AdRoll becomes NextRoll and launches new platform services business – gpgmail


The AdRoll Group has a new name — NextRoll — designed to reflect the company’s moves beyond ad retargeting.

“We have, for the longest time, been pigeonholed as a retargeting company, but the reality is that we have really been evolving,” CEO Toby Gabriner told me.

To be clear, the AdRoll retargeting business isn’t going away. But the company subsequently introduced RollWorks, which offers business-to-business marketing tools, and today it’s launching a third unit, NextRoll Platform Services.

Gabriner became CEO of AdRoll in November 2017, and he said the rebrand has been in the works for a while now. When the company launched the RollWorks product last year, both business units continued to operate under The AdRoll Group umbrella, but Gabriner said that was always “a temporary placeholder.”

He added, “We’re now a year and a half into the RollWorks brand launch and it’s firmly planted on its own two feet. It makes a ton of sense for us to move onto the NextRoll brand. This was always planned.”

As for how NextRoll Platform Services fits into that strategy, the company describes it as a “marketing-technology-as-a-service offering.” Gabriner explained that it provides access to AdRoll’s underlying technologies through APIs, allowing businesses to bring these capabilities into other ad products, or to resell them as part of their own platforms.

The initial offerings are Channels-as-a-Service, which allows businesses to extend their marketing to new channels, and Audiences-as-a-Service, which turns audience data into targetable segments.

“This is something we’ve been pulled by a lot of customers to do,” Gabriner said. “What we’ve been doing over the last couple of years is externalizing those services so people outside of the company, developers, would have an easier time using them. [Now we’ve] gone that last mile of making them commercially friendly.”


10 minutes mail – Also known by names like : 10minemail, 10minutemail, 10mins email, mail 10 minutes, 10 minute e-mail, 10min mail, 10minute email or 10 minute temporary email. 10 minute email address is a disposable temporary email that self-destructed after a 10 minutes. https://tempemail.co/– is most advanced throwaway email service that helps you avoid spam and stay safe. Try tempemail and you can view content, post comments or download something

Why am I seeing this ad? AI, ML & human error in advertising – gpgmail


Ad platforms create equal opportunities for businesses but not equal outcomes.

They’re mostly marketed as self-service and easy to use, however, there are new features added regularly and open-ended ways to set, structure and target. Meaning, countless ways to spend—creating winners and losers in advertising.

This is where machines and digital advertisers are needed, to provide a profitable outcome.

Enter AI, ML and experts as freelancers, via agencies or housed in some of the world’s biggest companies, equipped with ample data, tech and educational resources to match people with companies via ads on search, social, and elsewhere on the web.

But, are the machines still in infancy or too heavily relied upon and do the experts always get it right?

Well, how often are you seeing ads that are irrelevant to what you wanted or where you were or who you are?

An irrelevant ad is an ad paid for by the company advertising but can return zero value as it’s of no use to the person receiving the ad.

As a digital advertiser via my company Adboy.com, I’m always curious as to why I was served an ad and if the company paying makes or loses money from it.

Something I’ve noticed is that in easily avoidable errors, ads can be served to existing customers, people with irrelevant needs and people that can’t be or are far less likely to become customers.

With this article, I’m going to give you the lenses of a fastidious digital advertiser. You’ll spot errors like these for yourself and know how they could occur, what the negative impact could be and how they can be avoided.

Advertising to existing customers


10 minutes mail – Also known by names like : 10minemail, 10minutemail, 10mins email, mail 10 minutes, 10 minute e-mail, 10min mail, 10minute email or 10 minute temporary email. 10 minute email address is a disposable temporary email that self-destructed after a 10 minutes. https://tempemail.co/– is most advanced throwaway email service that helps you avoid spam and stay safe. Try tempemail and you can view content, post comments or download something

Spirable refuels with $7.4M to serve more personalized video ads in the US – gpgmail


London based adtech startup Spirable has closed a £6M Series A. The round was led by Smedvig Capital, with existing backers Frontline Ventures, Downing Ventures and 24 Haymarket also participating.

The startup is one of several playing in the customized video ads space — offering a platform that simplifies and scales video ad creation by enabling brands and advertisers to combine video templates with creative and data sources to automate the creation and delivery of scores of personalized marketing messages.

Spirable says its platform, which launched in 2014, is now used by more than 50 customers. Campaigns have run across 75+ countries, with more than 100M personalised videos distributed since launch.

Its most successful industries to date are CPG (consumer packaged goods), travel and telco, according to co-founders Dave and Ger O’Meara.

On the travel front, they give the example of a Deutsche Bahn ‘No Need to Fly’ campaign that used dynamic video to show a location-sensitive side by side comparison of flight costs juxtaposed with cheaper train trips to local beauty spots — which Spirable claims achieved a 397% increase in click throughs; a 849% performance increase; and 59% reduction in cost per click vs the control.

Another example they cite is a Vodafone campaign to promote two own brand smartphone models which integrates multiple data feeds (such as contextual weather and date data) with creative assets in order to dynamically spotlight different features of the devices. The personalized marketing messages were served across Facebook, YouTube and Display channels via APIs baked into the platform.

From five video templates the tech automated the creation of more than five and a half thousand “unique” videos, tweaked to be more relevant to the targeted viewers.

On that particular campaign, Spirable says Vodafone saw sales of its own-brand devices increase by 100%. While ad performance increased by up to 50%.

“We can use all the targeting available in Facebook and layer this with contextual live data like the weather, live sports scores etc. So if we know someone is in London (via geo-targeting via Facebook), we can pull the local weather for that location and tailor the video to people in that audience and also update the video when a goal is scored in a match by a team that the audience supports,” they explain. “Once set up the whole process if fully automated. When the weather, sports data etc change the videos update and change.”

As well as automating serving up personalized ads, the platform provides performance reports on the backend, and uses machine learning technology to optimize ad creative to boost engagement.

The startup notes it’s been a Facebook Marketing Partner for more than two years.

The privacy implications of such highly targeted ads are — or should be — plain.

