80+ Free MailChimp Templates to Kick-Start Your Email Marketing


MailChimp is one of the most popular email marketing platforms used by big and small brands. It also gives you the opportunity to make your first steps in email marketing for free. However, when it comes to a diversity of MailChimp templates offered by the platform, you may not always find exactly what you need.

Luckily, we’ve gathered for you a collection of free MailChimp templates. All of these MailChimp templates can easily be loaded into MailChimp’s editor and edited with your own content and photos. Scroll down to check out these templates and grab them for free.

*Visit the download page for the full preview.

A fully free HTML email template compatible with MailChimp and CampaignMonitor. Perfect for business related email newsletters, this template can be easily edited in MailChimp’s editor.

→ Download from Classy – Free HTML Email Template

 

corporate-free-html-email-template

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A dark-themed corporate HTML email MailChimp template great for corporate and business email newsletters. This template is very easy to edit in MailChimp’s editor and fully free to download.

→ Download from Bussy – Free HTML Email Template

 

business-free-html-email-template

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A classy and clean MailChimp template perfect for various email newsletters, especially business related. Simply download this template for free and edit it quickly with MailChimp’s editor.

→ Download from Corporate – Free HTML Email Template

 

real-estate-free-email-newsletter-template

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A modern and clean real estate HTML email template ready for MailChimp and CampaignMonitor. This classy design will easily impress your recipients and help you show the latest real estate offers in an attractive way.

→ Download from Surreal Estate – Free HTML Email Template

 

real-estate-free-html-email-template

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An attractive free HTML email template prepared for import MailChimp and CampaignMonitor. A modern design made specifically to help you show your real estate offers in the best possible way.

→ Download from MailBakery Delta – Free HTML Email Template

 

mailbakery-zeta-email-newsletter-template

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A classy MailChimp ready HTML email template which is great for presenting your business to your email list. The template includes a timeline, testimonials and more useful sections, all easily editable in MailChimp’s editor.

→ Download from MailBakery Zeta – Free HTML Email Template

email template by Pixelbuddha

A MailChimp template, great for your next email newsletter. This template is designed by PSD2HTML and is also compatible with Campaign Monitor and Stamp Ready. Very easy to edit. All you need to get this MailChimp template for free is enter your email address.

→ Download from Valentine’s Day Email Template

 

MailNinja Summer Responsive Email Template

An HTML email template that renders perfectly on all major email clients including MailChimp. Designed by MailNinja, this email template is very attractive and will certainly nail the recipients’ attention. In order to download this free email template, you have to subscribe for EmailonAcid with your name and email address.

→ Download from MailNinja “Summer” Responsive Email Template

 

Seashells email newsletter template

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A free responsive template for email newsletters that includes versions for MailChimp and CampaignMonitor. A functional design that can easily be adapted for different campaigns and email newsletters. To grab it for free, you need to subscribe for EmailonAcid.

→ Download from Seashells v2.0 Free Responsive Email Template

 

free-html-email-newsletter-education

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A MailChimp ready template suitable for email newsletters in the education field. This email template is classy but still with pops of cheerful colors. Grab it for free and edit it easily in MailChimp’s editor.

→ Download from MailBakery Gamma – Free HTML Email Template

 

technology-html-email-template-free-download

*Visit the download page for the full preview.

A MailChimp ready template suitable for email newsletters in the education field. This email template is classy with pops of cheerful colors. Grab it for free and edit it easily in MailChimp’s editor.

→ Download from Bussy – Free HTML Email Template

 

MailChimp templates by 99designs 3

A bundle of free MailChimp templates provided by 99designs. The collection includes 3 email themes, each including 3 types of templates, each available in 5 different color schemes. The 3 types of templates are an email newsletter, a promotional email, and an email notification. The email templates are compatible with all major email clients, and they can easily be integrated in MailChimp.

→ Download from 45 free responsive email templates from professional designers

 

10 Email Newsletter Templates

A collection of 10 email newsletter templates compatible with MailChimp and other email marketing platforms. These email newsletter templates are designed with high attention to detail. They are a part of a bundle of 300 email templates which are available for purchase.

→ Download from 10 Free email templates

 

Kreative newsletter-template

A functional and modern responsive HTML email template compatible with MailChimp and CampaignMonitor. This email template is perfect for different kinds of businesses and very easy to edit with your own content.

