The Now & The Next episode two: a deep dive into travel- Tempemail – Blog – 10 minute

Independent Digital Network TIPi Group currently host a fortnightly sector focused The Now & The Next series, and this week was all about travel. Peter Cowie of Top Banana had a virtual chat with Chris Roe, commercial director at Sound Travel and formerly senior board member at Virgin Holidays and Accor Hotels, Ricardo Gato of Cookson Adventures and Gareth Owen, managing director at TIPi Group. They discussed how they have shifted their strategies and what they are doing to plan for the future.
Peter Cowie: Chris, tell us about your latest venture.
Chris Roe: It’s called Sound Travel. We started in September and we work with Ticketprovider to create a package around an event, with hotels and other bits of added value. We then sell this back to the ticket providers and they offer it to consumers.
Luckily for us most of the concerts have been postponed rather than cancelled, however we are still having to process some refunds for customers.
Already new events are cropping up and it feels like business is returning, but we have to ask what will be different. Will there be reduced capacity in venues? How will social distancing work?
PC: Ricardo, explain what Cookson Adventures offers. What makes it unique?
Ricardo Gato: At Cookson Adventures, we do luxury, but not in the traditional sense. It’s not all about extreme comfort in hotels, instead we focus on providing tailored experiences that are completely unique to our customers. We build their itineraries from scratch and most of our customers are very successful people who want to use their time off to learn and give something back, rather than just lying in the sun.
We’ve seen a few cancellations due to coronavirus, but not many – the majority of trips have just been postponed.
PC: Gareth, from a broader perspective, what impacts have you been seeing on the travel industry?
Gareth Owen: We’ve been working with travel clients for years, whether it’s running paid activity or building websites as we did for Cookson Adventures. What we’re seeing at the moment is that all areas of the industry have been hit hard, but all in subtly different ways. Our job right now is to guide them through this difficult period and help them plan for when travel bounces back.
PC: Ricardo, how are you managing your relationships with customers at the moment?
RG: The first question we had to ask was, should we even be promoting travel at the moment? We decided that for our customers it’s important to have something to look forward to. Some of our trips take a year to plan as they are so bespoke, so it is all about looking to the future.
Plus, at a time when person-to-person contact has been cut to a minimum, you need to let your brand be human. There will be many companies looking to acquire new customers right now (or shutting down interaction altogether), but a more thoughtful approach would be to nurture those that you already have. Particularly in the luxury sector, if you can afford to personally reach out to each of your clients and check in them, you should. They won’t forget it.
At Cookson Adventures, we’ve always taken pride in making the planning process as immersive as possible. This is perfect for when all we’ve got time to do is plan and daydream about future escapes. We’re keeping their curiosities alive by showing them different places around the world, and ultimately that’s keeping ours alive, too.
This is why we launched a campaign called ’This Time Next Year’, which allows our members to know that (at the more conservative end of the scale) exploration is not that far away, and we can be the ones to take them there. It’s selling with a purpose, without being pushy.
PC: Chris, how well do you think the industry is responding to the situation?
CR: To be honest the industry is a bit of a mess. As one of my friends said to me the other day, “It’s like the sea’s gone out and nobody’s got their Speedos on”.
There’s a big issue surrounding refunds, with different trade and regulatory bodies offering different guidelines. Many consumers want their money back but are being offered credit notes instead.
The companies that are doing the best right now are the ones that have enough cash to be able to offer all their customers refunds and the ones that are already looking to the future.
People still want to plan holidays, so airlines like Jet2 who have started selling their 2021 flight very early will do well.
The well-established, big travel companies are the ones that are struggling the most. I think when we come out of this we will see a wave of smaller, meaner travel companies with less fat in head office start to dominate the market.
PC: The news we’re seeing about Virgin and British Airways is so bleak at the moment; how does the travel industry get out of this?
CR: It’s not going to be easy. Firstly there’s the logistical issue that these airlines have aircraft parked up all over the world, whereas all of their staff are furloughed at home, so even just getting the planes safe to fly and fully crewed up is going to be logistically difficult.
Beyond that there are so many other considerations we have to take into account.
As a nation who went into lockdown quite late we have to consider the fact that even when we do want to travel again some countries may not want to take us.
If you are going away will you want to be on a small island with perhaps only one ventilator?
If you’re over a certain age or vulnerable for a different reason will you be able to get travel insurance?
PC: I definitely think we will see a change in attitudes and the way that people want to spend their time, perhaps with a growing focus on spending time with family. Do you think this will have an impact on your business, Ricardo?
RG: I don’t think shifting attitudes will have a particularly adverse effect on our business, as we principally take our customers to very isolated locations away from any other travellers. Planning will continue to be very important, for example we are currently planning an expedition on a yacht and we are making arrangements for every member of the crew to self-quarantine beforehand in order to guarantee the safety of the guests.
PC: Gareth, from the agency perspective what are you seeing?
GO: After seeing incremental rises in Google’s CPCs for the travel industry for so many years we are now seeing incremental decreases. There will certainly be opportunity when travel starts to become allowed again and flexibility will be key to taking advantage of this. Ending lockdown will have to be done in a phased approach, and each phase might offer a different window of opportunity surrounding certain types of holiday or certain types of traveller.
Businesses will have to act fast to take advantage of these opportunities, and as the market will not be as big as it was before, all growth will have to come at the expense of your competitors. For example, how do you cater to the over-60s who were going to go on a cruise but now can’t. If you can’t create a good proposition, and do it quickly, then someone else will.
Sign up for upcoming ‘The Now & The Next’ sessions here.

