Hulu will adapt Margaret Atwood’s sequel to ‘The Handmaid’s Tale’ – gpgmail


MGM and Hulu announced today that they will be adapting “The Testaments,” Margaret Atwood’s sequel to her novel “The Handmaid’s Tale.”

The series has been key in establishing Hulu’s reputation as a home for original content. It was the first streaming original to win an Emmy for Best Drama, and was recently renewed for a fourth season.

The novel, meanwhile, was published back in 1985. The show followed its blueprint during its first season, telling the story of a woman named June (played by Elisabeth Moss), trapped in a dystopian, patriarchal society called Gilead.

Then, without additional source material to draw on, the show’s creative team came up with their own plot for seasons two and three. It sounds like Atwood’s sequel (scheduled for publication on September 10) avoids covering the same ground by jumping 15 years into the future.

It’s not clear whether “The Testaments” will become a spinoff series on Hulu, or if story elements will simply be incorporated into later seasons of “The Handmaid’s Tale.” The official announcement simply says the studios are talking to series showrunner Bruce Miller about “how the upcoming novel can become an important extension to the immensely popular award-winning series ‘The Handmaid’s Tale.’”

“Margaret Atwood is one of the visionary storytellers of her generation,” said Hulu’s senior vice president of originals Craig Erwich in a statement. “From her award-winning poetry, short-stories and novels, Margaret has continually pushed boundaries and broken barriers to bring innovative stories to life.”


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Hulu redesigns its mobile app for better discovery – gpgmail


At this year’s CES event, Hulu announced plans to trial an updated version of its user interface that would do away with the confusing landing page called “Lineup.” At the time, the company said it was considering both  “Hulu Picks” option or an “Unwatched in My Stuff” screen as a replacement for “Lineup.” Today, Hulu’s new interface is rolling out across iOS and Android* devices, the company says, and “Lineup” is gone.

The Hulu interface launched in 2017 was not always well-liked — something Hulu had acknowledged after a complaint became the most upvoted item on Hulu’s customer feedback forums a couple of years ago. Users felt the interface was too difficult to navigate and the layout was confusing, among other things.

Some of Hulu’s challenges were around the fact that it was trying to merge an on-demand library with a live TV service, while also finding room to promote its original content.

But some of its other design choices were just odd — like its decision to make a single piece of content the main focus for many of its screens, for example. Meanwhile, its landing page “Lineup” never really made sense, either. Its name hinted at some form personalization, but instead, it was more often filled with suggestions of what Hulu was promoting, like “The Handmaid’s Tale.”

The updated iOS interface ditches “Lineup,” and replaces it with “Hulu Picks.”

This is more clearly a collection of things to watch that’s curated by Hulu staff, rather than algorithmically derived by user viewing behavior.

However, the other landing page Hulu had been considering, “Unwatched in My Stuff,” is still available, just a few swipes over.

While Hulu still gives a single piece of content the focus on its main screens on the iPhone, it’s now easier to see there’s more content available if you swipe down, as the top of the next item’s card is peeking up from the bottom of the screen.

On the smartphone, this means you can see two items at a time. On iPad, you can see two rows totaling 6 cards on the app’s main screen when in landscape mode.

Image from iOS 8

This same format applies not only to “Hulu Picks,” but also to neighboring screens like “Live Now,” “Unwatched in My Stuff,” “My Channels,” and the genre-based sections like “Sports,” “News,” “TV,” “Movies,” “Kids,” “Hulu Originals,” and others.

Only the “Keep Watching” screen retains the more traditional thumbnails.

This seems like a small change, but it goes a long way to increase the discoverability of Hulu content, as it reduces how many times you have to swipe to see more suggestions.

Image from iOS 6

Other changes touted at CES like adding expanded metadata next to content (genre, rating, year) or the ability to mark content as “unwatched” haven’t made an appearance. (Plenty of items still lack a rating). The 14-day live TV guide mentioned at CES isn’t available on iOS, either.

