Retention Emails: 28 Examples that Actually Convert

Retention emails take up a huge portion of all marketing emails sent today. Not sure what retention emails are? Basically, all emails sent to existing customers with the purpose of keeping them as your clients, are considered retention emails.

For this reason, retention emails can fall into so many categories. Whether you are using discounts and deal offers to entice your clients to come back to your site, or you are sharing new exciting features about your product to intrigue your target audience, or anything else which aims to remind your clients about your brand, all of these emails fall into the category – retention emails.

For your convenience, today we’ve sorted our retention email examples into different categories. So, let’s begin and hope you’ll get a lot of ideas for your own retention email campaigns.

Deals & discounts retention emails

One of the most used techniques yielding immediate results is promotional activity – deals, offers, discounts, giveaways, etc. Not only does this strategy work very well but quite often people wait for such offers in order to come back and buy from you. Here are a few good examples of promotional retention emails which convert.

1. By Uber

Such campaigns like Uber’s are made to turn clients into loyal users.

2. By Starbucks

Not only did Starbucks present a new product but they attracted their clients to come and taste it for 50% less.

Starbucks retention email

3. By Upside

People love receiving gifts. Upside used this strategy to make their clients book a trip, plus added an urgency factor.

Upside retention email

4. By Sattva

Subscriptions are a good way to keep clients by your side for longer. How to make them subscribe? Point out all the benefits just like Sattva did.

Sattva retention email

5. By crisp

A personalized email combined with a gift is definitely a promising combination. This is what crips did in one of their retention emails.

Crisp retention email

6. By Target

When you offer a lot of products just like Target, it’s impossible to segment your audience very narrowly. Retention emails like this catch the attention because your audience may be interested in plenty of products.

target retention email

7. By Apple

Here is another example of giving gifts in retention emails. Depending on the product you buy, Apple gives you a different pair of headphones.

apple retention email

8. By Headspace

Planning ahead saves time and money. Headspace knows this and reminds you to subscribe now for the upcoming 6 months.

headspace retention email

Motivation & support retention emails

We all appreciate and love our friends who keep our motivation high and help us become the best version of ourselves. When a certain brand takes up this role of a motivational friend, the chances of us becoming their loyal clients are quite high. Here are a few examples of motivational retention emails.

9. By Withings

Congratulations for the achieved goals can do wonders when the purpose is to keep people encouraged. Here is a great example set by Withings whose emails certainly motivate the recipients to keep going, and therefore keep using the brand’s services.

withings retention emails

10. By codecademy

Encouragement and motivation – codecademy does it all in this email no matter if you have been using their services all this time or not.

codecademy retention email

11. By Foursquare

A great technique to motivate your clients is give them a prize but only if they achieve their goals.

foursquare swarm retention email

12. By grammarly

Okay, first of all unlocking a certain level is a good strategy to make your users come back but complementing their writing is a whole new level of encouragement (referring to “writing awesome things”).

grammarly retention email

13. By snap kitchen

Earning points for spending money is quite a good motivation to keep spending money, right?

snap kitchen retention email

14. By acorns

Sometimes, using money as an incentive is all the motivation your clients need in order to become active advocates for your brand. Here is an example by acorn.

acorns retention email

Announcements & new products retention emails

Sometimes the new products, features, or even campaigns and missions are what grabs the attention of your current clients, especially if it about something they’ve waited for a long time. Here are several examples of announcements retention emails.

15. By Dollar Shave Club

Here is an email which introduces a new service in such a way that the user has been waiting for it their whole life. Well done!

dollar shave club retention email

16. By mint

Change of seasons is a great occasion to present new products and services that will reactivate your clients.

mint retention email

17. By Boords

Another great example of retention emails are monthly newsletter emails which remind your users about your brand on a regular basis.

boords retention emails

18. By Sprout Social

Delivering relevant content to your current clients is key to keeping their interest high. Here is a good example of Sprout Social presenting a new insightful report to their audience and outlining key features to increase their interest.

sprout social retention email

19. By Animoto

It’s a good idea to regularly fill in your inactive clients on the latest news and updates going on with your brand and your product.

animoto retention email

20. By Trello

Here is a retention email example by Trello presenting new features and celebrating 2 billion accounts.

trello retention email

21. By Stocksy

How many great suggestions by Stocksy in this retention email campaign! Stocksy has included eye-catchy curated content to make their recipients click through.

