The Fastest & Easiest Ways To Get To Inbox Zero – Blog – 10 minute

Inbox Zero. Two words which are whispered breathlessly by minimalists and lifehackers, as if it is the Holy Grail. As if all the world’s problems would be solved if somehow you got those 15,000 unread emails in your inbox dealt with and gone.
Referred to as the act of clearing your inbox completely, Inbox Zero has become a bit of an obsession amongst some, and I have to admit to being bitten by the bug myself. There’s something intensely gratifying about clearing all the emails away. The psychology of it lifts a weight from your shoulders, as if you are not held prisoner to your inbox. That you are in charge.

But how do you get to that exalted position of Inbox Zero?
“Is:unread” Is Your Friend
For the purposes of simplicity, I am going to assume you use Gmail as your email provider. But these tips more or less will work with any email platform.
Log into your email and in the search bar, type is:unread

This naturally brings up every unread email which is in your account. Now it is a case of systematically going through and thinning out the wheat from the chaff.

Delete ones which are obviously spam.
Unsubscribe from all newsletters which you don’t read anymore. There will be an unsubscribe link either at the top of the Gmail window or at the bottom of the email.
Make filters to redirect certain emails into their own labels. So anything from a certain organization can go into its own label. If you work for the ACME organization, make a filter and put everything from the ACME organization into a work label. Be sure to tick Skip The Inbox and Apply Filter To Matching Conversations.

Keep going for friends, family, colleagues and so on. As emails from these people start getting redirected into those labels, your inbox will start to thin out.
Start Deleting
Putting emails into labels merely moves them to another area. It doesn’t fix the problem itself. More of an “out of sight, out of mind” scenario which should be avoided.

I would suggest deleting everything unread which is more than a month old. For people with thousands of emails, this might be a bit of a radical move, but think about it. If the email was about something truly important, you would have heard back again from the person more recently. If it was more than a month ago, and the person hasn’t mentioned the subject again, it’s probably safe to nuke that 100-thread conversation about the company barbecue.
Now you only have a month’s left of emails to deal with, which is much more manageable. Simply go to the back of All Mail and start skimming through each one. 
Before you start, go to your Labs section and turn on Auto-Advance. Then when you have deleted or otherwise dealt with an email, instead of going back to the inbox, you will instead be taken to the next email. Much faster.

This will take some time, and obviously you will have new emails coming in after that. But having filters set up will mean that those new emails won’t be clogging up your inbox and there will be some semblance of order going forward.
How To Stop Things From Getting Out Of Control In The Future
Once you have got your email down to Inbox Zero or close to it, you need to keep it there. There are some things you can do to ensure that unread count doesn’t start creeping up again.
Switch Your Newsletters To RSS Or Social Media

If you use RSS, then a great alternative to email newsletters is to run them through a RSS reader instead. One free web app you can use for this is “Kill The Newsletter!”
It randomly generates an email address for you to subscribe to the newsletter, then sets up a connected RSS address to put into your RSS reader. Then when the newsletter goes out, it will appear in your RSS feed instead of your email inbox. It works like a charm.
An alternative is to follow the person or company via their social media profiles. But if they post a high volume of status updates every day, the chances of missing something is high.
Encourage People To Contact You Via Social Media

Ask people to :

Send you a direct message via Twitter.
Send you a message on Facebook Messenger
Send you a message on Instagram Chat or their new standalone chat app, Threads.
Ask work colleagues and freelance clients to approach you on LinkedIn chat.

Encourage People To Instant Message You
As well as social media chat programs, you can also ask people to contact you via Skype, Signal, and WhatsApp.
Use Pocket For Links You Emailed To Yourself
Many people – and I have been guilty of this myself – use email as a dumping ground for links you want to keep for later. This may include interesting online articles or things you want to buy.

Instead of clogging up your inbox, why not use Pocket or Instapaper to collect them for you? I highly recommend Pocket and is one of the few premium services I have paid for.
Keeping Inbox Zero is an ongoing, never-ending effort. Keep the email filters tweaked, be selective in what you subscribe to, and keep marking unwanted email as spam. The moment you stop making the effort is when you will see that unread count creeping up again.

