9 best email marketing services you need to convert a B2B client

We decided to offer up this blog topic in two ways because there are certain variables with business to business (B2B) marketing that exist that use marketing in different ways.

Two kinds of email lists in play

One list serves as hoarding of contacts. The list may generate contacts from the use of pop-ups from your website visitors or special event and trade show sign-up sheets. Does any of this sound familiar? These people share a common interest and wish to follow your company after learning more about you. Bear in mind that they may not be anywhere ready for direct interaction, let alone conversion. You may take the compliment just the same that they have a wish to keep your company on their radar. Your marketing team keeps these contacts up-to-date on the latest news, promotions, and enlightening content. This practice is maintained to string along your contacts’ interest until they are ready to act. If your company’s cost of goods and services are expensive, don’t expect conversions from this kind of email marketing. The journey is one of patience. Instead, the objective is to hold their interest enough to stay connected by making visits to your website for blogs and announcements on cue, thanks to email marketing. That way when they are ready for your product or service, they know exactly where to start.

The misconception is that the mass hoarded list is the end-all-be-all list of all email marketing. This assumption is mistaken because the next example is of greater importance.

The second list is made up of active contacts making their way through the funnel. These particular contacts, however, require targeted emails to their needs and business at a carefully timed frequency to guide them through the conversion funnel. Your sales team grooms this list through a Customer Relationship Management (CRM) program. In the CRM, sales professionals track their contacts and engagements with their prospects and customers through the point of conversion and beyond for retention.

Which tools to use?

If your contact lists are small, you may be successful for a while keeping up with all marketing efforts through one program. As your list grows, you find yourself delegating the mass-marketing to another marketing team while Sales focuses on those concentrated in the sales funnel through the CRM. When you reach this volume, different programs may serve those distinct purposes of your contact lists.

Mass email marketing

This list is to benefit your mass-marketing efforts for those collected contacts along your path.

Constant Contact

This company is a favorite email service provider for businesses just getting their feet wet with email marketing. One exceptional quality that puts them above the rest is their fantastic customer support. You can get all the help you need from their live chat, emails, discussion forums, and a vast library of resources.


We rate this as an excellent bulk email service for absolute beginners. Their intuitive drag and drop platform makes it easy for the most novice user to jump in and start creating right away. Sendinblue also offers short message service (SMS) marketing as a separate offer. One unique quality with Sendinblue is that there are no subscriptions. Pricing is based on the number of emails sent with no contact volume limits.


We like Drip for its email marketing automation for E-commerce business. Not only can you customize messages based on website visitor behaviors (cart abandonment, clicks, returning visitors, etc.), but you can implement more integrations such as text, social, and more, customized to your workflow.


This brand is one of the more popular lead generation services because it’s easy, and it’s affordable. AWeber is also easily integrated with your WordPress website, opt-in builder, and landing page builder.


If you’re starting with email marketing and your budget is tight, MailerLite allows you to build your list for free until you grow to 1000 subscribers.


While Mailchimp’s claim to fame is mass emailing and flexible integration, not as many of its subscribers utilizing its other marketing tools on the platform. Some significant updates have arrived in May, so if you’ve not taken a peek recently, visit their site today.

CRM and Sales tools

Keep in mind that these tools also have email marketing functionality so that they may work splendidly for email campaigns. These tools and their built-in features are distinctively useful for Sales teams, however a bit overkill in features for a Marketing team that would find more value in the mass email marketing tools.


If you’ve heard of Infusionsoft (also built by Keap) think of Keap of a simpler version of that tool. This all-in-one tool for CRM, sales, and marketing automation enable you to organize your client information and syncs with Gmail and Outlook to manage it all in one place. In addition to great-looking emails, Keap also features templates for proposals, estimates, invoices, and payments, to name a few.


Just like the email marketing tools, AutoPilot is intuitive and easy to create with drag and drop platform for the email editor.

