America’s largest companies push for federal online privacy laws to circumvent state regulatory efforts – gpgmail


As California moves ahead with what would be the most restrictive online privacy laws in the nation, the chief executives of some of the nation’s largest companies are taking their case to the nation’s capitol to plead for federal regulation.

Chief executives at Amazon, AT&T, Dell, Ford, IBM, Qualcomm, Walmart, and other leading financial services, manufacturing, and technology companies have issued an open letter to Congressional leadership pleading with them to take action on online privacy, through the pro-industry organization, The Business Roundtable.

“Now is the time for Congress to act and ensure that consumers are not faced with confusion about their rights and protections based on a patchwork of inconsistent state laws. Further, as the regulatory landscape becomes increasingly fragmented and more complex, U.S. innovation and global competitiveness in the digital economy are threatened,” the letter says.

The subtext to this call to action is the California privacy regulations that are set to take effect by the end of this year.

As we noted when the bill was passed last year there are a few key components of the California legislation including the following requirements:

  • Businesses must disclose what information they collect, what business purpose they do so for and any third parties they share that data with.

  • Businesses would be required to comply with official consumer requests to delete that data.

  • Consumers can opt out of their data being sold, and businesses can’t retaliate by changing the price or level of service.

  • Businesses can, however, offer “financial incentives” for being allowed to collect data.

  • California authorities are empowered to fine companies for violations.

There’s a reason why companies would push for federal regulation to supersede any initiatives from the states. It is more of a challenge for companies to adhere to a patchwork of different regulatory regimes at the state level. But it’s also true that companies, following the lead of automakers in California, could just adhere to the most stringent requirements which would clarify any confusion.

Indeed many of these companies are already complying with strict privacy regulations thanks to the passage of the GDPR in Europe.


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Building brands on Amazon, investing in customer success, quantum computing, and virtual reality – gpgmail


Extra Crunch student discount

It’s back-to-school season, and we’ve lined up a special Extra Crunch promotion for students. We are offering students a special subscription rate of $50 per year (regular price: $150) with similar discounts for international members. All you have to do is send an email using your school address to extracrunch@Gpgmail.com and our founder success team will get you all squared away. We also offer volume discounts for student groups.

How to use Amazon and advertising to build a D2C startup

It seems like every week there is a well-funded team launching another new direct-to-consumer (D2C) brand. From mattresses to pet treats, digital-native vertical brands are seeing peak attention and funding from both founders and VCs. Part of the reason for all that attention is that it has never been easier to use the tools of the internet to build these brands from the ground up, opening up formerly closed markets.

Ecommerce consultancy VMG Ignite’s Matt Altman and Tyler Elliston discuss their framework to using Amazon as a commerce platform with Facebook ads to build a new D2C brand. It’s a deep and lengthy piece filled with actionable insights that can really help jumpstart your new product or category, or at the very least, giving you insight into how many of these modern brands come into being.

3. Product display ads (Limited to Amazon advertising console users only)

PDAs live on each product page below the buy box and a few other spaces on the product page. These ads can be used in a variety of ways since they allow up to a 50 character headline and a logo.

Three great ways to use them are for defense, frequently bought together, and competitor targeting.

Defense – You can buy placements on your own product pages to keep competitors off your listings. These are great to keep customers focused on buying your product since there are several ads featured on each product page.

Frequently bought together (FBT)– This is a great opportunity most sellers don’t take advantage of. On every product page, there is an unpaid placement of items that are FBT. With the click of a button, all of these items will be added to your cart and it takes very few actual sales to claim these positions. FBT can be used to target your own products to increase basket size or complementary products to drive incremental sales from future placements on product pages.

Competitor targeting– You can also target competitor ASINs (Amazon Standard Identification Number) to be the last ad a person sees before adding a competitor’s product to their cart. Make sure to use your 50 character headline to call out why your product is the better choice. Bonus Tip: Add coupons to the products you feature in these ads to grab attention and increase click-through.