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Final Fantasy VII Remake theme song trailer features cross-dressing Cloud – Blog – 10 minute

In a nutshell: Square Enix on Friday shared a new Final Fantasy VII Remake trailer featuring the game’s theme song, “Hollow.” The nearly four-minute-long spot highlights a particularly interesting scene in Final Fantasy VII where Cloud dresses up as a woman to help save one of his friends.
As The Verge notes, fans have been wondering how Square Enix was going to handle the sequence in the remake and now thanks to the latest trailer, gamers have a pretty good idea of what to expect.
With the enhanced graphics, the segment could really add some new depth to the game as the original was quite blocky seeing as it ran on 90s-era tech.

We also get our first look at Red XIII, a talking lion, as well as a host of others.
The “Hollow” theme song, meanwhile, is composed by Nobuo Uematsu and utilizes vocals from Yosh of Survive Said The Prophet.
Square Enix earlier this month announced that the highly anticipated remake would miss its original March 3, 2020, release date. Now, fans of the franchise will have to wait until April 10 to get their hands on the game. The developer said it needed the extra time to apply a final layer of polish in order to deliver the best possible experience to gamers.

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Microsoft Edge will let you automatically block ‘potentially unwanted app’ downloads – Blog – 10 minute

In context: Nobody likes unwanted programs on their system, even if they aren’t necessarily harmful. Regardless, many websites still try to push users to download this not-technically-dangerous “adware” in addition to (or, in some cases, in place of) the software they were originally looking for. Fortunately, there may be some relief in sight for Microsoft Edge users.
Microsoft is currently developing a feature for its new Chromium-based Edge browser that, when enabled, will automatically block “potentially unwanted apps” and adware. These programs usually take the form of browser toolbars, extensions, or unclosable advertisements, but those are just a few examples.
As of writing, Edge’s anti-adware feature is only available to testers. You’ll need to download a potentially-unstable beta version of the browser to gain access to it.
If the possibility of running into bugs doesn’t scare you, though, feel free to snag Microsoft Edge’s Beta from the Edge Insider website. If you run into any serious problems, be sure to report them over on the Insider forum.

Unlike some of Microsoft’s other beta testing programs, the Edge Insider channels — Beta, Dev, and Canary — are available to everybody. There are no applications to fill out, and you don’t even need to be signed in to your Microsoft account to grab them.
Beta versions of Edge roll out every six weeks, and they usually showcase major, or at least more impactful features and changes. The Dev channel is updated every week, and the Canary channel gets new releases “almost every night.”
We’re not sure when Edge’s new anti-adware feature will roll out to stable versions of the browser, but it probably won’t be long.
Masthead credit: Shutterstock

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The EU is moving ahead with push for a common charging standard after decisive vote – Blog – 10 minute

Recap: The EU is forging ahead with a decisive vote on regulation that will push manufacturers to adopt a common standard for wired and wireless chargers. Earlier this month, news broke that EU regulators were drafting new legislation that would push all mobile device manufacturers towards a single charging standard. Among the reasons invoked is the well-documented problem of electronic waste, which can at least in part be attributed to the multitude of charger types.
This move invited a prompt response from Apple, who was arguably less than pleased about the development. The Cupertino giant argued the decision would inconvenience a lot of consumers and stifle innovation, but today the European Parliament voted 582-40 on the resolution to make it a reality.
In a public statement, the regulators explained that “without hampering innovation, the EU executive should ensure that the legislative framework for a common charger will be scrutinised regularly in order to take into account technical progress.” MEPs reiterate that research and innovation are vital to improve existing technologies and come up with new ones.
Regulators are also urging the European Commission to adopt the new rules by July. By that date, manufacturers will have to follow a series of guidelines that apply to both wired and wireless charging technologies, by ensuring that they all follow a common standard. That includes third parties who make alternative charging solutions, such as Anker and RAVPower.

You’ll no longer be forced to purchase new chargers with every new device, but MEPs noted that all measures taken towards decoupling those purchases “should avoid potentially higher prices for consumers.” The idea here is to reduce waste and make devices less expensive as a result of manufacturers not including a charger in the box.
As for Apple, it has already switched most of its mobile devices to USB-C except for the iPhone, which still uses the proprietary Lightning connector. The company reportedly planned to remove the charging port on the iPhone by 2021 just like it did with the headphone jack, but the new EU directive has probably changed that.
This could be a good idea in the long run, but there are a few studies that show why forcing a single connector standard could be a harmful move at worst and offer limited benefits at best, falling short of the European Commission’s aim to significantly reduce electronic waste and the carbon footprint of manufacturing cables and chargers.