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Google travel data show lockdown fatigue in Australia, US – Security – Software – Telco/ISP- Tempemail – Blog – 10 minute

More people stayed home in Brazil, Japan and Singapore in April as those countries’ novel coronavirus cases surged, while people in the United States and Australia returned to parks and jobs as infection rates flattened, data from Google show.
The latest weekly update of aggregated travel patterns Google collected from its users’ phones pointed to increased disobedience with lockdown orders in place since March but rising compliance with those issued last month.
The data, posted online by the Alphabet Inc unit late on Thursday, compared daily traffic to retail and recreational venues, parks, train and bus stations, grocery stores and workplaces with a five-week period from Jan. 3 to Feb. 6.
Singapore had apparently controlled the spread of the virus through rigorous contact tracing and surveillance, but the nation-state went into lockdown April 7 after outbreaks in migrant worker dormitories.
Retail and park visits in Singapore fell about 25 percent in the first weekend of April. They dropped about 70 percent by April’s final weekend. Workplace visits, down just 20 percent at the beginning of April, sank nearly 70 percent by last week.
Trends were mixed in Brazil, where the virus began appearing in tony neighborhoods and moved to low-income favelas. Declines in visits to bars, cinemas and similar venues held steady into late April, but workplace and parks visits crept back up.
Though Brazil has some local lockdowns, President Jair Bolsonaro has repeatedly described such measures as extreme.
Leaders in Japan, which declared a state of emergency on April 7, have urged people to stay at home.
Traffic to sites in Tokyo measured by Google fell by half after the declaration and remained at those levels through last weekend. Tokyo’s daily reported new cases have fallen since hitting a peak of 201 on April 17.
GRAPHIC: Travel patterns evolve as coronavirus spreads
US authorities warned against returning to normal too soon, but Google’s data showed traffic to workplaces was creeping back up. It was down just 48 percent from the baseline by last Friday after being down 56 percent on April 10. Southern and Midwestern states were leading the way in resumption of more typical patterns.
Nationwide travel to retail and recreation sites was down 63 percent on April 12, but was down just 42 percent two weeks later.
Epidemiologists had expected fatigue with US lockdowns, with concerns escalating as weather warmed and people protested against shelter-in-place orders. Infection rates have stabilized in some regions, prompting governors over the last week to ease lockdowns.
In Australia, visits to transit, workplaces and entertainment venues plunged 80 percent in mid-April but rebounded in late April when the rate of new cases slowed.

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How Coronavirus Has Affected the Travel Industry – Blog – 10 minute

While springtime is typically known for its beautiful weather and vacation hotspots, this year has been dominated by the impact of coronavirus. As many families put their holiday plans on hold, the key industries that make up tourism are suffering as a result.
With thousands of cancelled flights leading to empty hotel rooms, the airline and hospitality industries are struggling to stay afloat as the virus leaves no region untouched. Although the economic impact of coronavirus has been profound, the travel industry has managed to make a charitable community effort.
Whether it’s flying frontline health care workers or inviting vulnerable groups into vacant hotel rooms, the travel industry is taking a unique approach during these tough times. Despite the financial burdens, there still remains a light at the end of the tunnel for many tourism industries.
Although the travel industry has been hit hard by global quarantine, there is a lesson to be learned through their coping methods and community management. 

