Downloads need to rank No. 1 on App Store is down 30% since 2016 for apps, up 47% for games – gpgmail


With the App Store’s big makeover in fall 2017, Apple attempted to shift consumers’ attention away from the Top Charts and more towards editorial content. But app developers still want to make it to the No. 1 position. According to new research from app store intelligence firm Sensor Tower, it’s become easier for non-game apps over the past few years to achieve the top ranking.

Specifically, the firm found that the median number of daily downloads required for non-game applications on the U.S. iPhone App Store to reach No. 1 decreased around 34% from 136,000 to 90,000 in 2018, then increased a little more than 4% to 94,000 this year.

At the same time, the number of non-game installs on the U.S. App Store had increased by 33% between Q1 2016 and Q1 2019.

These findings, Sensor Tower suggests, indicate that the U.S. market for the top social and messaging apps has become saturated, with downloads for top apps like Facebook and Messenger decreasing over time. In addition, no other apps have found the same level of success that Snapchat and Bitmoji did back in 2016 and 2017, the report adds.

For example, Messenger saw 5 million U.S. App Store installs in November 2016 while Bitmoji and Snapchat passed 5 million installs in August 2016 and March 2017, respectively. And no other non-game app has topped 3.5 million installs in a single month since March 2017.

Meanwhile, the decline in downloads needed to reach the No. 1 spot on Google Play was even more significant.

The median daily downloads for the top non-game app decreased by 65% from 209,000 in 2016 to 74,000 so far in 2019.

Similarly, the store saw a decrease in installs among top apps, including Messenger, Facebook, Snapchat, Pandora and Instagram. Messenger, for example, saw its yearly installs fall by 68% from nearly 80 million in 2016 to 26 million in 2018.

Games

With mobile games, however, it’s a different story across both app stores.

On the Apple App Store, it has taken 174,000 downloads for a game to reach the top of the rankings on any given day in 2019 — 85% more the 94,000 installs required for non-game app to reach the top of the charts.

This figure also represents an increase of 47% compared to the 118,000 median daily downloads required to top the charts back in 2016, Sensor Tower said.

median downloads no 1 google play

In part, this trend is due to the rise of hyper-casual gaming. So far in 2019, 28 games have reached the No. 1 position on the U.S. App Store, with hyper-casual games making up all but 4 of those. And of those four, only Harry Potter: Wizards Unite spent more than one day at the top of the charts. Meanwhile, hyper-casual games like aquapark.io and Colorbump 3D have spent 25 and 30 days at No. 1, respectively.

On Google Play, the median daily installs to reach the No. 1 position increased from 70,000 in 2017 to 116,000 so far in 2019, or 66% growth. Overall game downloads, however, decreased 16% from 646 million in Q1 2017 to 544 million in Q1 2019.

Similarly, 21 out of the 23 games that reached the top spot this year have been hyper-casual titles, like Words Story or Traffic Run.

Breaking the Top 10

While topping the charts has gotten easier for non-game apps over the years, breaking into the top 10 has gotten more difficult. Median U.S. daily installs for the No. 10 free non-game app increased 11% from 44,000 in 2016 to 49,000 in 2019.

median downloads top 10 ios

On Google Play, meidan daily installs for non-game apps fell nearly 50% from 55,000 median daily installs in 2016 to 31,000 in 2019.

For games, the No. 10 game’s spot on the App Store had 25,000 median daily installs in 2016 to 43,000 so far in 2019, and Google Play saw 26% growth from 27,000 to 34,000 during the same period.

median downloads top 10 google play

Categories making the Top 10

In terms of breaking into the top 10 by category, Photo & Video apps on the App Store present the most challenge. The category where YouTube, Instagram, TikTok and Snapchat reside saw a median daily amount of more than 16,000 downloads for the No. 10 app.

This was followed by Shopping (15,300 daily downloads for the No. 10 app), Social Networking (14,500), Entertainment (12,600), and Productivity (12,400).

On Google Play, Entertainment apps — like Hulu, Netflix and Bitmoji — need around 17,100 U.S. installs in a day to reach the top 10. This is followed by Shopping (10,800), Social (9,100), Music (8,200), and Finance (8000).

Beyond the U.S.

Outside the U.S., a non-game app needs approximately 91,000 downloads to reach the top 10 on the App Store in China — higher than the 49,000 installs needed in the U.S. For games, the U.S. is the most difficult to crack the top 10, with a median of 43,000 daily downloads for the No. 10 game.

median downloads top 10 by country ios

On Google Play, India required the most downloads to reach the top 10 with apps needing 256,000 downloads in a day and games needing 117,000 downloads.

median downloads top 10 by country google play

Of course, the App Store’s ranking algorithms — nor Google Play’s algorithms — rely on downloads alone to determine an app’s ranking. Apple takes into consideration downloads and velocity, among other undocumented factors. Google Play does something similar.