An added feature that your sales team will love is AutoPilot’s collaborative tools that enable your team to work together. The annotate & collaborate feature allows your team to mark up a customer journey and engage the group for feedback. Work is easily shared so everyone remains informed with each campaign.


Talk about versatility! GetResponse is about as close as you can get to an all-in-one solution. Along with marketing and automation, add CRM, landing pages and a webinar solution to boot! If you weren’t already impressed enough, the service is available in 20 different languages. There are over 500 built-in templates and direct integration with Shutterstock for creative options.

Each of these services includes a library of templates to choose from for your email creations, but your options don’t have to stop there on these and many other platforms. If you seek an original look that stands as a statement on its own and is perfectly in-sync with your specific branding, that’s where MailBakery is at your service. Have you got a design that you are ready to bring to life? Your first coding is free as a way that we can offer you a taste of our dazzling delights. What have you got to lose? Let’s get baking!

NTSB: Autopilot Design Flaw, Inattentive Driver Led to Tesla-Firetruck Crash

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The NTSB said a combination of a  flaw in Tesla’s highly regarded (certainly by Tesla) Autopilot system, plus driver inattention, caused a Tesla Model S to slam into an on-call firetruck parked on a California freeway in January 2018. No one was injured, but the 2014 Tesla Model S P85 needed more than Dent Wizard repairs.

The National Transportation Safety Board said:

[T]he probable cause for the crash was the Tesla driver’s lack of response to the fire truck parked in his lane, due to his inattention and overreliance on the car’s advanced driver assistance system; the Tesla’s Autopilot design which permitted the driver to disengage from the driving task; and the driver’s use of the system in ways inconsistent with guidance and warnings from Tesla.

An NTSB timeline of the January 2018 crash in which a Tesla Model S rear-ended Engine 42 of the Culver City, CA, fire department. Orange segments show when Autopilot was engaged and the driver was hands-off the wheel. The crash is the right side of the timeline.

The NTSB recreated the 66-minute trip that ended in the crash (graphic above), with the help of Tesla’s onboard data recorder and various sensors. It found the driver was hands-off (on and off) for 12 of the 13 minutes leading up to the crash. The driver is supposed to always have hands at least lightly on the wheel to allow safe Level 2 self-driving. The latter means the car stays centered in its lane (if there are no sharp curves, this is almost never a problem on interstates) and maintains a set speed and/or paces the car in front. Most drivers of  Level 2 cars soon learn they can get away with giving the steering a little jiggle every 10-15 seconds and in some cases, even less often.

Here’s what the NTSB said in this week’s preliminary finding (NTSB accident ID HWY18FH004):

The NTSB’s investigation revealed the crash trip lasted about 66 minutes, covering about 30 miles, with the “Autopilot” system engaged for a total of 29 minutes, 4 seconds. Hands were detected on the Tesla’s steering wheel for only 78 seconds of that 29-minute, 4-second period. For most of the time the system was engaged, it did not detect driver -applied steering wheel torque (hands on the steering wheel). The “Autopilot” system issued several hands-off alerts during the last 13 minutes, 48 seconds prior to the crash and was engaged continuously during those nearly 14 final minutes of the crash trip. In the last 3 minutes, 41 seconds before the crash the system did not detect driver-applied steering wheel torque.

During most of the driver’s operation with the “Autopilot” engaged, the system detected and followed a lead vehicle, one that was ahead of the Tesla. In the 15 seconds prior to the crash the system detected and followed two different lead vehicles. Data show that 3 to 4 seconds before the crash, the lead vehicle changed lanes to the right, a movement commonly referred to as a “cut-out scenario” in testing and research. When the Traffic-Aware Cruise Control no longer detected a lead vehicle, the system accelerated the Tesla from about 21 mph toward the preset cruise speed of 80 mph, which had been set by the driver about 5 minutes before the crash. The “Autopilot” system detected a stationary object in the Tesla’s path about 0.49 seconds before the crash and the forward collision warning activated, displaying a visual warning and sounding an auditory warning. By the moment of impact, the Tesla had accelerated to 30.9 mph.