Hulu didn’t publicly announce the launch of the iOS redesign, but did confirm it’s rolling out now, only to mobile devices. They said other devices will get the update “soon.”

Update: Hulu says the update is coming to Android as well now, but it’s only in A/B testing at present. The post has been updated since publication. 


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The new Disney+ streaming service is oriented around fans and families – gpgmail


You can tell a lot about a service by what it prioritizes on its home screen. With the new Disney + service the focus is initially organized by fan base, with different silos for the company’s various studios and the fans that follow them.

As the company gets the service off the ground — and casts about for content to stuff it with — curation is increasingly important. Over the course of my conversation with the Ricky Strauss, who’s overseeing Disney’s streaming service, “quality over quantity” was the mantra.

I spent some time reviewing the app and its features at the D23 expo and it seems the emphasis of quality over quantity in content didn’t necessarily extend to the app itself. The user interface and controls — at least on the AppleTV version that was used in my demonstration — were a little clunky.

While there’s going to be a rich content library of old and new titles — Disney, Pixar, Marvel and Star Wars classics and a mix of Fox content (chiefly “The Simpsons”) featured prominently on the home screen — other content is going to be a little bit more difficult to find.

Navigation over to the sidebar is required to find the new Disney+ original series (including the acquisitions like the “Diary of a Female President” series that Disney ordered earlier in the year. And don’t even bother trying to find any media from Hulu — or Hulu itself.  There are no plans to integrate any Hulu content or Fox properties that now fall under the auspices of Disney or its underlying studios (that includes the mutant corner of the Marvel Comics world that now fall under Disney’s purview after the Fox deal).

Family friendly fare for Disney means that the service (as previously reported) won’t have any media that would warrant a rating above PG-13. There won’t be a whiff of anything remotely as bloody or graphic as “Deadpool” on Disney’s streams.

While there aren’t a number of robust parental controls (since the content is designed to be more family friendly than the average streaming service) there is a kids’ mode designed for ages seven and below.

In the kids mode shows are organized by character, because that’s the way children (many of whom are pre-literate) relate to the medium. The screen for kids is also brighter and in kids accounts, the autoplay feature is turned off (the default for the streaming services is that autoplay is on for adults).

Initially the service will be available in several languages at launch through subtitles and dubbing with plans to be as inclusive as possible when the service rolls out in each of the countries it will be operating in. And eventually Disney wants the streaming service to be available everywhere.

The $7-a-month price tag will enable families to get four simultaneous streams, all the videos will be in 4K, UHD and HDR with an ability for a family to set up seven different user profiles. As CNet noted, this is in sharp contrast to Netflix, which only allows for five profiles and enables simultaneous streaming only at a higher price point.

Given the broader functionality, it’d be more apt to compare Disney+ to Netflix’s premium $15.99 per month service, rather than its basic $8.99 price point. Disney+’s content library and family friendly pitch also make it a compelling offering for families with young children.

Each profile can be designated with the Disney avatar of your choice. The service also won’t be dropping its original episodes all at once, preferring to serialize the entertainment — more like a traditional network.

For Disney, which owns Marvel, LucasFilm, as well as its own catalog of live action and animated shows through the now 36-year-old Disney Channel, and the film libraries of Pixar and the Walt Disney Co. the successful launch of Disney+ is nothing less than the future of the company.

At D23, the company’s fan service expo, that was incredibly apparent.


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Hulu and Amazon Prime Video chip away at Netflix’s dominance – gpgmail


Netflix is still the No. 1 subscription streaming service in the U.S., according to a new report from eMarketer, but rivals including Amazon Prime Video and Hulu are starting to cut into its market share. The analyst firm forecasts 182.5 million U.S. consumers will subscribe to over-the-top streaming services this year, or 53.3% of the population. Netflix is still the too choice here, with 158.8 million viewers in 2019 and it is continuing to grow. However, its share of the U.S. over-the-top subscription market will decline even as its total subscriber numbers climb, the report said.

