Email Design Trends 2019: Top New Looks for Your Templates

Email design trends 2019 are already taking over the people’s inboxes! Keep reading to learn what’s modern in the world of email design.

Email design trends are a part of graphic design trends and as such, they are inevitably following the tendencies established by the leading graphic designers. However, when it comes to email design, there are certain restrictions and rules that designers need to follow in order to make templates functional and attractive.

In today’s post, we’ll make an overview of the modern email design looks that will be seeing in 2019. Let’s begin!

1. Full-width images

Email design trends 2019 will be marked with big full-width images and they will not be reserved for the hero area only. In 2019, designers will use full-width images for the email body to stimulate the visual senses of the recipients better.

Often accompanied by just a tagline and a button, high-quality big images do half the speaking to convince the user to convert.

2. Hero images

Speaking of big images, using high-quality hero images in email design will stay the norm in 2019. Whether full width or with a border, start off the email design with one primary image to effectively catch the attention of the recipient.

This design technique is one of the time-tested techniques in email design which brings results. Hero images in email is a design trend that boosts conversions and it will certainly make it into email design trends 2019.

email design trends 2019 hero images

3. Open compositions

Big-sized images are a perfect prerequisite to create open composition email designs. This means the design doesn’t have a border. It seems to go beyond to what the viewer sees.

Such an effect is achieved by showing just a part of the advertised product or the design elements, while the rest is left somewhere out of the composition.

email design trends 2019 open composition

4. Realistic 3D images

3D has been quite trendy for several years in the world of graphic design, so it is not a surprise that it has made it into the email design, as well. 3D images that look so realistic that you feel you can simply reach out to grab them will be among email design trends 2019.

email design trends 2019 realistic 3d images

5. 3D Depth

An overall feeling of depth conveyed from the email design is among the email design trends 2019.

Such an effect can be achieved by using different techniques like cut-out illustrations (the example given below) that display flat layers positioned on different depth levels. Playing with volumes, shadows, and perspectives and more techniques will help you achieve amazing 3D looks for your email designs in 2019.

email design trends 2019 3d depth

6. Symmetry

Although asymmetry might come as a breath of fresh air for your email marketing at times, symmetric email designs will prevail in 2019. Symmetry is not about presenting a design whose left side mirrors the right one but it’s about achieving a nice balance between the two vertical parts of the design.

Imagine that you draw a vertical line right in the middle of your design, thus making the design divided into two vertical equal parts. To achieve a good symmetry, the weight of the content should be equally distributed between the left and right side.

email design trends 2019 symmetry

7. Grid

Neat and tidy email templates leave out all distractions and focus on the content better. And is there a tidier way to present your content than to put it in a grid?

Along with symmetry, showcasing your products and photos in a grid will be trendy for email design in 2019. This trend will allow you to put an accent on the visual content and minimize the text. Don’t forget to include alt tags for all images in case they don’t display in the recipient’s inbox.

email design trends 2019 grid

8. GIF animations

Using GIFs in email will be one of email design trends 2019. The motion that the GIF animations create is one of the most engaging techniques for the modern user whose attention span shrinks more and more with each passing year.

You can take the example below and use GIF to show multiple products. You can animate the text, the background, and pretty much, every element. Just make sure that the first frame of your GIF is meaningful in case the image doesn’t animate.

email design trends 2019 GIF animations

9. Big typography

When it comes to typography in email design trends 2019, the motto is: the bigger, the better. This trend has emerged in the quest of marketers to find new ways that nail the viewer’s attention and provoke their curiosity. By making the heading this big, you are literally making the viewer read your message… and it better be good.

To make sure that you’ve achieved this effect, step back and look at the design from a distance. Тhe heading should still be the element that “pops” the most in your design.

email design trends 2019 big typography

10. Creative typography

Besides becoming big and screaming for attention, the typography in email design trend 2019 will become more and more creative in order to impress the recipient.

If you are using a custom font, make sure to provide a web-safe fallback font. If you are using a static image, make sure to provide an alt text for the image.

email design trends 2019 creative typography

11. Outline design elements

Outline typography, outline buttons, outline icons… All outline design elements will be trendy in 2019, often in combination with other trends. Big outline typography in 2019 will be interacting with other objects in the design, giving an overall feeling of a realistic three-dimensional composition.

email design trends 2019 outline design elements

12. Metallic elements

Golden, silver, and iridescent metallic elements will be a hit in email design 2019. We will see them in the form of typography, buttons, decoration elements, and even backgrounds. Metallic elements have been really trendy for graphic design and package design, and now they are definitely conquering the email design, as well.

email design trends 2019 metallic elements

13. Illustrations

High-quality illustrations have always been among the must-have designer assets. They are perfect for conveying concepts and emotions. And sometimes, they are even better (and way more affordable) than photos in doing so.