Stocksy United retention email

Educational retention emails

Bringing value should be one of your top priority when it comes to keep your clients coming back. Here are a few examples for retention emails which educate the recepient and convert.

23. By Food Junky

Here is a good example of retention email which educates the customer on how to make ordering easier. Quick, easy-to-read tips which finish with a call-to-action button.

food junky retention emails

24. By Heroku

By educating your audience about how to use your product, you also highlight your product’s benefits. Here is a great example by Heroku.

heroku retention email

25. By Headspace

Videos are the most preferred means of education these days. Now while video sharing via email is still limited, you can simply place a “Play” button and navigate the recipients to where the video is uploaded.

headspace retention email

26. By DIY

Bring out a new passion. Sometimes, your clients simply need to have their curiosity provoked. Here is a great example by DIY which sent a retention email about making pizzas. Who wouldn’t love to learn that?

diy email retention

27. By Pandora

Series of useful tips not only educates your audience but makes them wait for the next portion of tips and ultimately, makes them convert.

pandora email retention

28. By Headspace

This is our most favorite educational retention email example. While it is clearly branded, the tips are not directly bound to the product itself. This means – Headspace educates for a better living while they raise brand awareness.

headspace retention email

To sum up,

There are really a lot of different retention email types. Email marketers are becoming more and more creative in keeping their clients active and they should be! With the big competition these days, you have to stay creative and deliver content that will really catch the recipients’ attention.

We hope we’ve been helpful with this collection of 28 examples of retention emails. We are sure that there are even more brilliant examples worthy of mentioning. So, we encourage you to share your thoughts and good examples in the comments below.

Interested in 80+ FREE MailChimp Templates to Kick-Start Your Email Marketing?

7 Brands Using GIF Emails to Spice Up Their Email Marketing

Using GIFs in email isn’t anything new in 2018 but still, not many brands are leveraging the power of motion in their email marketing campaigns. Creating GIF emails requires a little bit more time and effort than making a static email marketing template but the effort definitely pays off. Motion in email marketing templates not only catches the attention but it opens a whole new field of opportunities to provoke the curiosity of your audience in new, exciting ways.

Today we will show you a few brands which definitely know how to spice up their email marketing campaigns by using GIFs. Hopefully, we will inspire you to test out this strategy for your next email campaign. By using A/B testing, send an animated GIF email to half of your audience, and a static version of the same email to the other half. You may be completely blown away by the results!

Without wasting any more time, let’s jump to some of the most famous brands using GIFs in emails. Enjoy!

1. Moo

Moo is a print and design company, one of the brands that spice up their email marketing campaigns with GIF emails. Here are a couple of examples that are fun and engaging.

While watermelons are not directly related to print and design, the following email template is very fun and provoking curiosity. The email comes with a subject line “Something sweet for you” and is definitely targeted to an audience who is familiar with the brand very well.

Here is an example of an email GIF which doesn’t take much time to be created but still manages to impress the recipient. Moo used a mockup of a few printed cards and simply switched a few different sets of looks.

2. Loft

Honestly, the fashion brand Loft has so many wonderful GIF email examples that we definitely had a hard time choosing which ones to include Their signature style is sending short email templates with one clearly focused message.

Look at this sweet email template of a melting ice-cream on a stick. It perfectly supports the message of “the hottest sale”!

Loft GIF email example

Blinking has always been drawing the attention. For this reason, marketers use it in their email campaigns. This one by Loft doesn’t represent blinking exactly but it creates a similar effect by “pressing” each of the letters quickly.

Loft GIF email example

Underlining is often used to highlight important parts of the text. Underlined words naturally draw the eye and Loft knows it. This email template bet on this technique to prompt recipients to click through.

Loft GIF email example

3. Ann Taylor

Ann Taylor is another brand from the fashion industry which uses GIF emails to spice up their email marketing campaigns. The following GIF email example is a quite cute snowflake made into a ticking clock. The brand has acquired the same “short email” strategy as Loft to make subscribers convert. Using GIF, in this case, increases the urgency which the clock creates.

Ann Taylor GIF email example

An animated hourglass or a sand clock in your email template is another idea to boost the urgency factor in your GIF email. Here is how Ann Taylor leveraged this tactic.

Ann Taylor GIF email example

GIFs in email are quite useful in creating a path for the eyes to follow. Here is a great example for this trick. Ann Taylor sent an email template for September, whose letter disappear one by one leading the eye towards the call-to-action button.