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Iowa drops charges against security pros arrested for courthouse penetration testing – Blog – 10 minute

In context: Security professionals, particularly penetration experts, have a pretty tough job. Government organizations and corporations will hire these individuals to look for physical vulnerabilities and security loopholes in their operations. Much like the disclosure of serious software flaws, the end goal of this process is to improve security overall. To perform this task, security pros often need to think like a savvy criminal, which is easier said than done.
However, in November of last year, two employees working for security company Coalfire might have done their job a little too well. They were hired by Iowa state officials to conduct penetration tests at the Dallas County Courthouse. After they arrived on the scene, they entered the building and intentionally set off the alarm to see how fast law enforcement officers would come — standard practice for security experts.
Things went smoothly at first. Deputy sheriffs pulled up to the courthouse and quickly understood the situation. They reportedly checked the Coalfire employees’ contract papers, and said they were “good to go.” However, once the local sheriff arrived, things took a turn for the worst.
He arrested the workers and charged them with felony burglary, stating that Coalfire’s original client (the Iowa State Court Administration) did not have the legal right to authorize penetration testing at the Dallas County Courthouse.

Fortunately, Dallas County’s prosecuting attorney has decided to drop the charges, effectively wiping the slate clean for the two Coalfire employees involved in the debacle: Gary DeMercurio and Justin Wynn.
“We are pleased that all charges are dropped in the Iowa incident,” Coalfire CEO Tom McAndrew said in a statement. “With positive lessons learned, a new dialogue now begins with a focus on improving best practices and elevating the alignment between security professionals and law enforcement.”
It’s unfortunate that this situation occurred in the first place — innocent security pros shouldn’t be punished for merely doing their job — but we’re glad to see that the matter has been resolved now.

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Intel Core i9-10900K spied in 3DMark database with 5.1GHz boost clock – Blog – 10 minute

Something to look forward to: Intel’s upcoming Core i9-10900K CPU will carry a base clock of 3.7GHz and boost up to 5.1GHz according to recently uncovered results from a 3DMark benchmarking run. The chip could be Intel’s best shot at holding off AMD but will excess heat generation be a concern?
A screenshot of the 3DMark entry was shared earlier today by Twitter user _rogame. The 14nm Comet Lake chip is said to pack 10 physical cores with 20 threads and is rumored to be accompanied by a 20MB cache.
According to Tom’s Hardware, coolers compatible with LGA 115x sockets should work on new LGA 1200 boards as they have the same mounting hole dimensions. That said, you’ll want to make sure your cooler of choice is capable of dissipating the heat that the i9-10900K will generate.

The 3DMark listing unfortunately didn’t have a value for the chip’s TDP but considering it is based on aging architecture, many expect it to run a bit warm.
Also worth mentioning is that earlier rumors suggest the i9-10900K will utilize Intel’s Turbo Boost Max Technology 3.0 and Thermal Velocity Boost features which will reportedly allow the chip to boost up to 5.3GHz.
We should get the full scoop in the coming months as partners are rumored to be announcing Z490 motherboards sometime in May.

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Disney’s animatronic Spider-Man will swing over Disneyland crowds this summer – Blog – 10 minute

Looking back: I still remember my first trip to Disneyland as a child. There were so many Amazing things that made you wonder, “How did they do that?” The animatronics were particularly awe-inspiring for a 7-year-old, but on subsequent visits, they seemed — well, robotic. If early testing is anything to go by, the park’s newest automaton puts the rest to shame.
Disney engineers (aka Imagineers) have developed an animatronic Spider-Man that will be flying over Disney California Adventure Park soon. DisneyParks announced that the mechanical superhero would debut this summer along with the grand opening of Avengers Campus. It will be performing Spectacular acrobatic flips and classic Spider-Man midair poses over the buildings of the new plaza.

The teaser video, captured at a “top-secret location” (above), gives a small taste of what to expect. However, the behind-the-scenes testing video (below) hammers home how Amazing the Spider-Man animatron will be when it swings into action.

After being flung from a cable, the life-sized robot executes picture-perfect Spider-Man poses in midair. Even a seasoned stunt man would have a hard time pulling off such graceful tricks without quite a bit of practice. Imagineers were able to get the endoskeleton perfectly balanced and articulated so that it does not over-rotate or look clumsy. It is a real engineering Marvel.
Even as an adult, walking in and seeing this would bring back the same feelings of awe and wonder I had on my very first trip to the park. Although I will probably not get a chance to go back, I can’t wait to see video of the Spectacular Spider-Man in full costume above the crowds at Avenger Campus.
Found is a TechSpot feature where we share clever, funny or otherwise interesting stuff from around the web.