But these days, developers are more concerned with showing up highly ranked in app store searches than they are on top charts, where they’ll need to consider numerous other factors beyond downloads — like keywords, description, user engagement, and even app quality, among other things.

 

 


10 minutes mail – Also known by names like : 10minemail, 10minutemail, 10mins email, mail 10 minutes, 10 minute e-mail, 10min mail, 10minute email or 10 minute temporary email. 10 minute email address is a disposable temporary email that self-destructed after a 10 minutes. https://tempemail.co/– is most advanced throwaway email service that helps you avoid spam and stay safe. Try tempemail and you can view content, post comments or download something

Microsoft Makes It Easier to Bring DirectX 12 Games to Windows 7


This site may earn affiliate commissions from the links on this page. Terms of use.

When Microsoft launched Windows 10, it made its stance on DirectX 12 clear: Windows 10 would be the only OS that supported the company’s latest API, period. For years, the company stuck to this stance. Then, earlier this year, Microsoft announced that one game — World of Warcraft — would be allowed to take advantage of the DX12 API while running Windows 7.

The reason for this allowance? Probably China. World of Warcraft has always had a huge Chinese following, and Blizzard’s decision to add DX12 support to WoW was a significant step for both the developer and the API. Now, Microsoft has announced that it’s expanding this program. In a short blog post pointing an array of API documents, Microsoft notes:

We have received warm welcome from the gaming community, and we continued to work with several game studios to further evaluate this work. To better support game developers at larger scales, we are publishing the following resources to allow game developers to run their DirectX 12 games on Windows 7.

The development guidance document for how to move DX12 to Windows 7 actually contains some useful information on how difficult it is to get games running under the older OS and what the differences are between the two. Microsoft states:

We only ported the D3D12 runtime to Windows 7. Therefore, the difference of Graphics Kernel found on Windows 7 still requires some game code changes, mainly around the presentation code path, use of monitored fences, and memory residency management (all of which will be detailed below). Early adopters reported from a few days to two weeks of work to have their D3D12 games up and running on Windows 7, though the actual engineering work required for your game may vary.

There are technical differences between DX12 on Windows 7 and DX12 on Windows 10. DirectML (Direct Machine Learning) is not supported under Windows 7, but all other features implemented in the October 2018 Windows 10 update are supported. There are differences in terms of API usage (D3D12 on Windows 7 uses different Present APIs), and some fence usage patterns are also unsupported.

There are, however, some limits to support. Only 64-bit Windows 7 with SP1 installed is supported. There’s no PIX or D3D12 debug layer on Windows 7, no shared surfaces or cross-API interop, no SLI/LDA support, no D3D12 video, and no WARP support. According to Microsoft, “HDR support is orthogonal to D3D12 and requires DXGI/Kernel/DWM functionalities on Windows 10 but not on Windows 7.” This seems to imply that HDR content can work in Windows 7, but it may be on the developer to implement it properly.

Microsoft has published additional resources on the topic, including a NuGet package and a D3D12 code sample that runs on Windows 7 and 10 with the same binary.

Why Make DX12 More Accessible?

This is honestly a little surprising to see. Windows 7 is supposed to be headed for firm retirement in a matter of months. The implication here is that Microsoft is taking this step to cater to gamers that are still using Windows 7, but the Steam Hardware Survey suggests that’s a distinct minority of gamers. Windows 10 has a 71.57 percent market share according to the SHS, while Windows 7 64-bit is pegged at 20.4 percent. What’s interesting here is that the SHS actually tilts much more towards Windows 10 than a generic OS survey.

Chinese-Desktop-Market-Share

StatCounter data puts Windows 10 at 58.63 percent of the market as of July, compared with 31.22 percent of Windows 10. This suggests that gamers tend to update their hardware more quickly than the mass market, which makes sense. But from what we’ve read, the Windows 7 gamers may be concentrated in China, where it remains the most popular OS. 49.46 percent of Chinese gamers are using Windows 7, compared with just 41.13 percent of PC gamingSEEAMAZON_ET_135 See Amazon ET commerce occurring under Windows 10. Even if we assume Chinese gamers are more likely to be using Windows 10 — and it’s not clear they are — there’s still a much larger share of users in that nation.