Among the laundry list of data sources that Spirable’s platform lets advertisers plug in to automate “personalized” ads are “CRM data” which it says includes personal data, purchase data, website browsing, service usage data and preferences; “social audience data”, including behavioral data, audience persona, interests, preferences and intents; and “contextual” signals such as store locations, weather (including pollen and UV levels), markets and stock levels live spots, trending events, pricing, time & date, live travel data, Google traffic data and supermarket wi-fi data.

So, for example, a parent who recently logged into a supermarket’s wi-fi network to check their Facebook account and was tracked lingering near shelves of diapers might find themselves being served video ads for a discount on girlie pink baby products at a nearby store.

The sheer volume of data integrations Spirable offers is one of the areas it claims sets its platform apart from competitors — name-checking Clinch and Idomoo as its main rivals in personalized video ads.

“Spirable has an unparalleled amount of data integrations to uniquely personalise video ads in real-time,” it says, further claiming Idomoo “doesn’t talk about live data and pre-render ads and upload to Facebook — so there is a lack of data-driven pipelines”.

Other areas where it reckons its approach stands out vs the competition is because it’s offering a ‘self-serve’ platform — meaning advertisers and brands can use it to “create, scale and optimise personalised video in-house”, without the need for specialist teams or agencies trained in video effects software (such as After Effects) to make use of the platform.

The video ad building process is also “modular” and “100% customisable” — vs the two named rivals not supporting layer level manipulation, meaning it’s less easy for their users to make changes on the fly to optimize ads.

Another claimed differentiator is that Spirable’s platform is cross-channel — with support for “all major social, email, messenger and display channels”.

It says the Series A funding will go on expanding the business in the US, with a plan to ramp up spending there on sales, customer support and marketing. Product development will also get investment.

“We have an exciting product roadmap of new features that will enable us to reach our vision of making video ads as engaging and useful as any other content a person sees on digital. This requires investment to scale up our engineering and product teams,” the co-founders tell gpgmail.

Commenting on the funding in a statement, Joe Knowles, principal at Smedvig Capital, added: “Spirable is a critical enabler of personalised video advertising, one of the major trends in video advertising today. Every marketer wants to use video in a more personalised way. But so far, slow and expensive content creation has been a barrier to mass adoption. Spirable’s Software as a Service removes this barrier and makes real time, automated video personalisation at scale a reality.

“Having tracked the business for over a year, we are excited to work with Ger, Dave and the high-quality team they are building at Spirable.”


10 minutes mail – Also known by names like : 10minemail, 10minutemail, 10mins email, mail 10 minutes, 10 minute e-mail, 10min mail, 10minute email or 10 minute temporary email. 10 minute email address is a disposable temporary email that self-destructed after a 10 minutes. https://tempemail.co/– is most advanced throwaway email service that helps you avoid spam and stay safe. Try tempemail and you can view content, post comments or download something

IAB proposes a new tracking alternative to the cookie – gpgmail


The Interactive Advertising Bureau’s Tech Lab is calling for a new approach to online tracking, one that would replace the long-lived cookie.

In a lengthy post, the IAB Tech Lab’s Jordan Mitchell runs through the history of tracking, describing the cookie as “a boon to the internet” that allowed websites to tailor their ads and content to each visitor, while acknowledging that this approach has some shortfalls:

Proprietary HTTP cookies were (and remain) the core mechanism for distinguishing one consumer from another, and each cookie may only be read by the party that sets it. There is no standardized, centralized mechanism for consumers to convey their interests or privacy preferences, which can then travel with them and be reliably broadcast to the right parties as consumers surf the web or hop from app to app on their mobile devices.

He suggested that this “fragmented and privatized” approach to privacy has led to “the data and privacy crises that we see today.”

Those crises are probably why the IAB — a trade group of advertisers and media companies, which sets a number of digital advertising standards — is taking action on this now, as government scrutiny of online privacy practices is on the rise, while companies like Apple, Google and Mozilla are all strengthening their browser privacy controls in ways that will make cookies less effective.

In response, the IAB is calling for new “standardized privacy settings and consumer controls tied to a neutral, standardized identifier.”

In other words, instead of one-off cookies, consumers would be tracked by a single identifier across the web. In order to get access to that identifier, Mitchell said companies would have to “consistently demonstrate compliance to the privacy preferences attached.” And Mitchell said the IAB is also proposing that “these standards be set up as public utilities, subject to regulations promulgated by government entities, with the digital media and marketing industries jointly governing the standards with the browser providers.”

You might be leery of an ad industry trade group creating a new identifier that can track users so broadly, and you wouldn’t be the only one: In response to the proposal, Brendan Eich, CEO of ad-blocking browser company Brave, tweeted, “Who’re they kidding? A single ‘token’ will uniquely identify you & be linked to your name & personal data in a trice among sites sharing info w/ their 3rd parties.”

Mitchell acknowledged the likelihood of skepticism in an interview with CNET, where he said, “Who’s going to trust the industry come save the day? No one. We recognize we need to show accountability and reliability to the preferences set by consumer.”




10 minutes mail – Also known by names like : 10minemail, 10minutemail, 10mins email, mail 10 minutes, 10 minute e-mail, 10min mail, 10minute email or 10 minute temporary email. 10 minute email address is a disposable temporary email that self-destructed after a 10 minutes. https://tempemail.co/– is most advanced throwaway email service that helps you avoid spam and stay safe. Try tempemail and you can view content, post comments or download something

Google reaches $170M settlement with FTC – gpgmail


The Daily Crunch is gpgmail’s roundup of our biggest and most important stories. If you’d like to get this delivered to your inbox every day at around 9am Pacific, you can subscribe here.

1. Children’s privacy costs just $170 million for Google in settlement with the FTC

The complaint from the Federal Trade Commission and the New York Attorney General’s office focused on YouTube’s use of cookies to track viewers of kids’ channels without getting permission from parents. Under COPPA regulations, websites and online services targeting children need to disclose their data collection practices and receive consent from parents.