In 2019, we will keep seeing flat illustrations in email design, as they are amazing in conveying a concept without distracting the viewer with too much detail.

email design trends 2019 flat illustrations

Isometric illustrations are another trendy style for email design, combining the simplicity of flat enriched with the perspective of the 3D style.

email design trends 2019 isometric illustrations

14. Illustrations & realism combo

Experimenting with illustrations and realistic product images will make even a boring design unique and appealing. Here is an example of an email newsletter design that combines a pastel illustration in the hero image with realistic photo images.

email design trends 2019 pastel illustrations

15. Illustrated icons & bullet points

Using illustrations for your bullet points makes the email design unique and the key messages even stronger. Supported by a visual content, the key points of the content become more understandable by the viewer.

Using illustrated icons is not simply a trend for email design 2019 but a recommendation that will make your message easy to understand, and thus, help you reach more people.

email design trends 2019 illustrations for icons

16. Gradients

Love ’em or hate ’em, colorful gradients are on the top of the graphic design charts right now. For 2019 this means one thing: they will most certainly be one of the email design trends 2019.

Colorful gradients are eye-catchy, dreamy, and beautiful. Moreover, they bring a futuristic vibe to the design making the overall look modern and impressive. In 2019, we will keep seeing bright colorful gradients, experimenting with the color palettes and pleasing the viewer’s senses.

email design trends 2019 gradients

To wrap it up,

An exciting year awaits in terms of email design trends 2019. The visual content will prevail in the form of full-width photos, high-quality illustrations, and realistic images interacting with the rest of the email design. If you want to share your thoughts and comments on email design trends 2019, you are welcome to do so in the comment section below.

7 Internal Newsletter Rules for Seamless Company Communication

Have you been sending internal newsletters across your company? If not, now may be the perfect time to start. And if you have, now may be the perfect time to check if your internal newsletter has these 7 qualities which are super important for your seamless company communication.

Keeping employees informed of what’s happening in the company and in the industry makes them feel valued. Automatically, this makes them feel happier in the workplace. In result, employees become more productive and motivated.

Without wasting any more time, let’s see which are the 7 essential qualities any internal newsletter must have.


1. Informative: Focus on quality information.

First things first. If you don’t have anything to say, just skip sending an internal newsletter this time.

Internal newsletters should be filled with important and valuable information. This way, employers form a habit of opening and reading all of these emails, simply because they know they will find interesting and useful information regarding your company, business or even the employees themselves.

Leave the chit-chat behind and focus on quality information. What would that be? Here are a few directions.

  • the launch of new products, services, and/or brands;
  • advancements and updates on developing new products;
  • industry news and/or essential news about competitors;
  • courses opportunities, seminar announcements, training programs, etc.;
  • updates or changes of employee benefits;
  • team-buildings and off-work activities;
  • changes in the organizational structure of the company, rebranding, merging, etc;
  • milestone announcements and company celebrations;
  • company reward systems encouraging high employee performance;
  • open job possitions;
  • and many more!


2. Scannable: Let employees sift out information.

Sometimes, an internal newsletter may turn out a bit longer for the most recipients to read through. Just think of it as a regular newsletter which you usually send to your email marketing subscribers but instead, you send this one to your employees.

Just like other recipients, your employees would want to sift out information and read only those pieces which are interesting and valuable to them. For this purpose,

  • use bullet-points,
  • use numbering,
  • bold keywords and key phrases in the text,
  • use headings.


3. Relevant: Include valuable info for everyone.

We all must agree that not all information would be relevant to all your employees. For example, an important message from the company’s CEO or a change in the company’s organization would be of interest to all employees. However, news regarding organizational changes in just one company department wouldn’t raise the interest of people working in other company departments.

Having this in mind, try to include information with a company-wide relevance in each of your internal newsletters. This way, your employers will know that when they open the letter, they will learn something useful regarding their jobs or the company. Still, keep these emails scannable, so readers can easily go through the content and read only those pieces which are relevant to them.

Employee newsletter template example


4. Truthful: Always be honest.

Lying or amending the truth won’t do you any good. If your company is experiencing struggles or you have big challenges ahead of your brands, simply be honest about it. Your employees will learn it anyway. It’s important to be open about problems and solutions you are pursuing, and why ask your employees about their opinion? You might be surprised by the suggestions you receive.