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IBM’s quantum-resistant magnetic tape storage is not actually snake oil – gpgmail


Usually when someone in tech says the word “quantum,” I put my hands on my ears and sing until they go away. But while IBM’s “quantum computing safe tape drive” nearly drove me to song, when I thought about it, it actually made a lot of sense.

First of all, it’s a bit of a misleading lede. The tape is not resistant to quantum computing at all. The problem isn’t that qubits are going to escape their cryogenic prisons and go interfere with tape drives in the basement of some datacenter or HQ. The problem is what these quantum computers may be able to accomplish when they’re finally put to use.

Without going too deep down the quantum rabbit hole, it’s generally acknowledged that quantum computers and classical computers (like the one you’re using) are good at different things — to the point where in some cases, a problem that might take incalculable time on a traditional supercomputer could be done in a flash on quantum. Don’t ask me how — I said we’re not going down the hole!

One of the things quantum is potentially very good at is certain types of cryptography: It’s theorized that quantum computers could absolutely smash through many currently used encryption techniques. In the worst case scenario, that means that if someone got hold of a large cache of encrypted data that today would be useless without the key, a future adversary may be able to force the lock. Considering how many breaches there have been where the only reason your entire life wasn’t stolen was because it was encrypted, this is a serious threat.

IBM and others are thinking ahead. Quantum computing isn’t a threat right now, right? It isn’t being seriously used by anyone, let alone hackers. But what if you buy a tape drive for long-term data storage today, and then a decade from now a hack hits and everything is exposed because it was using “industry standard” encryption?

To prevent that from happening, IBM is migrating its tape storage over to encryption algorithms that are resistant to state of the art quantum decryption techniques — specifically lattice cryptography (another rabbit hole — go ahead). Because these devices are meant to be used for decades if possible, during which time the entire computing landscape can change. It will be hard to predict exactly what quantum methods will emerge in the future, but at the very least you can try not to be among the low-hanging fruit favored by hackers.

The tape itself is just regular tape. In fact, the whole system is pretty much the same as you’d have bought a week ago. All the changes are in the firmware, meaning earlier drives can be retrofitted with this quantum-resistant tech.

Quantum computing may not be relevant to many applications today, but next year who knows? And in ten years, it might be commonplace. So it behooves companies like IBM, which plan to be part of the enterprise world for decades to come, to plan for it today.


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Why now is the time to get ready for quantum computing – gpgmail


For the longest time, even while scientists were working to make it a reality, quantum computing seemed like science fiction. It’s hard enough to make any sense out of quantum physics to begin with, let alone the practical applications of this less than intuitive theory. But we’ve now arrived at a point where companies like D-Wave, Rigetti, IBM and others actually produce real quantum computers.

They are still in their infancy and nowhere near as powerful as necessary to compute anything but very basic programs, simply because they can’t run long enough before the quantum states decohere, but virtually all experts say that these are solvable problems and that now is the time to prepare for the advent of quantum computing. Indeed, Gartner just launched a Quantum Volume metric, based on IBM’s research, that looks to help CIOs prepare for the impact of quantum computing.

To discuss the state of the industry and why now is the time to get ready, I sat down with IBM’s Jay Gambetta, who will also join us for a panel on Quantum Computing at our TC Sessions: Enterprise event in San Francisco on September 5, together with Microsoft’s Krysta Svore and Intel’s Jim Clark.


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IBM Open-Sources Power ISA, Shares CPU, OpenCAPI Reference Designs


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IBM has taken new steps to open the Power architecture further and expand access to its capabilities. Back in 2013, IBM launched the OpenPower Foundation to allow would-be customers to license IBM designs and collaborate with each other. Now, the company has open-sourced the entire Power ISA and contributed a softcore design to the effort, suitable for running on an FPGA. The OpenPower Foundation, which was founded back in 2013, will now become part of the Linux Foundation and the entire project will be overseen by that organization.

