DMVs Are Selling Data to Private Investigators, Marketing Firms


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A new report shows that the DMVs (Department of Motor Vehicles) in many states are taking full advantage of the modern information economy, and they’re making bank doing it. The data we’re required to hand over by law in order to qualify for a driver’s license is being used for very different purposes than you likely intend. Specifically, it’s being sold to private investigators.

That’s the result of a major Motherboard investigation into how DMVs are using the personal data of the citizens they supposedly serve. Like a lot of companies these days, DMVs sell data. Insurance companies buy some of the data, but much of it is being sold to other sources, like private investigators. Such data is apparently popular for surveilling cheating spouses, and the same private investigators that advertise such services are apparently major purchasers.

DMV-Data-Sales

Data and graph by Vice

Multiple DMVs stressed that they don’t sell social security numbers or photographs, as if this represents some kind of meaningful protection. Some contracts with these investigators are for bulk searches; some are targeted searches. The cost per search is as low as $0.01, and these contracts can run for months at a time.

“The selling of personally identifying information to third parties is broadly a privacy issue for all and specifically a safety issue for survivors of abuse, including domestic violence, sexual assault, stalking, and trafficking,” Erica Olsen, director of Safety Net at the National Network to End Domestic Violence, told Motherboard in an email. “For survivors, their safety may depend on their ability to keep this type of information private.”

All of this is perfectly legal, thanks to the Driver’s Privacy Protection Act, which was passed in 1994. While that law was specifically intended to increase the protections surrounding DMV databases, it included specific carve-outs for private investigators. Granted, the text of the law states that private investigators are only allowed to access these records for a “permitted” DPPA use, but apparently that’s not an issue.

The exact data sold varies from state to state, but it typically includes at least a name and address. Other data, including zip codes, phone numbers, date of birth, and email address are also included depending on the state. The DMV also sells data to credit reporting companies like Experian and LexisNexis. Delaware has arrangements with more than 300 entities. Wisconsin has more than 3,000.

Why are DMVs going down this road? Money. Delaware brought in $384,000 for itself between 2015 and 2019, while the Wisconsin DMV brought in $17M in 2018 alone, up from just $1.1M in 2015. In Florida, the DMV made an eye-popping $77M just in 2017. The contracts with various DMVs explicitly state that the purpose of these agreements is to generate revenue, and the states are aware that some of the information they sell to third-parties is abused. Whether their controls for catching and locking abusers out of these systems are adequate are an entirely different question.

It is long past time for the United States to pass better privacy laws. There is absolutely no justification for the current free-for-all. There is no standard for how data-sharing agreements should be overseen. Local investigations have found that Florida is selling data to marketing firms, not just private investigators, and some citizens have been hit with an onslaught of robocalls and spam as a result. Florida sells data to Acxiom, one of the largest data brokers in America. Acxiom is not a PI firm, just in case you were wondering. Citizens who have been slammed with robocalls, direct mail, and even door-to-door salesman showing up at their homes as a result of this relentless data-selling have no recourse. There’s no one to complain to, there’s no way to get taken off the lists, and there’s no way to prevent their own data from being endlessly sold. Robocalls have become such an epidemic, people now actively avoid answering the phone unless they know the number of the person calling them.

People often ask questions like “Why should I care if someone sells my data?” but don’t connect the question to the fact that they get 15 robocalls a day. Sexual assault and domestic violence survivors may not have those kind of options. But privacy shouldn’t be a right that depends on whether someone is threatening to harm you physically. Privacy should be the default state, particularly when it concerns the government organizations virtually all of us are required to interface with.

If you ever drive in the United States, you must have a driver’s license. Just as with credit reporting agencies, none of us get any choice in the manner. The legal system allows states and the federal government to create effectively mandatory standards because it recognizes that doing so helps ensure the safety of everyone. But if the legal system is going to require that citizens submit data to the federal and/or state government for licensing and registration purposes, it ought to simultaneously require that said data is kept private and only accessed under strictly controlled conditions. The idea that people “opt in” to these practices simply by existing has been stretched past the breaking point. It’s time for a change.