It’s not clear at all how Microsoft is going to deal with that problem as it relates to overall support, but it could be that this is Microsoft’s way of providing a certain degree of backward-compatibility without being willing to do anything equivalent as far as continuing to provide security features. Microsoft wants its customer base — all of it — to be Windows 10. It’s surprising to see the company extending DX12 backward, but we’d be stunned if they granted Windows 7 a stay of reprieve and kept publishing patches for it.

MS could also be hoping to encourage devs to adopt DX12 more widely. Three years after debut, neither DX12 nor Vulkan has done much to revolutionize APIs or gaming. Developers do use the APIs, but we’ve seen comparatively little use of them to pull off anything unique. The need to support older hardware and a wide range of users, plus the fact that these APIs require developers to be more familiar with the underlying hardware, seems to be a drag on their overall usage.

Now Read:




10 minutes mail – Also known by names like : 10minemail, 10minutemail, 10mins email, mail 10 minutes, 10 minute e-mail, 10min mail, 10minute email or 10 minute temporary email. 10 minute email address is a disposable temporary email that self-destructed after a 10 minutes. https://tempemail.co/– is most advanced throwaway email service that helps you avoid spam and stay safe. Try tempemail and you can view content, post comments or download something

Google denies reports of unannounced changes to Android app review process – gpgmail


Multiple reports this week claimed Google had quietly rolled out a more in-depth app review process to all developers — changes designed to keep the Play Store safer from spam, malware, and copycat apps. Those reports are inaccurate, Google tells gpgmail. Instead, the company is giving itself more time to review apps from new, unestablished developers on the Play Store, as previously announced, but this hasn’t been extended to all developers.

Concerns about these so-called “unannounced changes” stemmed from a blog post by Choice of Games, which wrote that “all new apps” would be getting an additional review, slowing down app approvals. It claimed new apps would require at least three days for review, and this now included existing developers.

The post cited a conversation with Google Support as the source for its claims.

This led to a ton of confusion, as the development shop behind the post was well-established, having been on the Play Store since 2010 as would have been exempt from Google’s policy of increased reviews for new developers.

As it turns out, it appears there was miscommunication between Google Play Store developer support and the developer, according to the chat transcript that was published. The support person, “Liz,” was alerting the developer to the new policy Google announced in April, which detailed increased review times for Play Store newcomers. She didn’t appear to understand that she was speaking with a developer who had published on Google Play for nearly a decade.

Android Police also picked up the news, writing that it Google had “quietly instigated a more involved review process that impacts every app and update.”

Reddit and Hacker News also weighed in. In addition to the reported changes, developers were concerned there was now no way to schedule new app releases through the Timed Publishing feature. (That’s also not true — developers can publish to a closed testing track, then used Timed Publishing to go live to the public.)

A Google Developer Relations team member stepped in to clear things up on Reddit, and we’ve confirmed with Google that his responses were accurate.

Google’s updated app review process, first announced in April, hasn’t changed.

At the time, Google said:

“We will soon be taking more time (days, not weeks) to review apps by developers that don’t yet have a track record with us. This will allow us to do more thorough checks before approving apps to go live in the store and will help us make even fewer inaccurate decisions on developer accounts.”

Google began notifying developers directly in the Play Console in June that new apps by developers without a track record will take a couple of days longer to review. Google says that, since this change, it’s already seen a meaningful increase in the number of harmful apps blocked by Play even before they are published.

It’s not clear why the developer relations support person miscommunicated this information to the developer in question, but it points to a training issue on Google’s part.

It’s also unclear why the established developer’s app was held up in app review, beyond it just being a mistake on Google’s part.

Unfortunately for Google, Play Store developers have come to expect a speedy review process so any delays feel like unnecessary friction.

Unlike Apple, which employs a large team to carefully review app submissions and make hard calls on controversial apps, Google has more heavily relied on automation over the years. The company disclosed in the past how it uses software to pre-analyze apps for viruses, malware, and other content and copyright violations.

That process doesn’t always work, though. Only days ago, dozens of Android apps disguised as harmless photo editors and games were discovered to actually be adware. This follows similar news from January, where 85 apps were found to contain adware. And in May, where adware was discovered in some 200 apps totaling 150+ million installs. And, news from last November, where malware was found across over a dozen apps with half a million installs. And so on.

While it would make sense for Google to increase its review of all apps, given its inability to address this problem, that was not the case here.

 


10 minutes mail – Also known by names like : 10minemail, 10minutemail, 10mins email, mail 10 minutes, 10 minute e-mail, 10min mail, 10minute email or 10 minute temporary email. 10 minute email address is a disposable temporary email that self-destructed after a 10 minutes. https://tempemail.co/– is most advanced throwaway email service that helps you avoid spam and stay safe. Try tempemail and you can view content, post comments or download something