Since most company secrets can easily leak once shared with your employees, do not share anything that you wouldn’t want to be known publicly.


5. Concise: Nobody has time for novels.

Even if you are sending your internal newsletters monthly or once every two-three months, don’t flood your employees with information. We get it, it might be tempting to share all those good stories, news and campaigns happening to your company and brands but long internal newsletters might be a bit overwhelming to your employees.

If you don’t want to risk losing the attention of your recipients, why not maintain a company blog where you can share all company stories and news? In the internal newsletter, you can just summarize each story in a sentence or two and provide a link to the whole story for employees who want to read it.

Internal Newsletter template example


6. Punctual: Because time really matters.

Timing is important. If you set a schedule, for example, to send an internal newsletter every first working day of the month, your employees will expect it. It would be extremely important for you to be punctual once you have established a schedule.

If you cannot sustain a monthly internal newsletter, it’s okay. An irregular schedule is also an option as long as your recipients are informed. Such a schedule is especially useful for smaller businesses which can send internal newsletters only when they have essential information to share with their teams.


7. Human: In the end, we are all human.

Make it sound like you are having a normal conversation with your employees. Don’t use too formal or informal writing manner. Simply set a friendly tone while avoiding jargons and slangs.



Sending regular internal newsletters to your employees is certainly beneficial to your business and even more beneficial to the happiness of your employees. If you’d like to add your suggestions and comments on the subject, we’d be eager to see what you have on your mind.

Want to check out 15 Awesome Customer Appreciation Email Marketing Campaigns?

19 Email Marketing Mistakes To Avoid Making in 2019

Email marketing is a powerful marketing tool but only if you are doing it right. Unfortunately, many brands these days make email marketing mistakes which cost them opens and conversions. It isn’t rare that for some brands things have been going well until at some point some they report a rise of the unsubscriptions.

Well, even if you thought you’ve figured out the email marketing game, circumstances are changing. At some point, you may not realize that you have started making email marketing mistakes, whether small or big. Today, we’ve prepared a list of 19 common email marketing mistakes that may negatively impact your opens and conversions. Let’s begin.

1. Not abiding by the GDPR regulation

As of May 2018, all companies operating in the EU as well as companies outside the EU which operate on the EU market, have to abide by a set of rules regarding collecting, storing and using data and personal information of users and clients. Find more information about GDPR.

2. Skipping the proper preparation

The proper preparation for what awaits you and your future email audience is the essential first step that you have to take. First things first, ask yourself a few vital questions before moving on.

  • Can you really benefit from email marketing?
  • How exactly will you engage your email list?
  • What type of content can you create?
  • How often?

Making a plan and deciding on the details of your email marketing strategy will help you clear up your vision, create focused content, and ultimately, reach your goals.

3. Not setting the right expectations

Then, you need to prepare your email recipients for what to expect from you. This means they need to know, when subscribing, how often you will they receive emails from you and what type of content it is going to be. Here is an example by Moz Blog.

4. Not setting goals for each campaign

Sure, you must have one general goal that you want to achieve via email marketing. But! With each email newsletter or email campaign you create, you must set a specific goal for this email campaign. What would you want your recipients to learn? What do you want them to do afterwards? Setting a specific goal for each specific campaign will boost your success significantly.

5. Skipping the email list segmentation

Sending a general email campaign to your whole email list can sometimes be justified but doing it every time may lower your open and conversion rates. This is because people in your email list are different and they would love to have more personalized experience with your brand.

How to achieve that? Well, the first step is segmenting. Now, you can segment your email list by gender, interest, purchase patterns, stages of the sales cycle, etc. Learn more about Email List Segmentation Best Practices

6. Not sending relevant content

After you’ve segmented your email list, don’t keep sending one general email newsletter to all. Send relevant content to the different groups of people you’ve created. For example, if you are selling clothes, create one campaign for men’s clothes to send to the male subscribers, and one for the women’s clothes to send to the female subscribers. The examples are many but the idea is: You email becomes more relevant and personalized. As a result, the conversion rate will grow.

Here is an example for sending relevant content by Shinola, a brand for men’s and women’s accessories. In this campaign, they promoted men’s new accessories which they sent to their male subscribers.


7. Annoying your recipients with too many emails

Even if the person is interested in receiving content from you, flooding them with emails is absolutely a no-go. From our experience, some brands send an email each day, and others send even more frequently. In such cases, you will most likely receive an unsubscribe rather than a click.