Ann Taylor GIF email example

4. J.Crew

J.Crew is a retail brand which sends brilliant GIF emails impressing all of their subscribers. A cute unfolding origami flower reveals a special offer which J.Crew has for their recipients – 30% off which is also written in their animated email template copy but hey, the GIF definitely nails the attention, doesn’t it?

JCrew GIF email example

Gifts on a moving carousel convey the feeling of packages which are on their way to you, thus making the recipient feel they already own the products. With such a strategy, the user becomes way more inclined to order, indeed.

JCrew GIF email example

Here is an example of a GIF email which we’ve seen many brands use – a product finishing. Such an animated image in an email template conveys the feeling that the offer will also finish soon.

JCrew GIF email example

5. Artifact Uprising

Birthdays are the perfect occasion to remind all of your subscribers about your brand and make them a part of the birthday participation. If you doing by using a GIF in email, you will catch their attention even more successfully! Here are two awesome birthday email examples by Artifact Uprising who not only sent emails to celebrate their birthday but to promote their brand with a special sale offer.

artifact uprising GIF email birthday

artifact uprising GIF email birthday

6. Banana Republic

Banana Republic is among the fashion brands which love sending GIF emails to their subscribers. The brand’s marketers certainly know how to leverage the power of motion. Not all animated email templates of Banana Republic show clothing but all of them manage to provoke curiosity.

Here is one that we completely love. Maybe because it shows the word “love” switching the “o” with a heart and a few clothing products, thus showing diversity in a very clever way.

banana republic GIF email example

Fashion brands should always stay on the cutting edge of design trends. Just when holographic designs were in their peak, Banana Republic sent this simple GIF email template with a very attractive animated holographic background.

banana republic GIF email example

Fashion brands who offer clothing for men and women should certainly have a strategy of how to target their audience of subscribers. One way is to segment your audience by gender. Another way is… well, switching a girl model with a guy model in a smart GIF email.

banana republic GIF email example

Wordplay always grasps the attention and impresses with cleverness. Here is a cool example of such an email which says “Pine over this offer” and depicts pine branches and pine needles falling in the background.

banana republic GIF email example

7. Nasty Gal

Nasty Gal is one of the brands using GIF in email very successfully. Here is an email campaign which almost mesmerizes with its animated background showing a “30%” sale.

nasty gal GIF email example

A GIF inside an email doesn’t have to be very obvious and intrusive in order to make an impact. In the following animated email template by Nasty Gal, just the middle block is animated with the model changing positions.

nasty gal GIF email example

We all know that visuals in email templates draw the eye. But even if your email is based on plain text, you can spice it up by using a GIF animation, just like in the following example.

nasty gal GIF email example

In conclusion,

We must all agree that GIF emails look great in the recipient’s inbox and can certainly motivate them to convert if done right. If you still haven’t tried this technique for your own email marketing templates, now might be the perfect time to do it.

We hope we’ve been helpful with this collection of GIF emails. If you have more favorite examples by these brands or others, feel free to share them with all of us in the comments below.

Wanna have a look at 35 Creative Welcome Email Examples?

Email Newsletter Ideas for December: 15 Festive Examples

Wanna get inspired with amazing email newsletter ideas for December? Read on!

Ahh… December. The favorite month of many. The smell of freshly baked gingerbread cookies is filling the air. Festive lights and decorations are making the atmosphere joyful and merry. Laughter and the feeling of home are filling the hearts. All this magic of the last month of the year got us dreaming about enchanting email newsletter ideas for December.

In today’s post, we’ve gathered awesome email newsletter ideas for December to help you maximize the success of your campaigns. Without wasting any more time, let’s explore the examples.

Welcome, Winter!

December is the first month of the winter in the Northern hemisphere. In regards to your email newsletter templates, this means one thing: snow!

Some people relate snow to a breath-taking beauty, others – to fun activities. Either way, making your newsletter snow-themed will impress your subscribers. Here are a few examples to get your creativity flowing.

J.Crew is one of the brands that rock with their email marketing. In this email campaign, they used the winter as a theme to promote their sale.

Using GIF in email always spices up the inbox. Follow this example by J. Jill to engage your subscribers with an awesome animated campaign and make them click through.

J. Jill’s Winter Sale

Ann Taylor also surprises with ingenious email marketing campaigns. For this one, they used a snowflake as a clock to create urgency and provoke recipients to click through.