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Super Bowl adjacent ads: How McDonald’s, Tums and more are getting in on the action- Tempemail – Blog – 10 minute

Super Bowl ads now run up to $5.6m for a 30-second spot. While some brands would love to be a part of the big game, they don’t want to spend the money, that’s where adjacent placement comes in.
Brands can glom on to the Big Game without the huge spend by doing stunts tied to game action, advertising before kickoff, or having an activation tied to the game without mentioning the words Super Bowl (owned by the NFL). Or, they may just do something outrageous during the same time frame.
Here are just a few examples of brands who are not quite in the Super Bowl.
Secret
Secret Deodorant revealed its conversation-starting almost-Super Bowl ad on The Ellen DeGeneres Show. ‘The Secret Kicker’ spot will air during the official Super Bowl Pregame Show and aims to spark a dialogue about the possibility of women playing at football’s highest level – the NFL. Starring US soccer players Carli Lloyd and Crystal Dunn, this ad is the latest from Secret to prominently highlight women’s social issues.

Stella Artois
The beer brand featured Carrie Bradshaw and The Dude last year, but this year Stella has so far only committed to Port de Stella, which it calls “the ultimate destination for world-class food, music, style.”
Popping up around the US throughout 2020, Port de Stella will make its debut in Miami during Super Bowl weekend, inviting locals and Super Bowl goers the chance to taste, touch and experience the best of Europe and the Life Artois ahead of America’s most iconic sporting holiday. Tickets are free at PortdeStella.com.
Freshii
The Freshii #SoupOrBowl is a social activation centred around giving back to local communities. Freshii is hijacking the game by asking folks on Twitter, Facebook, and Instagram to replace their #superbowl hashtag with #SoupOrBowl in the days leading up to Super Bowl Sunday.

Buffalo Wild Wings
Buffalo Wild Wings has promised free wings for America if the game goes to overtime.
Overtime is far from a longshot, with two postseason games having already gone to OT this year. If that trend continues 2 February, everyone in the US will win free wings on February 17 from 4-7pm local time.

Buffalo Wild Wings tweet

Tums
The antacid brand invited Twitter users to share what they find #TUMSworthy by using the blue dot emoji. Tums will be partnering with fans and a cast of influencers to give Twitter users the chance to win $54,000, or one of six trips. It will run two ads just before kickoff.

McDonald’s
McDonald’s is foregoing the game but will be present during the pregame show with an ad that highlights the actual go-to orders of: Kim and Kanye, Millie Bobby Brown, Whoopi Goldberg, reporter Erin Andrews, and other not-so-real personalities, Dracula, the Hamburglar and the Big Bad Wolf.

Superb Owl
Created by Partners + Napier, this internet meme turned activist will support his fellow animals across the sea by donating his time to review Sunday’s best spots – and help raise money for World Wildlife Fund’s Bushfire Emergency. Follow along @SuperbOwl_Saves.

Mint Mobile
The Ryan Reynolds-owned wireless service made a public notice that it was not spending more than $5m for an ad. In a tweet, Reynolds holds up the ad with the text: ‘Everyone’s buying ads so I bought one too. Not on TV. In the
@nytimes. #classy http://mintmobile.com/free.’
The service will give away three months of free service if people sign up during the game.

Ryan Reynolds for Mint Mobile

Chipotle
The fast-food restaurant is eschewing traditional advertising in favor of a high stakes partnership with some of TikTok’s best-known creators to reach sports fans.
The pairing will see the likes of David Dobrik, Brittany Broski and Zach King speak to fans directly throughout the game to inform them of free delivery Sundays for all orders greater than $10 with TikTok Timeout.
Content will air during each commercial break proceeding a timeout with each star bringing their style to the tune of Justin Bieber’s ‘Yummy’.
Follow Tempemail’s Super Bowl coverage here.

