Troubles keep mounting for the We Company as Softbank reportedly calls for shelving the IPO – gpgmail


The troubles for We Company and its main business WeWork are mounting as the Financial Times is reporting that the company’s main backer, Softbank, is pushing for the company to put its troubled public offering on hold.

Citing sources familiar with the company and its main investor, the Financial Times said that the cool reception We Company has received from public market investors.

The company needs to raise at least $3 billion in the public offering to trigger a $6 billion in debt financing from the very bankers architecting its IPO. If it fails to cross that $3 billion threshold and not have access to that debt, it would be a significant roadblock to the We Company’s global expansion plans. And those plans are vital to the company’s success, since it’s the growth story that the company is selling to public market investors.

Over the weekend, the Wall Street Journal reported that the company was thinking about reducing the amount it would seek in a public offering below the $20 billion figure that had been previously reported.

The We Company had last raised money at a valuation of over $47 billion and the constant reductions in the company’s value may create a self-fulfilling prophecy that pushes the share price down even further should the company go ahead with a public offering.

The company has even taken steps to roll back some of the more egregious financial arrangements that made investors look at the company askance. It added a woman to its board of directors after much public outcry over the board composition and unwound a nearly $6 million agreement the company had made with its chief executive Adam Neumann over the licensing rights to the brand “We”.

Still, Neumann’s control over the company and the mounting losses of the core business sub-leasing long term commercial rental space to short term tenants have made public investors balky on the We Company’s longterm prospects.


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We Company reportedly mulls slashing its valuation ahead of its initial public offering – gpgmail


The Wall Street Journal is reporting that the company formerly known as WeWork is considering slashing its valuation as it looks to woo public market investors.

The company is reportedly considering a valuation of somewhere in the $20 billion range for its initial public offering, a figure that’s far less than the $47 billion valuation it received when it raised its last round of private funding.

Since filing for its initial public offering earlier this summer, questions have swirled around the viability of The We Company (as it’s now known).

According to the Journal, the company’s chief executive officer and co-founder Adam Neumann flew to Tokyo last week to meet with SoftBank Group — one of the company’s largest investors.

Neumann went to see if SoftBank would make another investment into the company — reportedly coming in as an anchor investor for the public offering and taking a big bite of the $3 billion to $4 billion the company was looking to raise. Neumann also reportedly discussed using SoftBank cash to delay the public offering until 2020.

A few billion here and a few billion there, and soon you’re talking about real money.

SoftBank has already balked at putting more cash into the We Company ahead of the public offering, and it’s not clear whether the company will step in as a white knight now.  

What is clear is that We needs money and its long term viability as a business is contingent on the infusion of massive amounts of cash.

Indeed, the company has a $6 billion line of credit at stake, which would be pulled if the public offering underperforms.

If the company fails to hit the $3 billion mark in its public offering, then the credit line promised from the big banks that are underwriting the public offering goes away.  That would be a pretty devastating turn of events for a company that’s currently racking up losses in the billions of dollars.

All of this comes during a shuffling of deck chairs designed to make the company look somewhat better to institutional investors and the public. Stories like this, however, don’t instill confidence that the We Company can avoid the iceberg that is its own business model.


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Snapchat beats a dead horse – gpgmail


Hey. This is Week-in-Review, where I give a heavy amount of analysis and/or rambling thoughts on one story while scouring the rest of the hundreds of stories that emerged on gpgmail this week to surface my favorites for your reading pleasure.

Last week, I talked about how Netflix might have some rough times ahead as Disney barrels towards it.


The big story

There is plenty to be said about the potential of smart glasses. I write about them at length for gpgmail and I’ve talked to a lot of founders doing cool stuff. That being said, I don’t have any idea what Snap is doing with the introduction of a third-generation of its Spectacles video sunglasses.

The first-gen were a marketing smash hit, their sales proved to be a major failure for the company which bet big and seemingly walked away with a landfill’s worth of the glasses.

Snap’s latest version of Spectacles were announced in Vogue this week, they are much more expensive at $380 and their main feature is that they have two cameras which capture images in light depth which can lead to these cute little 3D boomerangs. One one hand, it’s nice to see the company showing perseverance with a tough market, on the other it’s kind of funny to see them push the same rock up the hill again.

Snap is having an awesome 2019 after a laughably bad 2018, the stock has recovered from record lows and is trading in its IPO price wheelhouse. It seems like they’re ripe for something new and exciting, not beautiful yet iterative.

The $150 Spectacles 2 are still for sale, though they seem quite a bit dated-looking at this point. Spectacles 3 seem to be geared entirely towards women, and I’m sure they made that call after seeing the active users of previous generations, but given the write-down they took on the first-generation, something tells me that Snap’s continued experimentation here is borne out of some stubbornness form Spiegel and the higher-ups who want the Snap brand to live in a high fashion world and want to be at the forefront of an AR industry that seems to have already moved onto different things.

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on Twitter @lucasmtny or email
lucas@Gpgmail.com

On to the rest of the week’s news.

tumblr phone sold

Trends of the week

Here are a few big news items from big companies, with green links to all the sweet, sweet added context:

  • WordPress buys Tumblr for chump change
    Tumblr, a game-changing blogging network that shifted online habits and exited for $1.1 billion just changed hands after Verizon (which owns gpgmail) unloaded the property for a reported $3 million. Read more about this nightmarish deal here.
  • Trump gives American hardware a holiday season pass on tariffs 
    The ongoing trade war with China generally seems to be rough news for American companies deeply intertwined with the manufacturing centers there, but Trump is giving U.S. companies a Christmas reprieve from the tariffs, allowing certain types of hardware to be exempt from the recent rate increases through December. Read more here.
  • Facebook loses one last acquisition co-founder
    This week, the final remnant of Facebook’s major acquisitions left the company. Oculus co-founder Nate Mitchell announced he was leaving. Now, Instagram, WhatsApp and Oculus are all helmed by Facebook leadership and not a single co-founder from the three companies remains onboard. Read more here.

GAFA Gaffes

How did the top tech companies screw up this week? This clearly needs its own section, in order of badness:

  1. Facebook’s turn in audio transcription debacle:
    [Facebook transcribed users’ audio messages without permission]
  2. Google’s hate speech detection algorithms get critiqued:
    [Racial bias observed in hate speech detection algorithm from Google]
  3. Amazon has a little email mishap:
    [Amazon customers say they received emails for other people’s orders]

Adam Neumann (WeWork) at gpgmail Disrupt NY 2017

Extra Crunch

Our premium subscription service had another week of interesting deep dives. My colleague Danny Crichton wrote about the “tech” conundrum that is WeWork and the questions that are still unanswered after the company filed documents this week to go public.

…How is margin changing at its older locations? How is margin changing as it opens up in places like India, with very different costs and revenues? How do those margins change over time as a property matures? WeWork spills serious amounts of ink saying that these numbers do get better … without seemingly being willing to actually offer up the numbers themselves…

Here are some of our other top reads this week for premium subscribers. This week, we published a major deep dive into the world’s next music unicorn and we dug deep into marketplace startups.

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