8. Writing poor subject lines

The subject line is a major factor when it comes to generating high open rates. Depending on how you’ve written the subject line, it will either catch the recipient’s attention or be completely ignored. Of course, you don’t want the latter to happen.

Unfortunately, there isn’t a recipe that works for every brand. But there are a few rules that you can and should follow.

  • Don’t mislead the viewer. This means all you say in the subject line should be true.
  • Don’t say it all. Just provoke the curiosity of the recipient, so they are motivated to click and see your message.
  • Put your keywords in the beginning. Since a lot of recipients will read their email on mobile devices, have in mind that the subject lines will be cropped.

9. Neglecting the preheader text

The preheader text is the text that is displayed right next to the subject line. Its purpose is to give more information about the email content and convince the user to click and see what’s inside.

preheader text preview

If you don’t fill out this field with valuable information, the email service provider will display the beginning of your email. And it won’t be very helpful sometimes, e.g. “View this email on the web”.

10. Sending a non-responsive email design

When it comes to reading emails on mobile devices, it’s an absolute must that your email design is responsive. Either this or a mobile version of the email design will ensure that all your mobile readers will see it in the best possible way.

11. Not branding the email design

If you are using a pre-made email template, you should most definitely brand it with your logo. If possible, you should even change the template’s colors to be consistent with your overall brand identity. A simple way to brand your email is to place your logo in the upper part of the email design. Here is an example by Shopify.


12. Too much going on in your email

Remember the goal we talked about? Without a goal, you might get you carried away in including all kind of information, relevant or irrelevant to your recipients. In result, they may prefer to close the email rather than click on anything inside.

So, keep your email newsletter focused. Remember your goal and leave out everything that would distract the viewer.

13. Not leading the viewer’s eyes

With every email design you send, you need to have a hierarchy that’s clear for the viewer. Headings, subheadings, and paragraphs help you establish a hierarchy. They also make your content scannable, so the recipient can sift out the information and read only the pieces that catch their interest.

Here is a great example by Nokia of how to make your content scannable and lead the viewers’ eyes.


14. The email design lacking consistency with the landing page

When creating email marketing campaigns, marketers neglect the landing page very often. Well, this clearly is a mistake because after all, this is the destination you want the recipient to arrive to.

Make the design of the landing page consistent with the email design. The landing page should feel like a natural extension to the email.  This way, the person won’t feel like they’ve landed on the wrong page.

15. Forgetting about the alt text for images

For one reason or another, the email service provider may not display your images. Or the user might have turned them off. Either way, you should most certainly include alt tags for your images, especially if they are linked. Make the alt text meaningful, so a user can decide if they want to click, even if they are not seeing the image.

16. Not using anchor text for links

Avoid pasting plain URLs in your content. Use anchor texts that are meaningful and feel like a natural part of the text. So, instead of using “Click here”, say “Browse our new collection” or “Learn more”, or “Download this freebie”, etc. Here is an example by Brandless – the anchor text “unboxing videos”.


17. Unclear call-to-action copy

We are not only talking about the text you put on the buttons but the text right before that, as well. A call-to-action button copy is effective only if it’s harmonized with the copy of the headings and the paragraphs. Here are the steps:

  • Grab the attention with the headings’ copy.
  • Increase the interest with the paragraphs’ copy.
  • Inspire action with the buttons’ copy.

And here is a great example by Apple of how to implement these 3 steps into your email campaign.


18. Not filling the email footer with the right information

Including unnecessary or unuseful information in the email footer is as bad as not including any information at all. Here is what you should put in the email footer:

  • An Unsubscribe option that doesn’t require logging in.
  • Social media buttons that make it easy for recipients to follow you on social media.
  • A link to your privacy policy which is in compliance with the GDPR regulation.
  • Other disclaimers if necessary, e.g. when you are promoting a contest.

19. Not doing A/B testing

Email marketing isn’t rocket science but it isn’t so easy to figure it out from the beginning, as well. It takes time to understand what kind of content appeals to your recipients the most. At what days of the week and what times of the day you generate the highest conversion and open rates. You will establish all of these factors by using A/B testing. Learn more about How A/B Testing Improves Your Email Marketing.

To wrap up,

Email marketing mistakes are common. Almost every brand has made at least a few of them in while learning and experimenting what works and what doesn’t. We hope we’ve been helpful with these 19 email marketing mistakes that you will most certainly want to avoid making in 2019. If you’ve encountered other email marketing mistakes throughout the years, we’ll be more than happy to hear about them in the comments below.

Interested in 80+ FREE MailChimp Templates to Kick-Start Your Email Marketing?