In addition to the payment — a relatively small sum for YouTube-owner Google — the settlement requires the company to develop a system that allows channel-owners to identify content aimed at children.

2. Amazon unveils a new Fire TV Cube, soundbar and over a dozen Fire TV Edition products

The new products include a next-generation Fire TV Cube, a Fire TV Edition soundbar from Anker — its first foray into Fire TV Edition audio products — and 15 other Fire TV Edition products, including the first OLED Fire TV Edition smart TVs.

3. Porsche unveils the $150,900 Taycan Turbo electric sedan

Porsche has poured more than $1 billion into the development of its first all-electric vehicle.

LOS ANGELES, CA – AUGUST 16: Actor Joseph Gordon-Levitt attends the 2014 Creative Arts Emmy Awards press room held at the Nokia Theatre L.A. Live on August 16, 2014 in Los Angeles, California. (Photo by Tommaso Boddi/WireImage)

4. Joseph Gordon-Levitt is coming to Disrupt SF 2019

Gordon-Levitt isn’t just the star of movies like “500 Days of Summer” — he’s also the founder of production company HitRecord, which he’s trying to turn into “GitHub for creativity.”

5. Ginger, an MIT spin-out providing app-based mental health coaching to workers, raises $35M

Ginger works with companies and their healthcare providers to provide employees with an app-based way to connect with coaches to talk through their issues and suggest ways forward.

6. Mental health websites in Europe found sharing user data for ads

Europeans going online to seek support for these issues are having sensitive health data tracked and passed to third parties, according to Privacy International’s findings.

7. Light Phone’s founders discuss life beyond the smartphone

The company has run two successful crowdfunding campaigns for a pair of minimalist phones designed to augment or replace the smartphone. Today the startup announced that it will be shipping its second version of the handset. (Extra Crunch membership required.)


10 minutes mail – Also known by names like : 10minemail, 10minutemail, 10mins email, mail 10 minutes, 10 minute e-mail, 10min mail, 10minute email or 10 minute temporary email. 10 minute email address is a disposable temporary email that self-destructed after a 10 minutes. https://tempemail.co/– is most advanced throwaway email service that helps you avoid spam and stay safe. Try tempemail and you can view content, post comments or download something

Mental health websites in Europe found sharing user data for ads – gpgmail


Research by a privacy rights advocacy group has found popular mental health websites in the EU are sharing users’ sensitive personal data with advertisers.

Europeans going online to seek support with mental health issues are having sensitive health data tracked and passed to third parties, according to Privacy International’s findings — including depression websites passing answers and results of mental health check tests direct to third parties for ad targeting purposes.

The charity used the open source Webxray tool to analyze the data gathering habits of 136 popular mental health web pages in France, Germany and the UK, as well as looking at a small sub-set of online depression tests (the top three Google search results for the phrase per country).

It has compiled its findings into a report called Your mental health for sale.

“Our findings show that many mental health websites don’t take the privacy of their visitors as seriously as they should,” Privacy International writes. “This research also shows that some mental health websites treat the personal data of their visitors as a commodity, while failing to meet their obligations under European data protection and privacy laws.”

Under Europe’s General Data Protection Regulation (GDPR), there are strict rules governing the processing of health data — which is classified as special category personal data.

If consent is being used as the legal basis to gather this type of data the standard that must be obtained from the user is “explicit” consent.

In practice that might mean a pop-up before you take a depression test which asks whether you’d like to share your mental health with a laundry list of advertisers so they can use it to sell you stuff when you’re feeling low — also offering a clear ‘hell no’ penalty-free choice not to consent (but still get to take the test).

Safe to say, such unvarnished consent screens are as rare as hen’s teeth on the modern Internet.

But, in Europe, beefed up privacy laws are now being used to challenge the ‘data industrial complex’s systemic abuses and help individuals enforce their rights against a behavior-tracking adtech industry that regulators have warned is out of control.

Among Privacy International’s key findings are that —

  • 76.04% of the mental health web pages contained third-party trackers for marketing purposes
  • Google trackers are almost impossible to avoid, with 87.8% of the web pages in France having a Google tracker, 84.09% in Germany and 92.16% in the UK
  •  Facebook is the second most common third-party tracker after Google, with 48.78% of all French web pages analysed sharing data with Facebook; 22.73% for Germany; and 49.02 % for the UK.
  • Amazon Marketing Services were also used by many of the mental health web pages analysed (24.39% of analyzed web pages in France; 13.64 % in Germany; and 11.76% in the UK)
  • Depression-related web pages used a large number of third-party tracking cookies which were placed before users were able to express (or deny) consent. On average, PI found the mental health web pages placed 44.49 cookies in France; 7.82 for Germany; and 12.24 for the UK

European law around consent as a legal basis for processing (general) personal data — including for dropping tracking cookies — requires it to be informed, specific and freely given. This means websites that wish to gather user data must clearly state what data they intend to collect for what purpose, and do so before doing it, providing visitors with a free choice to accept or decline the tracking.

Dropping tracking cookies without even asking clearly falls foul of that legal standard. And very far foul when you consider the personal data being handled by these mental health websites is highly sensitive special category health data.

It is exceedingly difficult for people to seek mental health information and for example take a depression test without countless of third parties watching,” said Privacy International technologist Eliot Bendinelli in a statement. “All website providers have a responsibility to protect the privacy of their users and comply with existing laws, but this is particularly the case for websites that share unusually granular or sensitive data with third parties. Such is the case for mental health websites.”

Additionally, the group’s analysis found some of the trackers embedded on mental health websites are used to enable a programmatic advertising practice known as Real Time Bidding (RTB). 

This is important because RTB is subject to multiple complaints under GDPR.

These complaints argue that the systematic, high velocity trading of personal data is, by nature, inherently insecure — with no way for people’s information to be secured after it’s shared with hundreds or even thousands of entities involved in the programmatic chain, because there’s no way to control it once it’s been passed. And, therefore, that RTB fails to comply with the GDPR’s requirement that personal data be processed securely.