Ann Taylor Going Going winter email

Gift Guide

In the season of giving, what a better idea for a newsletter than a gift guide? We’ve seen many brands take this direction. The tactic certainly works in favor of engaging your recipients and boosting your sales. Check out a few examples.

Here is a fun way to arrange your product suggestions shown by Michael’s: in the shape of a gift. You can experiment with different shapes associated with the winter and the holiday season, such as a snowflake, a Christmas tree, etc.

Michaels Gift Guide email

Here is another great idea for your gift guide. J.Crew sent a friendly email gift guide labeling each suggestion with “for him”, “for her”, and “for kids”.

J Crew gift guide

An another example of showing both women’s and men’s suggestions is Boden’s gift guide email campaign.

Firstly, thet divided their email into two parts: women’s and men’s. Then, they numbered their suggestions and included a list of the items’ names.

Announce new features

Because… why not? December is the month during which people are naturally in a good mood. This means they are more inclined to accept new ideas.

Here is an example by American Eagle Outfitters. They announced a new app – a virtual closet. In the month of gift shopping, announcing an app that will help you shop more easily? For sure, this sounds like a great idea!

American Eagle Outfitters December email

Pre-holiday sales

As soon as December kicks in, people start looking for shopping deals. And you should be ready for the rising demand. Here are a couple of examples of pre-holiday email campaigns in December.

Brooks Brothers announced 6 days of giving at the beginning of December. Such a campaign not only creates a buzz but it also strengthens the brand-customer relationship as it provokes users to check the brand’s daily offer each day for 6 days.

brooks brothers december email

TOMS went even further by making a similar campaign for almost two weeks. Such a campaign gives you an opportunity to send a new email each day. And with people waiting for your next offer, you will certainly increase your email marketing metrics.

TOMS email December

Last-minute sales

Of course, there will always be people who leave their shopping for the last minute. And that’s where you step in.

Here is an example for such campaign by J.Crew. We love how they made it red-themed and added a hand-drawn clock icon at the top, just to create a little bit of urgency.

J Crew Holiday sale

Another good example of promoting holiday sales is this one by Levi’s. They made it festive, sparkling and certainly stressing on the discount you will receive.

Levi's December email

Post-holiday sales

Just to boost the mood of your subscribers, send a post-holiday campaign offering even bigger discounts. Here is what Avon did for their subscribers after the holidays were over.

AVON - FREE Shipping and Post-Holiday Sale email

Warm wishes

Just because people are in a shopping mood, doesn’t mean that all your December emails should be all about sales and promotions.

December is about family. And since you really want to keep your subscribers close, it’s a really good idea to send them warm wishes during the holidays. Just to show them that you care. Because you really do, right?

Here is an example by Anthropologie – a lovely illustrated email template personalized with the names of the real people who stand behind the brand.

Anthropologie December Email

Another lovely example. This one is by J.Jill that sent a very elegant greeting email with a red ribbon shaped like a Christmas tree.

J Jill email December

A stylish greeting email by Barneys New York. Besides sending warm wishes, they also included a small, unobtrusive call to action below.

barney's holiday email

Feelin’ the inspiration rash?

We truly hope this collection of email newsletter ideas for December got you inspired to create amazing email campaigns. If you want to share your own ideas, feel free to do so in the comments below. May all your December campaigns be merry and successful!

8 Tips to Write Better Order Confirmation Emails

Be honest: are you treating your order confirmation emails as an afterthought?

If so, you aren’t alone. Because there are more pressing messages for marketers to focus on, right?

Think again. Order confirmation emails are arguably one of the most important messages in the world of ecommerce. 

How so? Keep in mind that confirmation emails receive 8x the opens of a traditional marketing message.

And so while your customers might be sleeping on some of your emails right now, your confirmation messages a prime time to catch your customers’ attention. Such messages are also a key aspect of customer retention.

Considering that it costs at least five times as much to acquire a new customer than it does to retain an old one, anything you can do to keep your current buyers in your funnel is a major plus.

With all of this in mind, it’s clear why confirmation messages deserve your undivided attention.


8 Ways to Instantly Improve Your Order Confirmation Emails

Confirmation emails are all about capitalizing on your customers’ momentum. They’ve made that ever-so-important purchase.

Now what?

Thankfully, brands have no shortage of options when it comes to those precious next steps. Want to hype something else in your catalog? Grow your social following? Totally up to you.

No matter what you might be selling, here are eight strategies that can instantly boost engagement and potential revenue from your order confirmation emails.


