, gold, and space grey), stainless steel models (gold, space black, and polished), titanium (brushed metal, brushed space black), and ceramic.

Series 3, meanwhile, is getting a bit of a price drop, with the base price for the two-year old model going from $279 to $199.

The new iPhones

You can’t have an Apple event in September without a new iPhone or three, right?

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First up was the iPhone 11. Here’s the breakdown:

  • 6.1″ display, with the “toughest glass” ever in an iPhone
  • A new dual camera system on the back — one 12MP wide angle camera (26mm f/1.8), and one 12 MP ultra wide camera (13mm f/2.4).
  • The flash is 36% brighter
  • A new night mode that uses adaptive bracketing for better low light shots
  • The front camera — now 12MP, up from 7MP — can do 60 FPS 4k and slow motion video
  • Running on Apple’s new A13 chipset, which they proclaim to be the fastest CPU/GPU ever in a smartphone

It’ll come in black, green, yellow, purple, red, and white, and start at $699.

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Next up was the iPhone 11 Pro/Pro Max:

  • The Pro line has three cameras, rather than two: a 12MP wide angle camera (26mm f/1.8), a 12MP ultra wide (13mm f/2.4), plus a 12MP telephoto camera (52mm f/2.0). All three cameras can shoot 4K at 60FPS.
  • Pro has a 5.8″ display, while Pro Max comes in at 6.5″
  • Also running on A13
  • While they didn’t give a specific battery life estimate, Apple says the Pro will get four more hours of life per charge when compared to the iPhone Xs Max, while the Pro Max will get five more hours
  • Both come with 18w fast chargers in the box
  • A new “Deep Fusion” feature uses machine learning for dramatically improved low light shots. Before you press the shutter button, the camera is taking a series of short exposure shots. Press the button, and it takes one long exposure shot. Apple then uses neural networks to analyze the photos “pixel by pixel”, combining them into one high detail, low noise photo.

Pro will start at $999, while Pro Max will start at $1099. Both will start shipping on September 20th.


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