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Experian makes strategic investment in location data company PlaceIQ – gpgmail


PlaceIQ is announcing a strategic investment from credit reporting company Experian.

CEO Duncan McCall said the investment is part of a growth round that PlaceIQ raised after divesting itself of its advertising business (which is being taken over by Zeta Global). He declined to disclose the size of the round, or of the Experian investment.

“It’s a multi-year, strategic partnership, where we will work together to license data [to Experian], and they also proactively become an investor in the company,” McCall said, adding that this “coincided nicely with us divesting of our media business and raising a modest growth round.”

Experian’s venture arm has backed a number of financial technology startups. Under this partnership, the company will also incorporate PlaceIQ’s LandMark location data product into its broader suite of data and measurement tools.

Asked about the direction of PlaceIQ’s business going forward, McCall explained that the company started with a focus on selling location data, and now, it’s gone back to “being a data-only company again.”

“Of course, we would have preferred to have focused on just one business model all these years, but life’s not that simple,” he said.

In his telling, PlaceIQ had to expand into the ad sales business because the infrastructure didn’t exist at the time to incorporate that data into the ad-buying process. Now that the infrastructure is there, PlaceIQ can focus once more on selling location data, which can then be used for targeting on a broad range of ad-buying platforms.

According to Crunchbase, PlaceIQ previously raised a total of $52 million in funding.


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FTC Toadies for Equifax, Begs Citizens to Register for Largely Worthless Credit Monitoring


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In theory, organizations like the FTC exist to safeguard United States citizens. In practice, all too often, these organizations are far more beholden to the companies they supposedly regulate than the citizens whose rights they protect. Last week, the FTC announced a settlement with Equifax, in which individuals whose data was stolen — that’s basically everyone in the United States — were eligible for $125 in compensation. Given the breadth and importance of the data Equifax allowed to be stolen, one might think that kind of minimal compensation would be the least the company could offer, given that it leaked social security numbers, addresses, phone numbers, dates of birth, and names.

Now, however, the FTC has changed its tune. Far too many people have registered for the $125 settlement. Under the proposed settlement structure, only $31M has been set aside to provide these refunds. That translates to $125 for 248,000 people. The Equifax hack affected 147 million people. In other words, according to the FTC, only 0.16 percent of Americans were estimated to request $125. Now our government is begging its own citizens to accept near-worthless free credit monitoring (which costs Equifax literally nothing to provide) rather than asking for a tiny cash settlement in exchange for one of the most egregious database thefts of all time.

Just Buy It Pick Free Credit Report Monitoring

The FTC’s new blog post is headlined “Equifax data breach: Pick free credit report monitoring.” Robert Schoshinski, the Assistant Director, Division of Privacy and Identity Protection, writes:

The free credit monitoring is worth a lot more – the market value would be hundreds of dollars a year. And this monitoring service is probably stronger and more helpful than any you may have already, because it monitors your credit report at all three nationwide credit reporting agencies, and it comes with up to $1 million in identity theft insurance and individualized identity restoration services.

The FTC blog post does not note that the only reason the pool of cash for refunds is so small is the FTC deal with Equifax only allocates $31M to the relevant fund. While the agreement with Equifax included up to $425M to help victims of the breach, the overwhelming majority of the money is earmarked for other purposes. That’s dealt with in a separate press release. The government also doesn’t note that under the terms of the deal, it will be extremely difficult for anyone to prove an incidence of identity theft was tied to the Equifax database theft because that database has never been detected for sale on any hacking website. This implies it was stolen by a state actor rather than a conventional hacker.

Hurrah. R0ckH4rd69Lvr doesn’t have your data; Russia or China probably does. That’s vastly better.

Most financial websites do not agree with the FTC’s claim that free credit monitoring is worth “a lot more.” To quote Levar Burton, “You don’t have to take my word for it.” Here’s a sampling of quotes and links on the topic:

NerdWallet: “NerdWallet recommends avoiding such offerings from credit bureaus.”
US News & World Report: “It’s of some value if you are a victim of identity theft, but its value is rather narrow.”
CNBC: “Credit monitoring services may not be worth the cost”
CNN Money: “Most of what these products provide you can easily do yourself, and for free.”
LendingTree: “The paid credit monitoring services won’t necessarily monitor your reports any better than a free service.”