→ Download from Kreative – FREE Email Newsletter Template

 

free-email-newsletter-template-MailBakery-Alpha1

*Visit the download page for the full preview.

An email newsletter template suitable for different email campaigns and fully compatible with MailChimp and CampaignMonitor. This email template can be easily edited with your content in MailChimp’s editor.

→ Download from MailBakery Alpha – Free HTML Email Template

 

mailbakery-pi-free-html-email-template

*Visit the download page for the full preview.

An email newsletter template which conveys the feeling of a real newsletter. This attractive design can be easily adapted to different email campaigns. Free to download and compatible with MailChimp’s editor.

→ Download from MailBakery Pi – Free HTML Email Template

 

bright-yellow-html-email-template-free

*Visit the download page for the full preview.

A cheerful bright yellow design of an HTML email newsletter template that can be downloaded absolutely for free. This modern template is made fully compatible with email marketing platforms like MailChimp and CampaignMonitor.

→ Download from MailBakery Iota – Free HTML Email Template

 

mailbakery-theta-free-email-html-template

*Visit the download page for the full preview.

An eye-catchy fully free HTML email newsletter template completely compatible with the most common email marketing service providers MailChimp and CampaignMonitor.

→ Download from MailBakery Theta – Free HTML Email Template

 

minimalist-style-free-html-email-newsletter-template

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A clean and artistic MailChimp template designed in a tasteful minimalist style. This email template is fully compatible MailChimp’s template editor and is available for free download.

→ Download from MailBakery Lambda – Free HTML Email Template

 

Pook-free-newsletter-template-by-Litmus

A free newsletter template provided by Litmus that will help you present your newest articles in a clean and modern way. Includes MailChimp and CampaignMonitor versions.

→ Download from Pook: Newsletter

 

Beretun-free-newsletter-template1

A functional and free abandoned cart email template provided by Litmus that will help you remind your recipients about products they forgot in their cart. Comes with versions for MailChimp and CampaignMonitor versions.

→ Download from Beretun: Shopping Cart

 

shoparound-free-ecommerce-email-template

*Visit the download page for the full preview.

A very modern and free eCommerce template ready-made for MailChimp and CampaignMonitor. Surprise your recipients with an attractive email design to present your new products and boost your sales.

→ Download from Shop Around – Free HTML Email Template

 

free-ecommerce-email-template

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A clean and functional eCommerce template fully compatible with email marketing platforms like MailChimp and CampaignMonitor. Free to download and suitable for different products.

→ Download from ShopSession – Free HTML Email Template

 

shopilicious-html-free-email-template-ecommerce

*Visit the download page for the full preview.

A very eye-pleasing design of an eCommerce email template that can be downloaded for free and edited in MailChimp’s editor. Great for presenting different kinds of products.

→ Download from Shopilicious – Free HTML Email Template

 

free-ecommerce-html-email-template

*Visit the download page for the full preview.

A very classy email template designed in golden and black. This free eCommerce email HTML template is fully compatible with MailChimp and CampaignMonitor and suitable for different kinds of products.

→ Download from Be Shoppy – Free HTML Email Template

 

abandoned cart email template

A clean email design of an abandoned cart email template that has MailChimp and CampaignMonitor versions. Suitable for a wide variety of brands and products.

→ Download from Email Monks: Abandoned Cart 2

 

abandoned cart email template

An abandoned cart email template compatible with MailChimp and CampaignMonitor. Bringing the focus on one product only and its reviews, this template will help you return your recipients to the cart.

→ Download from Email Monks: Abandoned Cart 1

 

ecommerce-email-template-free-download

*Visit the download page for the full preview.

A free to download email template perfect for presenting your services and educational courses to your email list. Fully compatible with MailChimp and CampaignMonitor and very easy to edit.

→ Download from E-nthusiastic – Free HTML Email Template

 

omricron-free-html-email-template

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A multi-purpose MailChimp email template that is completely free to download. Just import it into MailChimp editor and put your content to impress your recipients.

→ Download from MailBakery Omicron – Free HTML Email Template

 

That’s it!

We hope we’ve been helpful with this collection of free MailChimp templates. Have some more MailChimp templates that you want to provide for free? Awesome, we’d love to see them in the comments below.

10 Brilliant Ideas for Personalized Email Marketing


Personalized email marketing refers to any form of alteration of the email copy or design tailored specifically to meet one or more characteristics of the recipient. Personalized email marketing is not always easy to achieve and requires a bit more effort than simply sending a generic email to your whole list of subscribers. However, personalized email marketing in most cases leads to higher conversion rates, which is practically the goal of every marketer, isn’t it?