Though Netflix announced in Q2 the first drop in U.S. users in nearly a decade, eMarketer says Netflix will see strong growth throughout the rest of the year — up 7.6% over 2018. This will be driven by the new seasons of popular series like Orange is the New Black and Stranger Things, as well as Academy Award-winning director Martin Scorsese’s new movie, The Irishman.

But Netflix is no longer the only option for streaming video these days. Back in 2014, it had 90% of the market. In 2019, its share will have shrunk to 87%.

This decline in market share is attributed to the rise of rival services, like Hulu and Prime Video.

Hulu, for example, is estimated to reach 75.8 million U.S. viewers this year, or 41.5% of subscription service users. The number of viewers will also increase by 17.5% in 2019, but this is a drop from 2018’s big growth spurt of 49.6%

Prime Video, meanwhile will remain the second-largest subscription over-the-top video provider in the U.S. in 2019, the report says, with 96.5 million viewers. That’s up 8.8% over last year.

The firm estimates Prime Video will reach a third of the U.S. population by 2021.

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Netflix market share dominance is about to face new threats as well, most notably from the Disney-Hulu-ESPN bundle, which is priced the same as a standard U.S. Netflix subscription.

“Netflix has faced years of strong competition for viewers, coming from streaming video platforms, pay-TV services, and even video games,” said eMarketer forecasting analyst Eric Haggstrom. “While there is no true ‘Netflix killer’ on the market, Disney’s upcoming bundle with Disney+, Hulu and ESPN+ probably comes closest. Netflix’s answer has been to stick to what has made it the market leader—outspending the competition on both licensed and original content, offering customers a competitive price,” he added.

Disney isn’t the only one with a new streaming service in the works, though.

Apple TV+ is poised to launch later this year, and is said to be spending $6 billion on content — far more than the $1 billion that had been reported. It’s also said to be considering a competitive $9.99 per month price point.

NBCUniversal and AT&T WarnerMedia are also poised to enter the market, the latter with HBO Max. And following the CBS-Viacom merger, the combined company is looking to beef up its own platforms, CBS All Access and the ad-supported Pluto TV, with the newly acquired content.

“The market for streaming video has been driven by an explosion in high-end original content and low subscription costs relative to traditional pay TV,” Haggstrom noted. “A strong consumer appetite for new shows and movies has driven viewer growth for services like Netflix, Hulu and Amazon Prime Video, as well as the broader market.”


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Disney+ comes to Canada and the Netherlands on Nov. 12, will support nearly all major platforms at launch – gpgmail


Disney+ will have an international launch that begins at the same time as its rollout in the U.S., Disney revealed. The company will be launching its digital streaming service on November 12 in Canada and The Netherlands on November 12, and will be coming to Australia and New Zealand the following week. The streaming service will also support virtually every device and operating system from day one.

Disney+ will be available on iOS, Apple TV, Google Chromecast, Android, Android TV, PlayStation 4, Roku, and Xbox One at launch, which is pretty much an exhaustive list of everywhere someone might want to watch it, leaving aside some smaller proprietary smart TV systems. That, combined with the day-and-date global markets, should be a clear indicator that Disney wants its service to be available to as many customers as possible, as quickly as possible.

Through Apple’s iPhone, iPad and Apple TV devices, customers will be able to subscribe via in-app purchase. Disney+ will also be fully integrated with Apple’s TV app, which is getting an update in iOS 13 in hopes of becoming even more useful as a central hub for all a user’s video content. The one notable exception on the list of supported devices and platforms is Amazon’s Fire TV, which could change closer to launch depending on negotiations.

In terms of pricing, the service will run $8.99 per month or $89.99 per year in Canada, and €6.99 per month (or €69.99 per year) in the Netherlands. In Australia, it’ll be $8.99 per month or $89.99 per year, and in New Zealand, it’ll be $9.99 and $99.99 per year. All prices are in local currency.

That compares pretty well with the $6.99 per month (or $69.99 yearly) asking price in the U.S., and undercuts the Netflix pricing in those markets, too. This is just the Disney+ service on its own, however, not the combined bundle that includes ESPN Plus and Hulu for $12.99 per month, which is probably more comparable to Netflix in terms of breadth of content offering.