Complaints are being considered by regulators across multiple Member States. But this summer the UK’s data watchdog, the ICO, essentially signalled it is in agreement with the crux of the argument — putting the adtech industry on watch in an update report in which it warns that behavioral advertising is out of control and instructs the industry it must reform.

However the regulator also said it would give players “an appropriate period of time to adjust their practices”, rather than wade in with a decision and banhammers to enforce the law now.

The ICO’s decision to opt for an implied threat of future enforcement to push for reform of non-compliant adtech practices, rather than taking immediate action to end privacy breaches, drew criticism from privacy campaigners.

And it does look problematic now, given Privacy International’s findings suggest sensitive mental health data is being sucked up into bid requests and put about at insecure scale — where it could pose a serious risk to individuals’ rights and freedoms.

Privacy International says it found “numerous” mental health websites including trackers from known data brokers and AdTech companies — some of which engage in programmatic advertising. It also found some depression test websites (namely: netdoktor.de, passeportsante.net and doctissimo.fr, out of those it looked at) are using programmatic advertising with RTB.

“The findings of this study are part of a broader, much more systemic problem: The ways in which companies exploit people’s data to target ads with ever more precision is fundamentally broken,” adds Bendinelli. “We’re hopeful that the UK regulator is currently probing the AdTech industry and the many ways it uses special category data in ways that are neither transparent nor fair and often lack a clear legal basis.”

We’ve reached out to the ICO with questions.

We also asked the Internet Advertising Bureau Europe what steps it is taking to encourage reform of RTB to bring the system into compliance with EU privacy law. At the time of writing the industry association had not responded.

The IAB recently released a new version of what it refers to as a “transparency and consent management framework” intended for websites to embed to collect consent from visitors to processing their data including for ad targeting purposes — legally, the IAB contends.

However critics argue this is just another dose of business as usual ‘compliance theatre’ from the adtech industry — with users offered only phoney choices as there’s no real control over how their personal data gets used or where it ends up.

Earlier this year Google’s lead privacy regulator in Europe, the Irish DPC, opened a formal investigation into the company’s processing of personal data in the context of its online Ad Exchange — also as a result of a RTB complaint filed in Ireland.

The DPC said it will look at each stage of an ad transaction to establish whether the ad exchange is processing personal data in compliance with GDPR — including looking at the lawful basis for processing; the principles of transparency and data minimisation; and its data retention practices.

The outcome of that investigation remains to be seen. (Fresh fuel has just today been poured on with the complainant submitting new evidence of their personal data being shared in a way they allege infringes the GDPR.)

Increased regulatory attention on adtech practices is certainly highlighting plenty of legally questionable and ethically dubious stuff — like embedded tracking infrastructure that’s taking liberal notes on people’s mental health condition for ad targeting purposes. And it’s clear that EU regulators have a lot more work to do to deliver on the promise of GDPR.




10 minutes mail – Also known by names like : 10minemail, 10minutemail, 10mins email, mail 10 minutes, 10 minute e-mail, 10min mail, 10minute email or 10 minute temporary email. 10 minute email address is a disposable temporary email that self-destructed after a 10 minutes. https://tempemail.co/– is most advanced throwaway email service that helps you avoid spam and stay safe. Try tempemail and you can view content, post comments or download something

Mozilla flips the default switch on Firefox tracker cookie blocking – gpgmail


From today Firefox users who update to the latest version of the browser will find a pro-privacy setting flipped for them on desktop and Android smartphones, assuming they didn’t already have the anti-tracking cookie feature enabled.

Mozilla launched the Enhanced Tracking Protection (ETP) feature in June as a default setting for new users — but leaving existing Firefox users’ settings unchanged at that point.

It’s now finishing what it started by flipping the default switch across the board in v69.0 of the browser.

The feature takes clear aim at third party cookies that are used to track Internet users for creepy purposes such as ad profiling. (Firefox relies on the Disconnect list to identify creepy cookies to block.)

The anti-tracking feature also takes aim at cryptomining: A background practice which can drain CPU and battery power, negatively impacting the user experience. Again, Firefox will now block cryptomining by default, not only when user activated.

In a blog post about the latest release Mozilla says it represents a “milestone” that marks “a major step in our multi-year effort to bring stronger, usable privacy protections to everyone using Firefox”.

“Currently over 20% of Firefox users have Enhanced Tracking Protection on. With today’s release, we expect to provide protection for 100% of ours users by default,” it predicts, underlining the defining power of default settings.

Firefox users with ETP enabled will see a shield icon in the URL bar to denote the tracker blocking is working. Clicking on this icon takes users to a menu where they can view a list of all the tracking cookies that are being blocked. Users are also able to switch off tracking cookie blocking on a per site basis, via this Content Blocking menu.

While blocking tracking cookies reduces some tracking of internet users it does not offer complete protection for privacy. Mozilla notes that ETP does not yet block browser fingerprinting scripts from running by default, for example.

Browser fingerprinting is another prevalent privacy-hostile technique that’s used to track and profile web users without knowledge or consent by linking online activity to a computer’s configuration and thereby tying multiple browser sessions back to the same device-user.

It’s an especially pernicious technique because it can erode privacy across browser sessions and even different browsers — which an Internet user might be deliberately deploying to try to prevent profiling.

A ‘Strict Mode’ in the Firefox setting can be enabled by Firefox users in the latest release to block fingerprinting. But it’s not on by default.

Mozilla says a future release of the browser will flip fingerprinting blocking on by default too.

The latest changes in Firefox continue Mozilla’s strategy — announced a year ago — of pro-actively defending its browser users’ privacy by squeezing the operational range of tracking technologies.

In the absence of a robust regulatory framework to rein in the outgrowth of the adtech ‘industrial data complex’ that’s addicted to harvesting Internet users’ data for ad targeting, browser makers have found themselves at the coal face of the fight against privacy-hostile tracking technologies.

And some are now playing an increasingly central — even defining role — as they flip privacy and anti-tracking defaults.