IBM has been turning towards open source as a method for reinvigorating its hardware business and stoking interest in its own ecosystem. In addition to open-sourcing the Power ISA, the company has also contributed designs for its Open Coherent Accelerator Processor Interface (OpenCAPI) and Open Memory Interface (OMI). These are the interface protocols that attach the CPUSEEAMAZON_ET_135 See Amazon ET commerce to the rest of the system, and they’re critical to making the total project work. OpenCAPI and OMI are both architecture-agnostic and could theoretically be adapted for usage in both x86 and Power systems, should vendors build compatible solutions.

Ken King, general manager of OpenPower at IBM, told Next Platform that the plan to open source the ISA had been a long time coming:

We started OpenPower six years ago because the industry was seeing the decline of Moore’s Law, and we were seeing the need for more powerful systems to support HPC, artificial intelligence, and data analytics. We needed to find other ways to drive system performance, and with limitations on the processor, the ability to integrate and innovate up and down the stack was becoming more critical. This led to things like NVLink with Nvidia, a close relationship with Mellanox on interconnects, and OpenCAPI for other devices, and we have seen some progress here.

But we are also seeing a shift in the industry, with companies moving to more open hardware. IBM opening up Power to the point where we would license the CPU RTL to others so they could design their own processors was limited in its effect because there were not that many people who wanted to spend many hundreds of millions of dollars – not for license fees, but for full development – to create their own high-end CPU. We did make some progress in opening up our reference designs, and there are over 20 vendors who are now making Power-based systems.

We are seeing interesting developments with the nascent RISC-V architecture, and hyperscalers are hiring their own chip designers and building their own CPUs and interconnects. They are getting into the hardware space, even if they are not going to be hardware vendors, to drive that performance.

OpenCapi-Roadmap

OpenCAPI roadmap.

Under the Linux Foundation, IBM and other members will vote on the future of the standard, including feature set expansions and new capabilities. IBM can continue to make changes to its own ISA for its own purposes, but all other modifications require a membership vote. Members are required to maintain compatibility with the base ISA. Permission to make a non-compliant change will require a unanimous vote. King has openly stated that he hopes Intel will be willing to explore the benefits of using OpenCAPI now that the standard is available in this method, leading to a convergence of support between OpenCAPI and CXL, Intel’s competing interconnect standard.

IBM is hoping that completely open-sourcing the ISA will spur adoption and development. There’s some reason for optimism. Another open-source ISA, RISC-V, has been generating many headlines and interest from various silicon vendors. Current RISC-V CPUs, however, are all low-end embedded hardware. In theory, Power might be an easier lift if its toolchains are more mature and better-featured.

“The opening of the Power ISA, an architecture with a long and distinguished history, will help the open hardware movement continue to gain momentum,” Mateo Valero, Director of Barcelona Supercomputing Center, told InsideHPC. “BSC, which has collaborated with IBM for more than two decades, is excited that IBM’s announcements today provide additional options to initiatives pursuing innovative new processor and accelerator development with freedom of action.”

Though it hasn’t spent much time in the limelight of late, Power was once a major challenger to Intel’s competing x86 architecture in the server world. In recent years, the OpenPower initiative has enjoyed support from a number of companies, with over 250 members as of 2016. Today, it still enjoys market share in the HPC space — the Summit and Sierra supercomputers are #1 and #2 in the world. The third machine is based on custom Sunway architecture. The highest-powered x86 computer is China’s Tianhe-2A, based on the Xeon E5-2692v2. There’s nothing stopping a company from taking Power into new markets (at least in theory), though it would be quite difficult to convince smartphone vendors to rally around Power as opposed to ARM. Still, open-sourcing the architecture can’t hurt its uptake effort.

We’d expect to see the most energy and excitement around Power in servers and HPC because that’s where the core of IBM’s efforts have historically been focused. But we wouldn’t be surprised to see the ISA popping up in other places, either.