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Super Bowl 2020: the ins and outs of the big game’s advertisers- Tempemail – Blog – 10 minute

Despite the rise of online advertising, the Super Bowl is still advertising’s biggest day, with major brands throwing down as much as $5.6m for a 30-second spot. Fox Sports stated that it sold out of its inventory back in November.
Advertisers will no doubt be hoping for a better game than last season’s snoozer, with a close match extending through all four quarters to get the most from their investments. This year’s lineup of brands sees familiar names and a few new ones, including Facebook’s first big game spot.
Take a look through the participants in this year’s show and check back to this link often to see who else is playing the game and who’s punting.
Who’s New?
Hint Water
The unsweetened flavored water brand will air its first-ever Super Bowl commercial during halftime this year.

Walmart
For the first time ever, Walmart will be airing an ad during the Super Bowl. ‘Famous Visitors’ brings 12 “visitors” from popular TV shows and movies – and their creative transportation methods – together for the first time ever as they touch down on Earth to conveniently pick up everything they need curbside at Walmart.

Presidente (Anheuser-Busch)
Anheuser-Busch recently named former baseball star Alex Rodriguez joining as Chairman of Presidente USA, the beer of the Dominican Republic. Now, the brand has made an ad with A-Rod that will air during the big game.

Quibi
Quibi, the entertainment platform created for mobile, will make its commercial debut on America’s biggest stage with a 30-second commercial right after the kickoff of the big game.

Genesis
For the first time in its short history, automaker Genesis plans to throw its hat into the Super Bowl ring. The spot is set to air during the second quarter and will star musician John Legend and model/social phenom Chrissy Teigen as the couple introduces the recently unveiled GV80 sport-utility vehicle.

Facebook
The social media giant is making its Super Bowl debut with a couple of stars who share ‘rock’ in their names – Sylvester ‘Rocky’ Stallone and Chris Rock.
A series of teasers shows Rock doing pushups and firing off a large toy rocket, while other teasers show people playing rock, paper, scissors, rocking in rocking chairs and more rock-related shenanigans.

Hershey/Reese’s
Hershey is using its lesser-known brand, Reese’s Take 5, to debut at the Super Bowl with a message of ‘it’s the best candy bar you’ve never heard of’.

Pop-Tarts
The Kellogg’s brand is set to debut its first 30-second Super Bowl spot near the end of the first half, featuring Jonathan Van Ness having fun talking about Pop-Tarts Pretzel.

Dashlane
Highlighting the tension of when an everyday problem becomes an existential one, the spot from first-time Super Bowl advertiser Dashlane contrasts mythic imagery with a mundane irritation: forgetting your password at the worst possible time.

Sabra Hummus brand Sabra unveiled teasers for its first-ever Super Bowl commercial. The teasers feature an unexpected mix of stars including rapper T-Pain, drag queens Miz Cracker and Kim Chi, and reunited on screen for the first time since their infamous fall-out, Caroline Manzo and Teresa Giudice of the Real Housewives of New Jersey. The teasers set the stage for a 30-second commercial by VaynerMedia which will debut during the Super Bowl, showcasing the versatility and appeal of Sabra hummus.

Saucony
Running brand Saucony will air its first Super Bowl commercial to talk about its first-ever biodegradable shoe.

Who’s Back?
Amazon Alexa
Amazon Alexa returns with Ellen DeGeneres and Portia de Rossi pondering what people did before Alexa was invented.

P&G (Bounty, Mr Clean, Febreze, Olay, Charmin, Head & Shoulders and Old Spice)
For the first time in its history of Super Bowl ads, P&G will bring together seven of its brands in a TV commercial co-created by people across the country starting today by visiting the interactive site WhenWeComeTogether.com.
Visitors will be able to direct the action to select how they want to see Head & Shoulders’ spokesperson Sofia Vergara and her guests come together to tackle an epic Super Bowl party messy surprise. The most popular scenarios chosen among viewers will then be featured in a 60-second ad that will be dynamically created just minutes before it airs during the fourth quarter of Sunday night’s game.

Rocket Mortgage
Rocket Mortgage is airing its third Super Bowl commercial since 2016, this time featuring Aquaman star Jason Momoa, who will be making his television commercial debut in the minute-long spot. Momoa will give viewers a humorous glimpse into how Rocket Mortgage helps Jason feel comfortable being his true self at home.

Google
Google first aired a Super Bowl a decade ago during the 2010 Super Bowl. During this year’s Super Bowl, the search giant will mark that anniversary with a touching story, ‘Loretta’ that tells the story of an older man who uses Google Assistant to remember his wife and love.