Notably, earlier this month, the open source WebKit browser engine, which underpins Apple’s Safari browser, announced a new tracking prevention policy that puts privacy on the same footing as security, saying it would treat attempts to circumvent this as akin to hacking.

Even Google has responded to growing pressure around privacy — announcing changes to how its Chrome browser handles cookies this May. Though it’s not doing that by default yet.

It has also said it’s working on technology to reduce fingerprinting. And recently announced a long term proposal to involve its Chromium browser engine in developing a new open standard for privacy.

Though cynics might suggest the adtech giant is responding to competitive pressure on privacy by trying to frame and steer the debate in a way that elides its own role in data mining Internet users at scale for (huge) profit.

Thus its tardy privacy pronouncements and long term proposals look rather more like an attempt to kick the issue into the long grass and buy time for Chrome to keep being used to undermine web users’ privacy — instead of Google being forced to act now and close down privacy-hostile practices that benefit its business.


10 minutes mail – Also known by names like : 10minemail, 10minutemail, 10mins email, mail 10 minutes, 10 minute e-mail, 10min mail, 10minute email or 10 minute temporary email. 10 minute email address is a disposable temporary email that self-destructed after a 10 minutes. https://tempemail.co/– is most advanced throwaway email service that helps you avoid spam and stay safe. Try tempemail and you can view content, post comments or download something

Facebook will require political advertisers provide further credentials, or have their ads paused – gpgmail


Ahead of the 2020 elections, Facebook today announced it’s tightening requirements for groups buying political ads on the social network. The company last year began requiring advertisers get authorized to run ads about social issues, elections, or politics, which involves advertisers providing identification to confirm who they are and where they’re located — including a U.S. street address, phone number, business email and website matching the email. Starting in mid-September, Facebook says advertisers will now need to submit more information about their organization in order to run political ads.

Failure to submit this information will see their ads paused, the company says.

There are five options for submitting more information, three of which will confirm the advertiser is registered in some way with the U.S. government. This includes submitting a tax-registered organization identification number (EIN); a government website matching an email ending in .gov or .mil; or a Federal Election Commission (FEC) identification number.

By submitting this information, Facebook will label the advertiser a “Confirmed Organization” in its ad archive. The advertiser will also be allowed to use their registered organization name in the ad disclaimers and the “i” icon that appears on the upper-right hand corner of the ad will read “Confirmed Organization.”

For smaller businesses or local politicians who want to run ads about social issues, elections, or politics, they can choose to submit one of two other options instead: an organization name with a verifiable phone number, business email, mail-deliverable address and business website with a domain matching the email; or they can provide no organizational information and use the Page Admin’s legal name on their personal information document.

In either of these two cases, the “i” icon on the ad will read “About this ad” instead of “Confirmed Organization.”

Facebook says this “i” icon is how people will be able to see who is trying to influence them through the ad.

“Now, with one tap, people will not only see information about the ad, but they’ll be able to see the information Facebook confirmed, such as whether an advertiser used an EIN or FEC identification number. This will allow people to confidently gauge the legitimacy of an organization and quickly raise questions or concerns if they find anything out of the ordinary,” the company explained in a blog post announcing the changes.

Despite Facebook’s rule around political ads, the company admitted that there have been several cases where advertisers attempted to put out misleading “Paid for by” disclaimers on their ads.

VICE, for example, demonstrated how easy it was to manipulate the system by placing ads on behalf of VP Mike Pence, DNC Chairman Tom Perez, and the Islamic State, which Facebook approved. Business Insider also ran fake ads pretending to be Cambridge Analytica, which Facebook also approved.

More recently, Facebook banned conservative news outlet The Epoch Times from running ads on its platform because of ad policy violations. The organization had hidden under page names like “Honest Paper” and “Pure American Journalism,” to bypass Facebook’s ad transparency system in order to run some $2 million worth of ads promoting the president and spreading conspiracy theories about his opponents.

In addition to the changes around the advertiser requirements, Facebook is updating its social issues list in the U.S. to include 10 categories, instead of 20 distinct subjects. This doesn’t represent a narrowing focus, but rather makes the categories themselves broader to encompass more topics. For example, the “Civil and Social Rights” category would include sub-topics like freedom of religion, LGBTQ rights, and women’s rights.

The new categories were based on the issue lists in countries who recently held elections, Facebook says.

Facebook also will no longer require some environmentally-focused ads to submit these additional requirements, based on user feedback. This includes ads that “discuss, debate or advocate for environmental issues,” those that encourage recycling, or those highlighting sustainable products.

In the months ahead, Facebook says it will be updating its Ad Library to make it easier to track and compare U.S. presidential candidate spending, and it will expand its policy to prohibit ads that discourage people from voting.

It will turn its attention to Pages, too, by requiring national candidates or elected officials to go through Page Publishing Authorization, to verify their Pages are using real accounts and are based the U.S. Facebook will then begin exposing more information about the Page, including the business or organization behind it.

“We know we can’t tackle these challenges alone. That’s why we’re calling for sensible regulation and working directly with governments, watchdogs and regulators,” the company wrote in the blog post. “While our efforts to protect elections are ongoing and won’t be perfect, they will make it harder for advertisers to obscure who is behind ads and will provide greater transparency for people.”

n
n

Facebook Ads Info

n

Posted by Facebook on Tuesday, August 27, 2019

n
n
n

“Now, with one tap, people will not only see information about the ad, but theyu2019ll be able to see the information Facebook confirmed, such as whether an advertiser used an EIN or FEC identification number. This will allow people to confidently gauge the legitimacy of an organization and quickly raise questions or concerns if they find anything out of the ordinary,” the company explained in a blog post announcing the changes.

n

Despite Facebook’s rule around political ads, the company admitted that there have been several cases where advertisers attempted to put out misleading “Paid for by” disclaimers on their ads.

n

VICE, for example, demonstrated how easy it was to manipulate the system by placing ads on behalf of VP Mike Pence, DNC Chairman Tom Perez, and the Islamic State, which Facebook approved. Business Insider also ran fake ads pretending to be Cambridge Analytica, which Facebook also approved.