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COVID-19 Has Grounded the Airline Industry
Since the beginning of coronavirus, few industries have fallen as far and as fast as the airline industry. Airports around the world have experienced substantial drops in demand, as hundreds of countries implemented travel bans to stop the spread of the coronavirus.
Subsequently, thousands of flights have been grounded as airlines grapple with the damaging financial effects of the pandemic. That has put pilots, crew members, and airport employees in difficult positions.
In fact, according to The Financial Times, more than 60% of the world’s commercial aircrafts have been grounded as governments quarantine their populations and close borders. One of the largest carriers, Delta Airlines, has reported a loss of $60 million a day while 600 aircraft are parked on the tarmac as 80% of April’s scheduled flights were cancelled.
However, Delta is one of the more fortunate companies as smaller airlines are at a far greater financial risk.
In early March, 40-year old British airline Flybe had to cease operations. According to CNN, the company’s financial challenges were compounded by the outbreak of coronavirus, leaving them no choice but to close up shop.
This narrative will be shared by many more airlines as The International Air Transport Authority warned airlines stand to lose $113 billion in sales due to the impact of coronavirus. Airlines have looked to cut costs wherever possible, many starting with employee salaries.
A well known asian airline, Cathay Pacific, asked 27,000 employees to take up to three weeks of unpaid leave. The company is pursuing drastic measures to cut all nonessential spending, including the cancelation of approximately 30% of all their flights, 90% of which were to mainland China. 
Although the decline in scheduled flights has presented massive financial burdens, airports are now charged with the task of finding a place to park the excess planes. According to Business Insider, many airports are left with no choice but to close runaways in an effort to store the grounded airliners. 
Airline Brands That Are Stepping Up
Despite the harsh circumstances, several airlines have leaped on the opportunity to help out the community and fight the global pandemic. With thousands of abandoned commercial jets, the airline industry found no shortage of ways to deliver help to those who need it most. 
Familiar airline brands, including Hawaiian Airlines and JetBlue, are offering free flights for essential medical personnel to support travel associated with COVID-19 response efforts. Both airlines are also clearing out what used to be cargo space in order to transport necessary medical supplies to suffering communities across the world.
Other airlines, such as Delta and VistaJet, transported government employees, stranded college students, and military officials to assist nationwide repatriation efforts. Delta has made a special impact by donating 200,000 pounds of food to hospitals, community food banks, and other organizations around the world.

JSX, a semi-private jetliner, made headlines when the company flew home 106 U.S. citizens, all over the age of 65. The airline also made efforts to enforce social distancing by limiting each flight to 20 passengers on its 30-seat planes.
Other airlines, such as United, have also been enforcing social distancing on their flights. However, since airlines are deemed essential and, thus, are exempt from the distancing rules that apply to events and gatherings, many flights have been filled to near capacity.
Hotel Industry Halted by Global Quarantine 
Unfortunately, the airline industry wasn’t alone in the financial downturn. Hotels across the globe face dire financial troubles as occupancy rates plummet to a shocking 22% in early April. That has impacted thousands of jobs.
According to the American Hotel and Lodging Association, 45% of all hotel employee jobs have been terminated or will be in the coming weeks. This disappointing news comes as no surprise as COVID-19 is costing the industry approximately $1.4 billion in lost revenue every week as resorts, hotels, and motels remain mostly empty. 
While tourism is experiencing a significant decline across the world, those that stand to lose the most are not only hotels, but small island nations whose GDP is dependent on tourism. Countries including the Maldives, British Virgin Islands, and Aruba all depend economically on overseas tourists. Unfortunately, as airports and hotels remain vacant these are the countries that will likely face the most severe economic devastation.
Other businesses impacted by coronavirus include luxury hotels and resorts, which are grappling with the sudden cease in operations. Some of America’s largest hotel companies, including Hilton, Hyatt, InterContinental Hotels Group, Marriott, MGM, Universal, and the Walt Disney Company have approached the government for financial relief. 
Although the hotel industry is experiencing record lows, it hasn’t stopped several companies from sharing their unused spaces and resources with those that need it. 

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Hotels That Are Showing Hospitality
Despite the devastating impact of coronavirus, many companies are taking the opportunity to help out vulnerable communities. The Four Seasons Hotel has stepped up in New York City, offering free or low-charge rooms for both caregivers and non-COVID patients.
It was one of the first hotels to begin providing free stays to healthcare workers responding to the pandemic.