Maryland Attorney General Brian Frosh captured the spirit of the issue far better in his comments about the settlement last week. Speaking about the ~147M victims of the Equifax hack, he noted: “Most of them—most of us—did not sign up… We did not choose Equifax,” Frosh said. “It chose us. It collected our personal information, it compiled it, analyzed that information, and sold the product and some of the raw data to other people. Their carelessness with our personal data will cause harm perhaps for millions of Americans.”

Slate’s argument, made last week, was that customers had a moral obligation to claim this funding, to send a message to Equifax and other companies about the critical importance of data security and to hold them accountable for failing to do so. Nobody chooses to do business with Equifax, TransUnion, or Experian. These institutions compile financial records and credit reports on Americans without consent, to provide global information about one’s credit history. There is no way to voluntarily withdraw from the system and credit checks are so important for so many life events, there would be little practical way for any but the richest Americans to do so.

Facebook got hit with a $5B fine for Cambridge Analytica, but Equifax is skating by with a $671M fine. According to the FTC, this was a deliberate decision to protect Equifax. “We want to make sure we don’t bankrupt the company or have them go out of business,” Maneesha Mithal, a data and privacy subject matter expert with the FTC, told Ars Technica. “We want to make sure they have the funds and resources to protect consumers going forward.”

Yes. Because nothing speaks to the importance of protecting consumers like a slap on the wrist when a company loses the data of 147 million Americans. Nothing promotes trust like the FTC publishing a shameful, toadying blog post declaring the value of worthless monitoring services that the company being fined can provide at no cost to itself.

Details on how to object to the settlement, should you wish to do so, are on the FAQ linked at the EquifaxBreachSettlement page. You cannot ask the Court to change the settlement, but you can advocate for it to be approved or denied. A $125 payment for a few million Americans was bad enough, but the government’s behavior in this case, not to mention the terms of the settlement itself, are both insulting.

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Mobile messaging financial advisory service, Stackin, adds banking features and raises cash – gpgmail


When Stackin initially pitched itself as part of Techstars Los Angeles accelerator program two years ago, the company was a video platform for financial advice targeting a millennial audience too savvy for traditional advisory services.

Now, nearly two years later, the company has pivoted from video to text-based financial advice for its millennial audience and is offering a new spin on lead generation for digital banks.

The company has launched a new, no-fee, checking and savings account feature in partnership with Radius Bank, which offers users a 1% annual percentage yield on deposits.

And Stackin has raised $4 million in new cash from Experian Ventures, Dig Ventures and Cherry Tree Investments, along with supplemental commitments from new and previous investors including Social Leverage, Wavemaker Partners, and Mucker Capital.

“Stackin’ has a unique and highly effective approach to connect and communicate with an entire generation of younger consumers around finance,” said Ty Taylor, Group President of Global Consumer Services at Experian, in a statement.

Founded two years ago by Scott Grimes, the former founder of Uproxx Media, and Kyle Arbaugh, who served as a senior vice president at Uproxx, Stackin initially billed itself as the Uproxx of personal finance.

It turns out that consumers didn’t want another video platform.

“Stackin’ is fundamentally changing the shape and context of what a financial relationship means by creating a fun, inclusive and judgement free environment that empowers our users to learn and take action through messaging,” said Scott Grimes, CEO and co-founder of Stackin’, in a statement. “This funding allows us to build out new features around banking and investing that will enhance the relationship with our customers.”

Later this fall the company said it would launch a new investment feature that will encourage Stackin users to participate in the stock market. It’s likely that this feature will look something like the Acorns model, which encourages users to invest in diversified financial vehicles to get them acquainted with the stock market before enabling individual trades on stocks.

According to Grimes, the company made the switch from video to text in March 2018 and built a custom messaging platform on Twilio to service the company’s 500,000 users.

“In a short time, we have built a large customer base with a demographic that is typically hard to reach. Having financial institutions like Experian come on board as an investor is a testament that this model is working,” Grimes wrote in an email.


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