Feature Image: IBM Power8 microprocessor 

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How Dropbox, Nike, Salesforce, MailChimp, Google and Pepsi welcome their new hires – gpgmail


The first day of work at a new job can be very stressful. The unfamiliar surroundings and onslaught of new material can cause new hires some degree of discomfort. But sometimes the atmosphere at the new company can be welcoming and can help counteract the stress.

Different companies have their own traditions to help make this transition period more comfortable and memorable for new hires. Some of these traditions include:

  • Team-building day trips for new hires
  • Breakfast with the CEO
  • Tours of the best cafes, parks, and other spots in the neighborhood
  • Office “quests” (or some other gamification of onboarding)
  • Personalized onboarding programs or interactive company academies

Usually, only employees can experience these traditions. But there’s one new-hire tradition that has become extremely popular and often highly publicized: the “welcome kit”.

Welcome kits usually contain a hodgepodge of items that employees will need on the job (pens, notebooks, books, etc.) and things to make employees feel welcome (clothing, stickers, water bottles, or more unusual items — often with the company name or logo on them).

To get a sense of how different companies handle their kits, we talked to four successful startups about their welcome kits in the article below, followed by our look at a dozen more:

Table of Contents:

This article is based on the personal welcome kit collection of Vladimir Polo, founder of AcademyOcean. AcademyOcean is a tool for interactive onboarding and training (and Vladimir Polo is a fan of welcome kits).

Dropbox




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Apple exec Susan Prescott is coming to gpgmail Sessions: Enterprise – gpgmail


Susan Prescott, Apple’s vice president of markets, apps and services, has been at Apple since 2003. She worked with the company’s co-founder Steve Jobs, and has witnessed such milestones as the launch of the iPhone and the iPad. Prescott will be coming to gpgmail Sessions: Enterprise in San Francisco on September 5 to discuss Apple’s enterprise strategy.

Prescott has been closely involved in that from the earliest days of the iPhone, and as she told gpgmail in a 2018 article on Apple’s enterprise strategy, the company was thinking about the enterprise as a potential market from the start. “Early on we engaged with businesses and IT to understand their needs, and have added enterprise features with every major software release,” she said at the time.

When you think about it, it was in fact the iPhone and the iPad that led to the Consumerization of IT and Bring Your Own Device movements, two huge trends in enterprise IT that began in the 2011 timeframe. Later the company helped grow the business further by partnering with such enterprise stalwarts as IBM, SAP, Cisco, GE and most recently Salesforce along with systems integrators like Deloitte and Accenture. Today, the company offers a range of business tools including Apple Business Chat and Apple Business Manager, an IT management tool for managing Macs, iPhones and iPads and the apps that run on them.

All of that adds up to robust enterprise strategy, and Prescott will discuss all of that and more with gpgmail editors. We’ll dive into Apple’s history in the enterprise and what it’s doing today to enhance that part of its business.

In all, Prescott has over 25 years of technology industry experience. Before joining Apple in 2003, she worked for Adobe where she had a range of engineering, marketing and management roles. Her last position before joining Apple in 2003 was Vice President of product management and marketing in Adobe’s Creative Professional Solutions group.

Grab your $349 tickets today to join the show and meet amazing enterprise leaders. Don’t wait! Ticket prices go up at the door! If you book 4+ tickets you’ll save 20% – book for your team here.


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IBM is moving OpenPower Foundation to The Linux Foundation – gpgmail


IBM makes the Power Series chips, and as part of that has open sourced some of the underlying technologies to encourage wider use of these chips. The open source pieces have been part of the OpenPower Foundation. Today, the company announced it was moving the foundation under The Linux Foundation, and while it was at it, announced it was open sourcing several other important bits.

Ken King, general manager for OpenPower at IBM, says that at this point in his organization’s evolution, they wanted to move it under the auspices of the Linux Foundation . “We are taking the OpenPower Foundation, and we are putting it as an entity or project underneath The Linux Foundation with the mindset that we are now bringing more of an open governance approach and open governance principles to the foundation,” King told gpgmail.

