Domino’s launches e-bike delivery to compete with UberEats, DoorDash – gpgmail


Domino’s will start using custom electric bikes for pizza delivery through a partnership with Rad Power Bikes, as it aims to become more competitive with on-demand apps like DoorDash, GrubHub and UberEats.

Hundreds of e-bikes will be deployed across corporate-owned stores later this year in Baltimore, Houston, Miami and Salt Lake City, the company said Tuesday.

The e-bike announcement comes as Domino’s, which specializes in pizza, faces increasing competition from on-demand delivery apps like UberEats that offer customers far more choice. Domino’s could never offer enough menu options to compete with DoorDash or UberEats, but it can compete on service and delivery times.

The e-bikes are part of that plan. The company has also partnered with companies like Ford to test pizza delivery using autonomous vehicles. Earlier this summer, it launched a new pilot for self-driving pizza delivery in Houston in partnership with Nuro. Domino’s will use Nuro’s R2 vehicle, its second-generation autonomous electric test car, which will go into service later this year.

The e-bikes supplied by Rad Power Bikes are equipped with small integrated motors to assist with pedaling, and can run for 25 to 40 miles, depending on the user, before needing a recharge, according to the company. The bikes are equipped with lights in the front and back, reflective materials for driver safety and have a top assisted speed of 20 miles per hour.

Importantly, the e-bikes have been customized to hold pizza, drinks and sides. One e-bike can hold up to 12 large pizzas.

The company tested the e-bikes and discovered that service and delivery times improved, Tom Curtis, Domino’s executive vice president of corporate operations, said in the announcement. The e-bikes also opened up the labor pool for the company, allowing it to tap into candidates who might not have a car or driver’s license.

Some franchisee owners were already using e-bikes and found they are essential in hilly urban areas.

“While delivery on a traditional bike solved many of our traffic and parking issues, the hills in Seattle were tough on even our best cyclists,” Greg Keller, Seattle Domino’s franchisee said in a press release announcing the e-bike program. “E-bikes were a game-changer for us, and we’ve been delivering with them for three years now. We have been able to save money, provide better service, increase hiring and maintain a happy workforce.”


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Ford-owned Spin is bringing a tougher electric scooter to dozens of cities – gpgmail


Spin, the electric scooter company acquired by a Ford subsidiary for around $100 million, is launching a new electric scooter with a sturdier frame, improved braking system, bigger tires and longer-range battery.

In short, this third-generation product is built to handle the kind of abuse that a shared dockless scooter is subjected to on a daily basis. It’s also designed to be more secure. The company has added custom security screws that were developed to thwart vandalism and tampering.

The design improvements should improve the riding experience and, in theory, attract more customers. However, more customers is only one important piece of the scooter game. Gross profit margin is the other.

This third-generation is built to have a longer life, a key factor in improving the unit economics of the dockless scooter business.spin third gen side view

Spin launched a pilot program in June to test the new scooters in Baltimore. The pilot showed “promising results for increasing gross profit margin, while decreasing costs associated with theft and vandalism,” according to the company.

“In our testing of the next edition Spin scooter, we have seen a significant increase in utilization and our customers are taking more rides and traveling longer distances,” co-founder and COO Zaizhuang Cheng said in a statement.

The third-edition Spin scooter has 10-inch tires, a feature meant to better absorb shock from potholes and other rough road conditions. Other features include a wider and longer platform, a battery with 37.5 miles of range and and an upgraded authentication system. The company also revealed a new logo as part of a brand refresh across its scooters, app and website.

spin third gen brakes

 

Spin, which is housed under the automaker’s subsidiary Ford Smart Mobility LLC, will deploy the new scooter next month in Berkeley, Calif., Denver, Kansas City, Los Angeles, Memphis, Minneapolis and Washington, D.C. Other U.S. cities will be added in the future.

Spin has been ramping up across the U.S. The company is the exclusive operator in 11 markets and has more than quadrupled the number of dockless scooter markets in which it operates to 47 cities and college campuses.

Its aim is to be in 100 cities and college campuses by the end of the year.


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