 


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Netflix’s big problem and Apple’s thinnest product yet – gpgmail


Hey. This is Week-in-Review, where I give a heavy amount of analysis and/or rambling thoughts on one story while scouring the rest of the hundreds of stories that emerged on gpgmail this week to surface my favorites for your reading pleasure.

Last week, I talked about the Capital One breach and how Equifax taught us that irresponsible actions only affect companies in the PR department.


Thomas Trutschel/Photothek via Getty Images

The big story

Disney is going to eat Netflix’s lunch.

The content giant announced this week that when Disney+ launches, it will be shipping a $12.99 bundle that brings its Disney+ streaming service, ESPN+ and ad-supported Hulu together into a single-pay package. That price brings those three services together for the same cost as Netflix and is $5 cheaper that what you would spend on each of the services individually.

This announcement from Disney comes after Netflix stuttered in its most recent earnings, missing big on its subscriber add while actually losing subscribers in the U.S.

Netflix isn’t the aggregator it once was; its library is consistently shifting, with original series taking the dominant position. As much as Netflix is spending on content, there’s simply no way that it can operate on the same plane as Disney, which has been making massive content buys and is circling around to snap up the market by acquiring its way into consumers’ homes.

Disney has slowly amassed control of Hulu through buying out various stakeholders, but now that it shifts the platform’s weight, it’s pretty clear that it will use it as a selling point for its time-honed in-house content, which it is still expanding.

The streaming wars have been raging for years, but as the services seem to become more like what they’ve replaced, Disney seems poised to take control.

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On to the rest of the week’s news.

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Trends of the week

Here are a few big news items from big companies, with green links to all the sweet, sweet added context:

  • Apple Card rolls out
    Months after its public debut, Apple has begun rolling out its Apple Card credit card. We got our hands on the new Apple Card app, so check out more about what it’s like here.
  • Amid a struggling smartphone market, Samsung introduces new flagships
    The smartphone market is in a low-key free fall, but there’s not much for hardware makers to do than keep innovating. Samsung announced the release of two new phones for its Note series, with new features including a time-of-flight 3D scanning camera, a larger size and… no headphone jack. Read more here.
  • FedEx ties up ground contract with Amazon
    As Amazon rapidly attempts to build out its own air fleet to compete with FedEx’s planes, FedEx confirmed this week that it’s ending its ground-delivery contract with Amazon. Read more here.

GAFA Gaffes

How did the top tech companies screw up this week? This clearly needs its own section, in order of badness:

  1. Facebook could get fined billions more:
    [Facebook could face billions in potential damages as court rules facial recognition lawsuit can proceed]
  2. Instagram gets its own Cambridge Analytica:
    [Instagram ad partner secretly sucked up and tracked millions of users’ locations and stories]

Extra Crunch

Our premium subscription service had another week of interesting deep dives. My colleague Sarah Buhr had a few great conversations with VCs in the healthtech space and distilled some of their investment theses into a report.

Why is tech still aiming for the healthcare industry? It seems full of endless regulatory hurdles or stories of misguided founders with no knowledge of the space, running headlong into it, only to fall on their faces…

It’s easy to shake our fists at fool-hardy founders hoping to cash in on an industry that cannot rely on the old motto “move fast and break things.” But it doesn’t have to be the code tech lives or dies by.

So which startups have the mojo to keep at it and rise to the top? Venture capitalists often get to see a lot before deciding to invest. So we asked a few of our favorite health VC’s to share their insights.

Here are some of our other top reads this week for premium subscribers. This week, we talked about how to raise funding in August, a month not typically known for ease of access to VCs, and my colleague Ron dove into the MapR fire sale that took place this week:

We’re excited to ramp up The Station, a new gpgmail newsletter all about mobility. Each week, in addition to curating the biggest transportation news, Kirsten Korosec will provide analysis, original reporting and insider tips. Sign up here to get The Station in your inbox beginning this month.




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