But IBM didn’t stop there. It also announced that it was open sourcing some of the technical underpinnings of the Power Series chip to make it easier for developers and engineers to build on top of the technology. Perhaps most importantly, the company is open sourcing the Power Instruction Set Architecture (ISA). These are “the definitions developers use for ensuring hardware and software work together on Power,” the company explained.

King sees open sourcing this technology as an important step for a number of reasons around licensing and governance. “The first thing is that we are taking the ability to be able to implement what we’re licensing, the ISA instruction set architecture, for others to be able to implement on top of that instruction set royalty free with patent rights,” he explained.

The company is also putting this under an open governance workgroup at the OpenPower Foundation. This matters to open source community members because it provides a layer of transparency that might otherwise be lacking. What that means in practice is that any changes will be subject to a majority vote, so long as the changes meet compatibility requirements, King said.

Jim Zemlin, executive director at the Linux Foundation, says that making all of this part of the Linux Foundation open source community could drive more innovation. “Instead of a very, very long cycle of building an application and working separately with hardware and chip designers, because all of this is open, you’re able to quickly build your application, prototype it with hardware folks, and then work with a service provider or a company like IBM to take it to market. So there’s not tons of layers in between the actual innovation and value captured by industry in that cycle,” Zemlin explained.

In addition, IBM made several other announcements around open sourcing other Power Chip technologies designed to help developers and engineers customize and control their implementations of Power chip technology. “IBM will also contribute multiple other technologies including a softcore implementation of the Power ISA, as well as reference designs for the architecture-agnostic Open Coherent Accelerator Processor Interface (OpenCAPI) and the Open Memory Interface (OMI). The OpenCAPI and OMI technologies help maximize memory bandwidth between processors and attached devices, critical to overcoming performance bottlenecks for emerging workloads like AI,” the company said in a statement.

The softcore implementation of the Power ISA, in particular, should give developers more control and even enable them to build their own instruction sets, Hugh Blemings, executive director of the OpenPower Foundation explained. “They can now actually try crafting their own instruction sets, and try out new ways of the accelerated data processes and so forth at a lower level than previously possible,” he said.

The company is announcing all of this today at the The Linux Foundation Open Source Summit and OpenPower Summit in San Diego.


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The five great reasons to attend gpgmail’s Enterprise show Sept. 5 in SF – gpgmail


The vast enterprise tech category is Silicon Valley’s richest, and today it’s poised to change faster than ever before. That’s probably the biggest reason to come to gpgmail’s first-ever show focused entirely on enterprise. But here are five more reasons to commit to joining gpgmail’s editors on September 5 at San Francisco’s Yerba Buena Center for an outstanding day (agenda here) addressing the tech tsunami sweeping through enterprise. 

#1 Artificial Intelligence.
At once the most consequential and most hyped technology, no one doubts that AI will change business software and increase productivity like few if any, technologies before it. To peek ahead  into that future, gpgmail will interview Andrew Ng, arguably the world’s most experienced AI practitioner at huge companies (Baidu, Google) as well as at startups. AI will be a theme across every session, but we’ll address again it head-on in a panel with investor Jocelyn Goldfein (Zetta), founder Bindu Reddy (Reality Engines) and executive John Ball (Salesforce / Einstein). 

#2. Data, The Cloud and Kubernetes.
If AI is at the dawn of tomorrow, cloud transformation is the high noon of today.  90% of the world’s data was created in the past two years, and no enterprise can keep its data hoard on-prem forever. Azure’s CTO
Mark Russinovitch (CTO) will discuss Microsft’s vision for the cloud. Leaders in the open-source Kubernetes revolution, Joe Beda (VMWare) and Aparna Sinha (Google) and others will dig into what Kubernetes means to companies making the move to cloud. And last, there is the question of how to find signal in all the data – which will bring three visionary founders to the stage: Benoit Dageville (Snowflake), Ali Ghodsi (Databricks), Murli Thirumale (Portworx). 