1. Get Personal

Although confirmation emails are indeed autoresponders, they certainly shouldn’t feel robotic.

Unfortunately, that’s exactly how many brands treat them.

We live in a world where consumers crave personal and emotional connections with the brands they support. A bland, one-size-fits-all autoresponder doesn’t exactly scream “personal touch,” does it?

At the same time, it’s not as if you can tailor each and every confirmation email beyond populated fields (name, order number and so on).

So how do you find a happy medium?

For confirmation emails, brands should look for ways to let their personality shine through imagery and copy.

More specifically, a distinct brand voice.

This example from Boden does a brilliant job of showing off their personality from top to bottom.

The playful tone of the “New clothes incoming” tagline starts things off on a positive note. The notion of “holding onto” the email is also clever, treating the transaction as something that happened in-person.

Other subtle touches such as consistently using “we” and “you” makes the message seem more conversational. This continues throughout the rest of the message including some creative calls-to-actions (“This Way” and “Spill the Beans”) which are in line with Boden’s brand voice.

order confirmation emails Boden

This confirmation email from Polaroid is a straightforward autoresponder but likewise includes some small personal touches that make it effective.

order confirmation emails Polaroid

The “We’re on it” tagline signals that the company is paying attention. Coupled with conversational, reassuring copy, the message manages to address all of the buyer’s potential concerns.

And of course, the featured image is distinctly Polaroid.

Again, getting personal doesn’t have to mean reinventing the wheel.

The tone of this confirmation message from Fitbit puts the power of copy on display, starting with its subject line (“Today is the day! Your order has shipped.”)

order confirmation emails FitBit

Followed up by more light-hearted, humorous copy (“Are you smiling? You’re totally smiling”), the message keeps the personal notes above the fold before getting down to business with confirmation details.

These small personal elements may not seem “make-or-break,” but they can certainly add to a confirmation series that’s otherwise lacking a voice.


2. Recommend Products and Best Sellers

Order confirmation emails can be a potential goldmine of additional transactions, granted you don’t push too hard for that follow-up sale.

Perhaps one of the best ways to encourage repeat business is by offering up recommendations.

Consider that recommendations account for 31% of e-commerce revenue, not to mention significant upticks in return customers, conversions and order value.

Ecommerce giants like Amazon have proven time and time again the power of recommendations. Of course, technical know-how and having a platform for offering recommendations is what holds many smaller brands back.

The good news? You don’t necessarily need a full-blown recommendation engine to propose another purchase.

Instead, simply link to best sellers or featured products and link to them in your order confirmation autoresponders.

That’s exactly what West Elm does to sweeten their order messages. This not only makes the email feel more tailored and personalized but also encourages another transaction right then and there.

order confirmation emails West Elm

Highlighting best sellers serves as a proof that you already have satisfied customers and your products are in demand. If you aren’t already digging into your data to identify best sellers, maybe now’s the time.


3. Encourage Referrals

Order confirmations might feel like they’re “for-your-eyes-only” messages, but they can also bring new shoppers into the fold.

Providing a referral code or discount does double duty of enticing repeat business and introducing your products to a totally new audience.

For example, Brooklinen drops a brief referral promo in their emails to encourage sharing among friends.

order confirmation emails Brooklinen

Based on the best practices, you can tack on a referral pretty much anywhere throughout a confirmation email without interrupting your readers.

And if you’re on the fence about including a referral or feel that it’s too spammy, think again. A digital word of mouth is as powerful as ever, with referral customers boasting a 16% higher lifetime value than non-referrals.

In short, referral offers are win-wins as you create brand advocates and squeeze more out of your order confirmations at the same time.


4. Tack on a Discount

Not unlike referrals, offers and discounts in order confirmations can feel like a sort of reward to shoppers when presented tactfully.

This discount from Forever21 is fairly straightforward by offering up 10% off a future purchase. This sort of discount obviously isn’t going to break the bank, but may very well be the incentive someone needs to check out your store again.

order confirmation emails Forvere21

Of course, deals come in many shapes and sizes. This order confirmation from Ruelala offers a future discount in the form of free shipping. A smart move given that free shipping is more or less an expectation of many shoppers (thanks a lot, Amazon), note also how their offer is front-and-center.

order confirmation emails Ruelala

Here’s another free shipping discount, this time from Gilt. This time-sensitive offer is rather bold, especially since it only lasts for one hour.  That said, creating a sense of urgency obviously encourages shoppers to act sooner rather than later.

order confirmation emails Gilt

These examples speak again of the diversity of deals and the fact that brands have plenty of creative freedom when inserting them into their confirmation messages. Generally speaking, the most effective types of discounts include:

  • Sitewide discounts (30% off your entire purchase)
  • Dollar-off amounts ($5 off)
  • Minimum order value ($15 off an order of $60)
  • Buy-one, get-one offers

Offering such deals is also a prime option for those who are wary of offering discounts to new customers. Rather than worry about devaluing your product, these offers reward your current customers only.


