IAC acquires nursing marketplace NurseFly for $15M – gpgmail


NurseFly, a startup that’s created a job marketplace for short-term nursing positions, is announcing its acquisition by holding company IAC.

While the companies aren’t disclosing the deal terms, a source with knowledge of the acquisition said the price was $15 million.

Co-founder and CEO Parth Bhakta told me that hospitals often hire travel nurses (signed for contracts of 13 weeks or a few months) when there’s a staffing shortage, or just because of seasonal needs. He said job sites aren’t really designed to fill these positions, while the existing, offline hiring process is “opaque,” where a nurse’s application “kind of goes into a black hole.”

On NurseFly, on the other hand, nurses can compare multiple offers, chat with employers and research the cost-of-living in different locations. The startup works directly with staffing agencies, charging them a subscription fee (the nurses use the site for free) for access to a pool of qualified candidates who have already provided the necessary documentation.

The startup was founded in 2017 and says it currently has more than 30,000 active job listings, with revenue growing 6x year-over-year. It’s headquartered in San Francisco and recently opened an additional office in Denver.

Bhakta described IAC as the “perfect partner” to help NurseFly “really go after the opportunity with additional resources, really go after it more aggressively with a larger team and organization, to create the best place for healthcare job seekers.”

Bhakta and his co-founder/CTO Eric Conner will continue to lead NurseFly post-acquisition. The company will become part of IAC’s Emerging & Other segment, which already includes staffing platform Bluecrew, and Bluecrew CEO Adam Roston will become NurseFly’s chairman.


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Why startups ads are taking over the subway – gpgmail


But is transit still the best place to launch a direct-to-consumer brand?

If you’re a New Yorker, one of the easiest ways to keep up-to-date on the latest consumer products — furniture, beauty products, mobile apps, you name it — is to hop on the subway.

Even before you board, you may find yourself walking through a station filled with colorful startup ads. And once you’re actually on the train, you may find yourself surrounded by even more of those of ads.

It felt very different when I first moved to New York in 2013, back when the only companies that seemed to buy subway ads were local colleges, law firms and sketchy-sounding surgeons. Over the next few years, I noticed that the companies I wrote about in gpgmail were starting to show up on the subway walls.

These ads are managed by Outfront Media, which has an exclusive contract with the MTA and says it’s worked with more than 150 startups and direct-to-consumer brands since 2018.

“Startups and DTC brands, now more than ever before, are looking for ways to raise awareness and gain market share among a heavy competitor set,” said Outfront’s chief product experience officer Jason Kuperman via email. “For these brands, it is all about testing and learning, and leveraging out-of-home (OOH) [advertising] and advertising on the subway allows them to do just that.”

Kuperman added that when they launch their subway campaigns, many of these startups are unknown, so they “find value in a permanent place to advertise that people pass through every day.”

From out-of-home to in transit

John Laramie, CEO of out-of-home advertising agency Project X, agreed that there’s been a big shift over the past few years.

He and I first spoke in 2011 about startups buying billboard ads alongside Silicon Valley’s main highway, Route 101. More recently, he told me, “Fast forward to the last four years, and who cares about the 101? It’s all about the New York City subway.”




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