n

More recently, Facebook banned conservative news outlet The Epoch Times from running ads on its platform because of ad policy violations. The organization had hidden under page names like “Honest Paper” and “Pure American Journalism,” to bypass Facebook’s ad transparency system in order to run some $2 million worth of ads promoting the president and spreading conspiracy theories about his opponents.

n

In addition to the changes around the advertiser requirements, Facebook is updating its social issues list in the U.S. to include 10 categories, instead of 20 distinct subjects. This doesn’t represent a narrowing focus, but rather makes the categories themselves broader to encompass more topics. For example, the “Civil and Social Rights” category would include sub-topics like freedom of religion, LGBTQ rights, and women’s rights.

n

The new categories were based on the issue lists in countries who recently held elections, Facebook says.

n

Facebook also will no longer require some environmentally-focused ads to submit these additional requirements, based on user feedback. This includes ads that “discuss, debate or advocate for environmental issues,” those that encourage recycling, or those highlighting sustainable products.

n

In the months ahead, Facebook says it will be updating its Ad Library to make it easier to track and compare U.S. presidential candidate spending, and it will expand its policy to prohibit ads that discourage people from voting.

n

It will turn its attention to Pages, too, by requiring national candidates or elected officials to go through Page Publishing Authorization, to verify their Pages are using real accounts and are based the U.S. Facebook will then begin exposing more information about the Page, including the business or organization behind it.

n

“We know we canu2019t tackle these challenges alone. Thatu2019s why weu2019re calling for sensible regulation and working directly with governments, watchdogs and regulators,” the company wrote in the blog post. “While our efforts to protect elections are ongoing and wonu2019t be perfect, they will make it harder for advertisers to obscure who is behind ads and will provide greater transparency for people.”

n","protected":false,"excerpt":"rendered":"

Ahead of the 2020 elections, Facebook today announced it’s tightening requirements for groups buying political ads on the social network. The company last year began requiringu00a0advertisers get authorized to run ads about social issues, elections, or politics, which involves advertisers providing identification to confirm who they are and where they’re located — including a U.S. […]

n","protected":false,"author":2414667,"featured_media":1874906,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":"outcome":"","status":"","crunchbase_tag":0,"amp_status":"","relegenceEntities":[],"relegenceSubjects":[],"jetpack_publicize_message":"","categories":[449557068,13217,3457],"tags":[],"crunchbase_tag":[],"tc_stories_tax":[],"tc_event":[],"jetpack_featured_media_url":"https://Gpgmail.com/wp-content/uploads/2019/08/facebook-fec-option.png","jetpack_publicize_connections":[],"shortlink":"https://tcrn.ch/2U9xIF7","rapidData":"pt":"","pct":"","featured":false,"subtitle":"","fundingRound":false,"seoTitle":"","seoDescription":"","premiumContent":false,"premiumCutoffPercent":1,"tc_cb_mapping":[],"associatedEvent":null,"event":null,"authors":[2414667],"hideFeaturedImage":false,"_links":"self":["href":"https://Gpgmail.com/wp-json/wp/v2/posts/1874876"],"collection":["href":"https://Gpgmail.com/wp-json/wp/v2/posts"],"about":["href":"https://Gpgmail.com/wp-json/wp/v2/types/post"],"version-history":["count":1,"href":"https://Gpgmail.com/wp-json/wp/v2/posts/1874876/revisions"],"predecessor-version":["id":1874907,"href":"https://Gpgmail.com/wp-json/wp/v2/posts/1874876/revisions/1874907"],"authors":["embeddable":true,"href":"https://Gpgmail.com/wp-json/tc/v1/users/2414667"],"replies":["embeddable":true,"count":0,"href":"https://Gpgmail.com/wp-json/wp/v2/comments?post=1874876&order=asc&tc_hierarchical=flat"],"https://Gpgmail.com/edit":["href":"https://Gpgmail.com/wp-admin/post.php?post=1874876&action=edit"],"author":["embeddable":true,"href":"https://Gpgmail.com/wp-json/tc/v1/users/2414667"],"wp:featuredmedia":["embeddable":true,"href":"https://Gpgmail.com/wp-json/wp/v2/media/1874906"],"wp:attachment":["href":"https://Gpgmail.com/wp-json/wp/v2/media?parent=1874876"],"wp:term":["taxonomy":"category","embeddable":true,"href":"https://Gpgmail.com/wp-json/wp/v2/categories?post=1874876","taxonomy":"post_tag","embeddable":true,"href":"https://Gpgmail.com/wp-json/wp/v2/tags?post=1874876","taxonomy":"_tc_cb_tag_taxonomy","embeddable":true,"href":"https://Gpgmail.com/wp-json/wp/v2/crunchbase_tag?post=1874876","taxonomy":"tc_stories_tax","embeddable":true,"href":"https://Gpgmail.com/wp-json/wp/v2/tc_stories_tax?post=1874876","taxonomy":"tc_event","embeddable":true,"href":"https://Gpgmail.com/wp-json/wp/v2/tc_event?post=1874876"],"curies":["name":"wp","href":"https://api.w.org/rel","templated":true],"_embedded":{"authors":["id":2414667,"name":"Sarah Perez","url":"","description":"","link":"https://Gpgmail.com/author/sarah-perez/","slug":"sarah-perez","avatar_urls":"24":"https://secure.gravatar.com/avatar/5225bb627e112543aa03bf3b2958be3f?s=24&d=identicon&r=g","48":"https://secure.gravatar.com/avatar/5225bb627e112543aa03bf3b2958be3f?s=48&d=identicon&r=g","96":"https://secure.gravatar.com/avatar/5225bb627e112543aa03bf3b2958be3f?s=96&d=identicon&r=g","links":"facebook":"http://www.facebook.com/sarahperez","twitter":"https://twitter.com/sarahintampa","linkedin":"http://www.linkedin.com/in/sarahintampa","crunchbase":"https://www.crunchbase.com/person/sarah-perez","position":"Writer","cbDescription":"

Sarah currently works as a writer for gpgmail, after having previously spent over three years at ReadWriteWeb. Prior to her work as a reporter, Sarah worked in I.T. across a number of industries, including banking, retail and software.