Verizon Verizon aims to show how Verizon 5G will change the NFL fan experience, empower those who serve and call on Americans to do their part to give back to their communities. This message will be brought to life when the telecom launches its Super Bowl campaign with two spots called ‘What 5G Will Do’ which will air during the AFC/NFC Championships. The spots show the critical challenges facing first responders and the Verizon 5G tech that will help overcome them. These spots will culminate during the Super Bowl where we will also have an in-game ad.

The First Responder community has been an important Verizon partner for decades, and the brand again worked with Peter Berg and McCann again this year to evolve the brand’s narrative around networks and First Responders.
Pringles The potato chip maker is back, but has shifted its focus from live action to animation by enlisting cult favorite sci-fi duo Rick and Morty to promote the brand with a “humorous, mind-bending animated spot”. Pringles is launching a special edition, collectable Pickle Rick flavor, inspired from the series. “We want to do something completely new for the brand for the 2020 Big Game and are thrilled to be partnering with Adult Swim and Rick and Morty,” said Gareth Maguire, senior director of marketing for Pringles.

TurboTax
TurboTax by Intuit unveiled “All People Are Tax People Remix,” a music video styled film that will air during the NFL Super Bowl LIV. The Super Bowl is a moment in American culture that brings people together to celebrate what unites us – football, family, food and, of course, taxes.

Amazon Prime Video
Inspired by true events, Hunters follows a diverse band of Nazi Hunters in 1977 New York City, led by Al Pacino, who discover that hundreds of escaped Nazis are living in America.

Discover
Discover’s commercials will be running in the fourth quarter. The two 15-second spots, created by The Martin Agency, will run within the same commercial break, and take a playful “No” and “Yes” approach reinforcing two of Discover’s main credit card product benefits – no annual fee and wide merchant acceptance.

Olay
Inspired by the first all-female space walk last year, Olay’s Super Bowl ad stars Lilly Singh and Busy Philipps, who take a trip into space with retired astronaut Nicole Stott. Their space mission is overseen by Mission Controller Taraji P. Henson and shared over the airwaves by Katie Couric.
The ad from Badger & Winters puts this crew of women on the quest to #MakeSpaceForWomen, donating to a worthy cause of getting more girls into STEM programs through Girls Who Code. People can learn more at Olay.com/SuperBowl.

Avocados From Mexico The creamy fruit comes back for its sixth Super Bowl spot in a row with a new commercial done with Energy BBDO. 80s star Molly Ringwald plays a home shopping host for all things avocado, no matter how silly.

Also, Avocados From Mexico announced a new a digital experience called #AvoNetwork to bring AFM’s campaign to life in the digital world. Leading up to the game, the brand will host an interactive digital and social campaign that gifts prizes to consumers through a user experience rooted in AFM’s Super Bowl brand campaign.
Hyundai Hyundai is back with an in-game spot for the 12th time in the past 13 years. It hopes to connect with a 60-second ad that will run in the second quarter of the game. The ad takes a decidedly Boston flair, with wicked accents by comedian Rachel Dratch, Chris Evans, John Krasinski and David ‘Big Papi’ Ortiz.

AB InBev The beverage biggie will air four 60-second spots, one for Bud Light and Bud Light Seltzer, one for Budweiser, one for Michelob Pure Gold and one for Michelob Ultra.
Budweiser Bud has unveiled its Super Bowl spot, ‘Typical American,’ with creative by David Miami and directed by Oscar winner Kathryn Bigelow. It features viral acts of humanity from the internet, juxtaposed with some of the most common labels placed on Americans. The shining stars of the film are the real-life stories of community, ambition and progress that inspire and bring people together.

In addition, Budweiser, announced it will bring the BudX global platform to America for the first time during Super Bowl weekend in Miami. During the weekend, the brand will host over 200 influential ‘Kings of Culture’ from over 20 countries giving them the stage to showcase their talents alongside top global performers Halsey, Black Eyed Peas, Diplo, De La Soul and Channel Tres.
Bud Light / Bud Light Seltzer
Bud Light is combining its 60-second effort with its signature beer brand and new Bud Light Seltzer, airing two spots on social media with Post Malone. The one with the most fan engagement will be chosen to represent the brand in the Super Bowl.

Michelob Ultra
Jimmy Fallon and John Cena are the stars of this year’s Super Bowl ad for the low-calorie beer, reinforcing that fitness can be enjoyed with a cast of sports and entertainment stars.