In simple terms, Autopilot finally recognized the firetruck when the two vehicles were 40-45 feet apart (basic math: a vehicle at 30 mph covers 44 feet per second), about two car lengths. The 47-year-old male driver told the NTSB he bought the Tesla in part because he could use the HOV lane to get to work in LA from his home in Woodland Hills (median home price: $815,000) without taking on a passenger. He was, however, accompanied by a cup of coffee and a bagel, but can’t remember if he was drinking coffee or eating the bagel when the car struck the firetruck and the airbag went off. (Memo to NTSB: Check the shirt for spatter marks.) He bought the Model S used, did not real the manuals, but did have the car safety-checked and says the Tesla staff explained the workings of Autopilot.

As a result of the accident, the report says, the NTSB went to the makers of Level 2-autonomy cars in the US and asked what they were doing to develop apps to “more effectively sense the driver’s level of engagement and alert the driver when the engagement is lacking while automated vehicle control systems are in use.” It went to VW Group (which includes Audi), BMW, Nissan, Mercedes-Benz, Tesla, and Volvo. According to the NTSB, “All manufacturers except Tesla have responded to the NTSB.”

So, while the driver was not paying fullest attention, the blame for the crash, according to the NTSB, also goes to the “Tesla Autopilot’s design … which permitted the driver to disengage from the driving task … and the driver’s use of the system in ways inconsistent with guidance and warnings from the manufacturer.”

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Tesla Autopilot was engaged before 2018 California crash, NTSB finds – gpgmail

A Tesla Model S was in Autopilot mode —the company’s advanced driver assistance system — when it crashed into a fire truck in Southern California last year, according to a preliminary report released Tuesday by the National Transportation Safety Board.

Reuters was the first to the report on the contents of the public documents. A final accident brief, including NTSB’s determination of probable cause, is scheduled to be published Wednesday.

The crash, involving a 2014 Tesla Model S, occurred Jan. 22, 2018 in Culver City, Calif.  The Tesla had Autopilot engaged for nearly 14 minutes when it struck a fire truck that was parked on Interstate 405. The driver was not injured in the crash and the fire truck was unoccupied.

Tesla has not commented on the report. gpgmail will update if the company provides a statement.

The report found that the driver’s hands were not on the wheel for the vast majority of that time despite receiving numerous alerts. Autopilot was engaged in the final 13 minutes and 48 seconds of the trip and the system detected driver-applied steering wheel torque for only 51 seconds of that time, the NTSB said. Other findings include:

  • The system presented a visual alert regarding hands-off operation of the Autopilot on 4 separate occasions.
  • The system presented a first level auditory warning on one occasion; it occurred following the first visual alert.
  • The longest period during which the system did not detect driver-applied steering wheel torque was 3 minutes and 41 seconds.

In the 2018 crash into a fire truck, the vehicle was operating a “Hardware Version 1” and a firmware version that had been installed via an over-the-air software update on December 28, 2017. The technology provided a number of convenience and safety features, including forward, lane departure and side collision warnings and automatic emergency braking as well as its adaptive cruise control and so-called Autosteer features, which when used together

While the report didn’t find any evidence that the driver was texting or calling in the moments leading up to the crash, a witness told investigators that he was looking down at what appear to be a smartphone. It’s possible that the driver was holding a coffee or bagel at the time of the crash, the report said.

Autopilot has come under scrutiny by the NTSB, notably a 2016 fatal crash in Florida and a more recent one involving a Walter Huang, who died after his Model X crashed into a highway median in California. The National Highway Traffic Safety Administration also opened an inquiry into the 2016 fatal crash and ultimately found no defects in the Autopilot system. NTSB determined the 2016 fatal crash was caused by a combination of factors that included limitations of the system.

The family of Huang filed in May 2019 a lawsuit against Tesla and the State of California Department of Transportation. The wrongful death lawsuit, filed in California Superior Court, County of Santa Clara, alleges that errors by Tesla’s Autopilot driver assistance system caused the crash.

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