Increased chances of conversion are certainly worth all the extra efforts. If you are lacking ideas of how to personalize the emails you are sending, well, we have good news for you. In today’s post, we’ve gathered some brilliant ideas for personalized email marketing that worked for other brands and maybe you should give them a shot, too. Let’s begin!

 

1. Name

Using the recipient’s name is probably the first thing to come to mind when someone thinks of personalized email marketing.

“Hello, Mike” undeniably sounds more personalized than “Hey there” but how exactly to use the name is an issue bringing a few more questions to the table. Should you use it in your email subject line or in the copy perhaps? Should you use the recipient’s first name or should you call them by their last name? Experimenting with A/B testing will surely give you the answers.

2. Conversational tone and utterance

Usually, the level of formality of your brand determines the conversational tone when sending emails to leads and clients. However, different generations often speak “different” languages, as well as people of different professional ranks would require you to adjust the level of formality of your utterance.

3. Gender

Personalizing emails by gender is exceptionally useful when you are selling men’s and women’s products, such as clothing and cosmetics. Instead of creating one email campaign that would cover both men’s and women’s products, segment your subscribers’ list by gender and create two different campaigns – one that’s targetting women and therefore offering women’s products, and the other – targetting men and offering men’s products.

4. Location and time

Depending on your business, you can segment your audience based on location, as well. This is a great way to advertise local shops, events or contests happening nearby, etc.

In regards to timing, have in mind that if you are sending internationally, it’s better to adjust to the recipient’s time zone. Depending on the ESP you are using, you may even be able to let the ESP choose the best time at which the recipients are most likely to open the email.

5. Account creation date

When you have the account creation date for each subscriber, it’s easy to craft a happy birthday email that will automatically get triggered when this day comes. Such practice provides an extremely personalized experience for the recipient.

6. Frequency of purchase

Based on how the customers behave on your website, you can create a few different customer personas to whom to send personalized email offers. For example, based on the frequency of purchase your subscribers could fall into 3 different groups:

  • subscribers who have never purchased from you – strive to send enticing offers which prompt these users to make their first order;
  • subscribers who haven’t purchased from you in a while – send reactivation campaigns;
  • regular customers – customer appreciation and loyalty programs.

7. Spending habits

Of course, you can segment your database of subscribers based on different behavior, e.g. the average amount they spend in one order. Such information can help you craft and send personalized email marketing offers to people who are willing to spend this kind of money. Here is an example of segmentation based on spending habits:

  • people who spend less than $50
  • people who spend between $50 and $250
  • people who spend over $250

Personalized Email Marketing Spending Habits

8. Personalized product recommendations

Be it upselling or cross-selling, recommendations based on previously purchased products, products saved as favorites, search history or browsing history on website, sending personalized email marketing offers including products people actually care about is quite promising. Not only do the chances of conversion increase, but the value of the order has also pretty high chances of increase, too.

9. Send the email from a real person

If the customers have ever interacted with someone on your team, sending emails on behalf of this person can really help you convey the feeling of one-to-one communication, especially if you also use the recipient’s name in the beginning of the email.

10. Personalize the landing page

Personalized email marketing undoubtedly requires personalized experience beyond the email. Don’t let your efforts for personalization go in vain once the person clicks through. Personalized landing pages are a must. They work like a natural sequence of your email. Think in terms of design- and copy-consistency.

 

How to get more ideas for personalized email marketing?

Easy. The more information you gather about your subscribers, the easier it will be for you to personalize your email marketing.

Asking the right questions right from the beginning will ensure you a database full of useful information. For example, if you are a retailer, you can ask if the subscriber is male or female when they subscribe. The same goes for gathering other demographical data or customer interests that will help you segment your list of subscribers later.

Don’t underestimate the power of behavior-triggered emails. Cart abandonment, inactivity for a given period of time, adding products to favorites – these actions and more can all be triggers for personalized email marketing campaigns based on the specific behavior of your prospects and clients.

 

To sum up,

There are indeed many ways to personalize your emails. The key is asking the right question to gather the right information, so you can send the right content to the right users. We believe these ideas will help you achieve more personalized email marketing. If you’d like to share your thoughts, feel free to do so in the comments below.