Michelob Ultra Pure Gold The organic beer’s commercial announces its new ‘6 For 6-Pack’ program which allows consumers to join Michelob Ultra’s mission to help farmers transition to organic. A portion of sales from each purchase of a six-pack of Michelob Ultra Pure Gold will go directly to farmers looking to transition to organic.

Squarespace Website platform Squarespace returns for its sixth Super Bowl with an in-house-created ad, to air between the first and second quarters. The star of the ad is Winona Ryder, who returns to her hometown and namesake of Winona, Minnesota to learn more about the city of Winona and shed a spotlight on small town, USA.

Audi Audi returns for its 11th Super Bowl with an ad by 72andSunny, featuring Maisie Williams singing at the top of her lungs.

Kia
The automaker returns to the game for the 11th year in a row and will use its time to shine a light on youth homelessness. In its ‘Yards Against Homelessness’ campaign, for every yard gained during the game Kia will donate $1,000 to three charity partners dedicated to ending the issue of youth homelessness and transforming the lives of young people in need: Covenant House, Positive Tomorrows and StandUp For Kids. The ad stars Raiders running back Josh Jacobs talking to his younger self.

Planters
After tearing around in a Nut-mobile last year, Mr. Peanut is returning to the Super Bowl. Or is he? In a preview spot. In a Super Bowl pre-game ad the mascot is seen driving in the Nut-mobile with Matt Walsh and Wesley Snipes, when they veer off course and are caught on a cliff. That’s apparently Mr. Peanut’s last moment, as he selflessly plunges to what appears to be his untimely death.

“It’s with heavy hearts that we confirm Mr. Peanut has passed away at 104 years old,” said Samantha Hess, Planters brand manager at Kraft Heinz. “He will be remembered as the legume who always brought people together for nutty adventures and a good time. We encourage fans to tune in to Mr. Peanut’s funeral during the third quarter of the Super Bowl to celebrate his life.” In light of the helicopter crash that took the life of Kobe Bryant and eight others, Planters has stated that it has “paused all campaign activities, including paid media, and will evaluate next steps through a lens of sensitivity to those impacted by this tragedy.”
Frito-Lay (Doritos, Cheetos) Frito-Lay’s Cheetos has revived the 90s energy of MC Hammer for a Super Bowl spot advertising its new popcorn snack. Making an appearance at the game for the first time in 10 years, the brand is putting the the dust that gathers on the fingers of Cheetos eaters center stage.
When spot’s protagonist realizes he can get out of a job for his boss because of his orange digits, he decides to go through life seeing what else he can get out of it. He manages to sidestep helping his neighbors, holding a baby and taking part in a trust fall exercise, all because he “can’t touch this”.
Every time he successfully avoids a chore, MC Hammer shouts out the iconic line.

Frito-Lay has already launched a portfolio-wide campaign, ‘Ready for Crunchtime’ – to remind consumers about the snacking essentials of game-time prep, including a commercial starring NFL legends Michael Irvin, Deion Sanders, Terry Bradshaw and Tony Gonzalez. Also, Doritos announced two remix flavors: Flamin’ Hot Limon and Cool Ranch, and enlisted Sam Elliott and Lil Nas X in teasers for the big game.

Coca-Cola
Coca-Cola is going Hollywood for its Super Bowl spot, nabbing famed director Martin Scorsese and actor/director Jonah Hill to launch Coca-Cola Energy in a big way.
The 60-second spot, ‘Show Up’ features Scorsese and Hill – with a cameo appearance from Grammy-nominated hip-hop artist YBN Cordae – texting back and forth in order to meet each other at a party.

Pepsi
Pepsi has a huge presence with its Pepsi Halftime Show, this year with Jennifer Lopez and Shakira. The brand also rolled out a newly-designed can for Pepsi Zero Sugar with a matte black finish and a distinctive black tab, and to celebrate this, during Super Bowl LIV, Pepsi will give everyone in the US free Pepsi Zero Sugar if the game ends in zero. In addition, the brand is awarding the Pepsi NFL Rookie of the Year winner and the trophy is getting a black matte makeover.
To promote the new black matte look, the brand will feature a 30-second commercial starring the iconic Missy Elliott and two-time Grammy Award winning breakout artist H.E.R. doing their version of Paint it Black. The ad will promote Pepsi Zero Sugar.