5. Encourage Customers Follow You on Social

Sure, email subscribers are awesome. But email subscribers and social followers?

That’s even better.

Because encouraging both means that you have multiple touch-points to get your marketing message across to customers.

You don’t need much real estate in your emails to boost your social presence via email, either.

This confirmation from Sephora points to all of their social icons in a way that’s can’t-miss thanks to the contrasting colors. You can likewise tailor your social buttons based on whichever networks are your top priority.

order confirmation emails Sephora

Dollar Shave Club takes their social game to the next level by offering a place for buyers to share their latest purchase. Coupled with a referral code, shoppers have even more incentive to smash the share button.

order confirmation emails Dollar Shave Club

Dollar Shave Club and their email marketing at large focus heavily on the concept of community. Similarly, brands promoting their social channels should consider promoting their social following similarly.

Think about it. You’re trying to build a community of customers via social, right?

Beyond listening handles and hashtags, you can also take the time to mention why people should follow your accounts. Whether it’s exclusive content or social discounts, providing a concrete reason can score you more followers.


6. Set Crystal Clear Expectations

There’s no doubt that the public at large is more comfortable than ever with the concept of online shopping.

That said, they have every right to be skeptical about shipping or the specifics of their order. This is especially true if they’re first-time buyers who aren’t 100% familiar with your brand.

Besides, they’ve probably been burned in the past by another brand. This is your opportunity to prove that you’re not going to do the same.

That’s why it pays to be crystal clear about shipping and how buyers can keep track of their orders. You should also highlight customer support channels including email, social media, and a good old-fashioned phone number.

Rocksbox does a great job of conveying expectations for new buyers. Mapping out exactly what happens next and providing a tracking code, buyers don’t have to second-guess the status of their order.

order confirmation emails RocksBox

This sort of transparency and communication puts you in a positive light with your buyers. Rather than try to compete with the likes of Amazon with next-day shipping, simply provide realistic expectations and frame that your order will come as soon as it can.


7. Promote Your Loyalty Program

Looking to give your customers the VIP treatment? Your confirmation emails are one of the best places to make it happen.

As is the common thread with shoppers taking next steps, providing a concrete reason is going to encourage clicks versus being vague. Here Sperry outlines a laundry list of benefits for joining their loyalty program including freebies and exclusives.

order confirmation emails Sperry

If you haven’t revved up your loyalty program, look at your order confirmation emails as a starting point. They’re a great opportunity to segment your email list and reward your most eager buyers through exclusive deals.

Oh, and don’t forget that consumers spend 37% more with brands they’re a member of a loyalty program with.

Loyalty programs are another important aspect of customer retention. The offers and discounts you hype now will ultimately result in squeezing more out of your subscribers in the long run.


8. Incorporate User-Generated Content

Last but not least, let’s talk about the power of user-generated content (UGC).

Customer photos. Testimonials. Social snapshots.

All of these elements are proven trust-builders that create a strong sense of authenticity. They’re also a double whammy for promoting your social channels or hashtags, much like Man Repeller features their Instagram feed in their emails.

order confirmation emails Man Repeller

You could use UGC to promote hashtag contests and featured customers on your Facebook or Instagram. This encourages social sharing, more UGC and, most importantly, more sales.

In other words, an ecosystem of shopping and sharing.

With that, we wrap up our list!


Are You Making the Most of Your Confirmation Messages?

At a glance, order confirmation messages might not seem like much. But they can pack some serious marketing firepower when you think about them in terms of your big-picture goals.

The final takeaway here is that you should offer some sort of call-to-action following your purchase. Because if someone buys something from you once, they already trust you.

It’s about encouraging them to do it again.

And again.

Setting the initial tone with an order confirmation is the perfect way to do it. And so any combination of these tips is fair game as long as you’re driving shoppers to take action.


About the Author

Emil Kristensen is the CMO and co-founder of Sleeknote: a company that helps e-commerce brands engage their site visitors—without hurting the user experience.