#3 Everything else on the main stage!
Let’s start with a fireside chat with
SAP CEO Bill McDermott and Qualtrics Chief Experience Officer Julie Larson-Green.  We have top investors talking where they are making their bets, and security experts talking data and privacy. And then there is quantum,  the technology revolution waiting on the other side of AI: Jay Gambetta, the principal theoretical scientist behind IBM’s quantum computing effort,  Jim Clarke, the director of quantum hardware at Intel Labs, and Krysta Svore, style=”font-weight: 400;”> who leads the Microsoft’s quantum effort.

All told, there are 21 programming sessions.

#4 Network and get your questions answered.
There will be two Q&A breakout sessions with top enterprise investors for founders (and anyone else) to query investors directly. Plus, gpgmail’s unbeatable CrunchMatch app makes it really easy to set up meetings with the other attendees, an
incredible array of folks, plus the  20 early-stage startups exhibiting on the expo floor.

#5 SAP
Enterprise giant SAP is our sponsor for the show, and they are not only bringing a squad of top executives, they are producing four parallel track sessions featuring key SAP Chief Innovation Officer
Max Wessel,  SAP Chief Designer and Futurist  Martin Wezowski and SAP.IO’s managing director Ram Jambunathan (SAP.iO) in sessions including, how to scale-up an enterprise startup, how startups win large enterprise customers, and what the enterprise future looks like.

Check out the complete agenda. Don’t miss this show! This line-up is a view into the future like none other. 

Grab your $349 tickets today, and don’t wait till the day of to book because prices go up at the door!

We still have 2 Startup Demo Tables left. Each table comes with 4 tickets and a prime location to demo your startup on the expo floor. Book your demo table now before they’re all gone!


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VMware says it’s looking to acquire Pivotal – gpgmail


VMware today confirmed that it is in talks to acquire software development platform Pivotal Software, the service best known for commercializing the open-source Cloud Foundry platform. The proposed transaction would see VMware acquire all outstanding Pivotal Class A stock for $15 per share, a significant markup over Pivotal’s current share price (which unsurprisingly shot up right after the announcement).

Pivotal’s shares have struggled since the company’s IPO in April 2018. The company was originally spun out of EMC Corporation (now DellEMC) and VMware in 2012 to focus on Cloud Foundry, an open-source software development platform that is currently in use by the majority of Fortune 500 companies. A lot of these enterprises are working with Pivotal to support their Cloud Foundry efforts. Dell itself continues to own the majority of VMware and Pivotal, and VMware also owns an interest in Pivotal already and sells Pivotal’s services to its customers, as well. It’s a bit of an ouroboros of a transaction.

Pivotal Cloud Foundry was always the company’s main product, but it also offered additional consulting services on top of that. Despite improving its execution since going public, Pivotal still lost $31.7 million in its last financial quarter as its stock price traded at just over half of the IPO price. Indeed, the $15 per share VMware is offering is identical to Pivotal’s IPO price.

An acquisition by VMware would bring Pivotal’s journey full circle, though this is surely not the journey the Pivotal team expected. VMware is a Cloud Foundry Foundation platinum member, together with Pivotal, DellEMC, IBM, SAP and Suse, so I wouldn’t expect any major changes in VMware’s support of the overall open-source ecosystem behind Pivotal’s core platform.

It remains to be seen whether the acquisition will indeed happen, though. In a press release, VMware acknowledged the discussion between the two companies but noted that “there can be no assurance that any such agreement regarding the potential transaction will occur, and VMware does not intend to communicate further on this matter unless and until a definitive agreement is reached.” That’s the kind of sentence lawyers like to write. I would be quite surprised if this deal didn’t happen, though.

Buying Pivotal would also make sense in the grand scheme of VMware’s recent acquisitions. Earlier this year, the company acquired Bitnami, and last year it acquired Heptio, the startup founded by two of the three co-founders of the Kubernetes project, which now forms the basis of many new enterprise cloud deployments and, most recently, Pivotal Cloud Foundry.


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