Pepsi has also announced that Lizzo and Harry Styles will headline the Pepsi Zero Sugar Super Bowl party on Friday 31 January at Meridian Island in Miami.
MTN Dew
MTN Dew is taking a page from the Shining for its Super Bowl ad. After a typewriter teaser that gave an obvious nod to the movie, the current spot finds Bryan Cranston recreating Jack Nicholson’s axe-wielding role while he tries to tempt Tracee Ellis Ross with MTN Dew Zero Sugar.

New York Life
New York Life, a mutual life insurer, revealed the 60-second advertising creative to air during the Super Bowl. The film, titled Agápē, launches New York Life’s new “Love Takes Action” campaign, a celebration of the company’s first 175 years. The creative will run between the game’s first and second quarters.

SodaStream
SodaStream is returning to the Super Bowl for the first time in six years with a 30-second ad airing right before the half time show featuring science guy Bill Nye and a trip to Mars to retrieve water.

Heinz
The food and condiment brand looks to do a portfolio feature in the game.
Snickers
The candy bar celebrates the 10th anniversary of its irreverent ‘You’re Not You When You’re Hungry’ campaign.
The longform, created by BBDO New York and AMV BBDO, feature people dropping a giant Snickers into a huge hole in the ground to fix the world’s problems.

WeatherTech
The maker of floor mats and other auto interior products is back for its seventh Super Bowl, this time highlighting pets, as it also makes home and pet care products.
Featured in the ad is Scout, a ‘lucky dog’ who was treated at the University of Wisconsin Madison School of Veterinary Medicine. The spot encourages people to donate to the life-saving efforts by the school.

Porsche
Starring the all new Taycan, ‘The Heist’ is the first Porsche Super Bowl commercial since 1997. It takes viewers on a heart-pounding chase with an all-star cast of cars from the Porsche Museum in Stuttgart, Germany.

Toyota
Toyota’s Highlander SUV will be featured in a 60-second spot.
General Motors (GMC)
GM is bringing back the Hummer name, albeit to the GMC Hummer EV, an electric pickup truck. It will be promoted by LeBron James and will feature an ad during the Super Bowl.

Donald Trump & Michael Bloomberg
The two presidential candidates will air political ads during the game. Fox has said that it will isolate the two ads so they don’t appear with other commercials.
Regional Coverage
Saint Archer/MillerCoors
Molson Coors is debuting its ad for Saint Archer Gold, a new premium light beer that is betting big on taste. This is the largest investment that Molson Coors has made for an ad during the big game since 2009.
The 30-second spot, ‘Patience’, will air in 70+ markets across the country. The spot features Paul Rodriguez, professional skateboarder and Saint Archer Brewing Company co-founder, skateboarding through San Diego, the birthplace of Saint Archer, to the iconic whistling tune of Patience by Guns and Roses.

Zenni Optical
Zenni is highlighting its ’20/20 vision’ for the coming year with its first ever in-game ad. With San Francisco 49ers All-Pro tight end George Kittle starring in the game and his first commercial for the brand, Zenni will be doing ads across the country in “vision-centric” media markets.

Indiana Farm Bureau Insurance
The insurance company has launched its ninth annual Super Bowl campaign, running in local markets.

Follow all Tempemail’s Super Bowl coverage here.

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Elon Musk drops his first EDM song on SoundCloud – Blog – 10 minute

In brief: When you are involved in as many endeavors as someone like Elon Musk, it’s good to have a hobby or some other sort of distraction to help keep you sane. For Musk, one of those hobbies is apparently music production.
The serial entrepreneur on Friday dropped a music track on SoundCloud titled, “Don’t Doubt ur Vibe.” The accompanying artwork depicts what appears to be a Tesla Cybertruck floating past Mars, no doubt paying homage to the Tesla Roadster that accomplished this very feat back in late 2018.

I’m not sure what that arcade-style button in the center represents, however. Any ideas?
Musk, as you may know, is dating musician Grimes which could explain his interest in music creation. It’s also plausible that she produced the song, hence why it has all the trappings of a professional EDM track.
Musk even shared a couple of photos of him at the mixers although it is unclear if he is actually doing anything more than posing. Also, what are those N64 controllers for? Is there a retro gaming fan in the house or are they somehow involved in the creation of music?

Let us know your thoughts in the comments section below, and whether or not you think the track is at all decent.
Found is a TechSpot feature where we share clever, funny or otherwise interesting stuff from around the web.

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