","cbAvatar":"https://crunchbase-production-res.cloudinary.com/image/upload/lwzxxnshgj71bonwbik3","twitter":"sarahintampa","_links":"self":["href":"https://Gpgmail.com/wp-json/tc/v1/users/2414667"],"collection":["href":"https://Gpgmail.com/wp-json/tc/v1/users"]],"author":["id":2414667,"name":"Sarah Perez","url":"","description":"","link":"https://Gpgmail.com/author/sarah-perez/","slug":"sarah-perez","avatar_urls":"24":"https://secure.gravatar.com/avatar/5225bb627e112543aa03bf3b2958be3f?s=24&d=identicon&r=g","48":"https://secure.gravatar.com/avatar/5225bb627e112543aa03bf3b2958be3f?s=48&d=identicon&r=g","96":"https://secure.gravatar.com/avatar/5225bb627e112543aa03bf3b2958be3f?s=96&d=identicon&r=g","links":"facebook":"http://www.facebook.com/sarahperez","twitter":"https://twitter.com/sarahintampa","linkedin":"http://www.linkedin.com/in/sarahintampa","crunchbase":"https://www.crunchbase.com/person/sarah-perez","position":"Writer","cbDescription":"

Sarah currently works as a writer for gpgmail, after having previously spent over three years at ReadWriteWeb. Prior to her work as a reporter, Sarah worked in I.T. across a number of industries, including banking, retail and software.

","cbAvatar":"https://crunchbase-production-res.cloudinary.com/image/upload/lwzxxnshgj71bonwbik3","twitter":"sarahintampa","_links":"self":["href":"https://Gpgmail.com/wp-json/tc/v1/users/2414667"],"collection":["href":"https://Gpgmail.com/wp-json/tc/v1/users"]],"wp:featuredmedia":["id":1874906,"date":"2019-08-28T07:05:17","slug":"facebook-fec-option","type":"attachment","link":"https://Gpgmail.com/2019/08/28/facebook-will-require-political-advertisers-provide-further-credentials-or-have-their-ads-paused/facebook-fec-option/","title":"rendered":"facebook-fec-option","author":2414667,"license":"","authors":[2414667],"caption":"rendered":"

facebook fec option

n","alt_text":"facebook fec option","media_type":"image","mime_type":"image/png","media_details":"width":1920,"height":1070,"file":"2019/08/facebook-fec-option.png","sizes":"thumbnail":"file":"facebook-fec-option.png?resize=150,84","width":150,"height":84,"mime_type":"image/png","source_url":"https://Gpgmail.com/wp-content/uploads/2019/08/facebook-fec-option.png?w=150","medium":"file":"facebook-fec-option.png?resize=300,167","width":300,"height":167,"mime_type":"image/png","source_url":"https://Gpgmail.com/wp-content/uploads/2019/08/facebook-fec-option.png?w=300","medium_large":"file":"facebook-fec-option.png?resize=768,428","width":768,"height":428,"mime_type":"image/png","source_url":"https://Gpgmail.com/wp-content/uploads/2019/08/facebook-fec-option.png?w=1024","large":"file":"facebook-fec-option.png?resize=680,379","width":680,"height":379,"mime_type":"image/png","source_url":"https://Gpgmail.com/wp-content/uploads/2019/08/facebook-fec-option.png?w=680","guest-author-32":"file":"facebook-fec-option.png?resize=32,32","width":32,"height":32,"mime_type":"image/png","source_url":"https://Gpgmail.com/wp-content/uploads/2019/08/facebook-fec-option.png?w=32&h=32&crop=1","guest-author-50":"file":"facebook-fec-option.png?resize=50,50","width":50,"height":50,"mime_type":"image/png","source_url":"https://Gpgmail.com/wp-content/uploads/2019/08/facebook-fec-option.png?w=50&h=50&crop=1","guest-author-64":"file":"facebook-fec-option.png?resize=64,64","width":64,"height":64,"mime_type":"image/png","source_url":"https://Gpgmail.com/wp-content/uploads/2019/08/facebook-fec-option.png?w=64&h=64&crop=1","guest-author-96":"file":"facebook-fec-option.png?resize=96,96","width":96,"height":96,"mime_type":"image/png","source_url":"https://Gpgmail.com/wp-content/uploads/2019/08/facebook-fec-option.png?w=96&h=96&crop=1","guest-author-128":"file":"facebook-fec-option.png?resize=128,128","width":128,"height":128,"mime_type":"image/png","source_url":"https://Gpgmail.com/wp-content/uploads/2019/08/facebook-fec-option.png?w=128&h=128&crop=1","concierge-thumb":"file":"facebook-fec-option.png?resize=50,28","width":50,"height":28,"mime_type":"image/png","source_url":"https://Gpgmail.com/wp-content/uploads/2019/08/facebook-fec-option.png?w=50","full":"file":"facebook-fec-option.png","width":1024,"height":571,"mime_type":"image/png","source_url":"https://Gpgmail.com/wp-content/uploads/2019/08/facebook-fec-option.png","image_meta":"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0","keywords":[],"filesize":237293,"source_url":"https://Gpgmail.com/wp-content/uploads/2019/08/facebook-fec-option.png","_links":"self":["href":"https://Gpgmail.com/wp-json/wp/v2/media/1874906"],"collection":["href":"https://Gpgmail.com/wp-json/wp/v2/media"],"about":["href":"https://Gpgmail.com/wp-json/wp/v2/types/attachment"],"replies":["embeddable":true,"href":"https://Gpgmail.com/wp-json/wp/v2/comments?post=1874906"],"author":["embeddable":true,"href":"https://Gpgmail.com/wp-json/tc/v1/users/2414667"]],"wp:term":[["id":449557068,"link":"https://Gpgmail.com/advertising-tech/","name":"Advertising Tech","slug":"advertising-tech","taxonomy":"category","parent":0,"rapidData":"pt":"","pct":"","submenu_categories":[],"_links":"self":["href":"https://Gpgmail.com/wp-json/wp/v2/categories/449557068"],"collection":["href":"https://Gpgmail.com/wp-json/wp/v2/categories"],"about":["href":"https://Gpgmail.com/wp-json/wp/v2/taxonomies/category"],"wp:post_type":["href":"https://Gpgmail.com/wp-json/wp/v2/posts?categories=449557068","href":"https://Gpgmail.com/wp-json/wp/v2/tc-media-gallery?categories=449557068","href":"https://Gpgmail.com/wp-json/wp/v2/tc_video?categories=449557068"],"curies":["name":"wp","href":"https://api.w.org/rel","templated":true],"id":13217,"link":"https://Gpgmail.com/policy/","name":"Policy","slug":"policy","taxonomy":"category","parent":0,"rapidData":"pt":"","pct":"","submenu_categories":[],"_links":"self":["href":"https://Gpgmail.com/wp-json/wp/v2/categories/13217"],"collection":["href":"https://Gpgmail.com/wp-json/wp/v2/categories"],"about":["href":"https://Gpgmail.com/wp-json/wp/v2/taxonomies/category"],"wp:post_type":["href":"https://Gpgmail.com/wp-json/wp/v2/posts?categories=13217","href":"https://Gpgmail.com/wp-json/wp/v2/tc-media-gallery?categories=13217","href":"https://Gpgmail.com/wp-json/wp/v2/tc_video?categories=13217"],"curies":["name":"wp","href":"https://api.w.org/rel","templated":true],"id":3457,"link":"https://Gpgmail.com/social/","name":"Social","slug":"social","taxonomy":"category","parent":0,"rapidData":"pt":"","pct":"","submenu_categories":[],"_links":"self":["href":"https://Gpgmail.com/wp-json/wp/v2/categories/3457"],"collection":["href":"https://Gpgmail.com/wp-json/wp/v2/categories"],"about":["href":"https://Gpgmail.com/wp-json/wp/v2/taxonomies/category"],"wp:post_type":["href":"https://Gpgmail.com/wp-json/wp/v2/posts?categories=3457","href":"https://Gpgmail.com/wp-json/wp/v2/tc-media-gallery?categories=3457","href":"https://Gpgmail.com/wp-json/wp/v2/tc_video?categories=3457"],"curies":["name":"wp","href":"https://api.w.org/rel","templated":true]],[],[],[],[]]}}],"media":[],"events":[],"battlefieldEvents":[],"battlefieldCompanies":[],"battlefieldPages":[]},"current_posts":[1874876],"request":"/2019/08/28/facebook-will-require-political-advertisers-provide-further-credentials-or-have-their-ads-paused/","siteURI":"https://Gpgmail.com/","totalPages":"0","trending":["id":"1003520","link":"https://Gpgmail.com/tag/facebook-privacy/","name":"Facebook privacyn","type":"tag","id":"2401","link":"https://Gpgmail.com/transportation/","name":"Transportationn","type":"category","id":"449557044","link":"https://Gpgmail.com/enterprise/","name":"Enterprisen","type":"category","id":"576687573","link":"https://Gpgmail.com/tag/def-con-2019/","name":"nDef Con 2019","type":"tag"],"videoPlayerIds":"no-ad-autostart":"56f58bbbe4b01497527036b2","regular":"56df4e9de4b0c9c31d626c18","regular-autostart":"56faf851e4b0d3dcac2e081a","sideview-autostart":"57e2c53fcc52c7730882bbfe","facebookPixelId":"1447508128842484","marketoAccountId":"270-WRY-762","vidibleCompanyId":"564f313b67b6231408bc51ee","recaptchaPublic":"6LeZyjwUAAAAABqkWH_Ct0efGn0B4pGU6ZLUeUvA","googleAnalyticsID":"UA-991406-1","googleAnalyticsDomains":["Gpgmail.com"],"googleMapsAPIKey":"AIzaSyCodzMYMBdZIpxThSQqm79ACyheeRXPPE4","nps_survey_id":"","nps_bucket_percentage":"0","tinypass":"scriptDomain":"https://dashboard.tinypass.com","scriptURL":"https://cdn.tinypass.com/api/tinypass.min.js","apiKey":"Fy7FpgyUxA","apiURL":"https://api.tinypass.com","legacyPages":"extra-crunch-membership":1781464,"got-a-tip":899671,"sponsored":1796357,"unicorn-leaderboard":1208000,"emerging":1208196,"exited":1208194,"apiNonce":"ca63d00e85","userCan":"editPosts":false,"restNonce":null,"initialStore":"events":"eventTypeIDs":[],"eventPostIds":[],"featuredEventIDs":"event_home":[],"featuredPostIDs":,"pastEventIDs":"default":[],"pastFilters":,"pastLoading":false,"upcomingEventIDs":"default":null,"upcomingFilters":,"upcomingLoading":false,"section":"allPosts":[1874876],"contentObject":null,"currentPage":1,"expandedPost":"https://Gpgmail.com/2019/08/28/facebook-will-require-political-advertisers-provide-further-credentials-or-have-their-ads-paused/","expandedPostIds":[1874876],"expandedIsland":"","loading":false,"component":"singlePost","extraCrunchMarketingPageURL":"/subscribe","brandStudioMarketingPageURL":"/brand-studio","unicornLeaderboardSlug":"unicorn-leaderboard","newsletterURL":"http://link.Gpgmail.com/join/134/signup-all-newsletters"}; /* ]]> */



10 minutes mail – Also known by names like : 10minemail, 10minutemail, 10mins email, mail 10 minutes, 10 minute e-mail, 10min mail, 10minute email or 10 minute temporary email. 10 minute email address is a disposable temporary email that self-destructed after a 10 minutes. https://tempemail.co/– is most advanced throwaway email service that helps you avoid spam and stay safe. Try tempemail and you can view content, post comments or download something