The Four Seasons Hotel on 57th Street will provide FREE lodging to doctors, nurses & medical personnel currently working to respond to the #COVID19 pandemic.
Thank you @FourSeasons.
The first of many hotels we hope will make their rooms available.
— Andrew Cuomo (@NYGovCuomo) March 25, 2020

Other well known hotels are making efforts to feed and house healthcare workers during the pandemic. For example, hotels in Las Vegas donated thousands of pounds of food as well as monetary donations to local food banks and charities helping people in need. The Beverly Hills Hotel also provided hundreds of free meals to first responders and medical personnel.
As the virus ravages communities around the world, few are more vulnerable than the homeless. A few hotels, mainly on the West Coast, opened their doors to the growing homeless population to fight the viral spread among shelters. The Jupiter Hotel in Portland, Oregon, has transformed their empty rooms into temporary lodging for the homeless.
California Governor Gavin Newsom announced that the state would be providing 7,000 hotel rooms exclusively for the homeless. Newsom said that the state was aiming for at least 15,000 rooms as part of their new plan called Project Roomkey, which is focused on protecting significant homeless populations around the world.
In Europe, many hotels have transformed into make-shift hospitals in order to ease the burden on local clinics. Several luxury hotels, including the Illusions Hotels in Spain, are offering rooms to coronavirus patients. Many German hotels have converted empty rooms into provisional stations and cellars into storage for useful medical material.
As the number of infected skyrocket, the hotel industry’s charitable efforts of housing, feeding and donating will likely make a massive impact on containing the spread of COVID-19.
The Impact of Coronavirus on Short-Term Rentals
The national lockdown has left virtually no industry untouched. Among the afflicted are short-term property owners, such as Airbnb, who are left with rentals that mostly sit empty.
In tourism-heavy cities, including Paris, Amsterdam, and Barcelona, the sudden tank in travel has left streets empty and monuments abandoned. Without the usual tourist traffic, the rental market has imploded and many Airbnb managers have tried to sell the homes that they rented out.
Although it’s still too early to identify the direct impact of coronavirus on the real estate market, according to McGill University professor David Wachsmuth, an expert in short-term platforms, it’s not the end of the world for people who are renting out spare bedrooms on Airbnb to boost their primary income. However, for homeowners who purchased condos with the intent of continually renting them out year-round, this is a disaster.
To make matters worse, Airbnb has waived cancellation fees for reservations booked before mid-March that were supposed to take place between then and mid-April. If you’re an unlucky customer this is great news, but for Airbnb owners this is yet another loss in revenue.

With little indication as to when accommodations will be able to reopen, much less when tourism will return, the short-term rental industry is stuck skating on thin ice.
The Takeaway 
Even though an immediate rush back to traveling is unlikely, don’t throw away your flip-flops and sunglasses. While the long term effects are not yet clear, analysts expect a slow and steady comeback for both airline and hospitality industries once the virus is contained.
In the short term, government aid will play a large role in protecting the airline and hotel industry from financial collapse. Until then, companies are advised to cut costs and expect a U-shaped recovery as the economy experiences a gradual recession followed by a gradual recovery, possibly over the course of two years. 
The impact of the coronavirus on the long term is still a bit fuzzy, as it is not yet evident the amount of damage that has been done to the travel industry’s demand. What is clear is that travel is a discretionary choice, which may prompt some travels to have lingering doubts about getting on a crowded aircraft or staying in a public place. Ultimately, it will be up to hotel and airline companies to dissipate any persisting fears that consumers may have following the containment of COVID-19 through clever campaigns and a careful control of social media management.

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How is coronavirus affecting travel influencers?- Tempemail – Blog – 10 minute

Influencer chief executive officer Ben Jeffries sits down with travel creator Alex Stead to discuss the impact of coronavirus on the travel industry and how travel creators have pivoted their offering to support and build their online communities.
Q: While many industries have felt the repercussions of this pandemic, the travel industry has been particularly hit hard. Has this affected/changed the attitudes within the travel creator community?
A: Due to the current global situation, it feels like everyone is very nervous about what is going to happen in the coming months. Our jobs were among the first to be cancelled and sadly will most likely be the last to come back. It’s very obvious to most of us that travelling and working how we used to is going to take a long time to get back to normal.
Despite this, for the most part, the travel creator community has responded really well. Despite lack of work, many creators are using the time to edit and build their relationships with their communities; they’re spreading positive messages to their audiences to really push the messages of social distancing and also showing them how you can still create and reflect while staying at home.
How has your content creation strategy changed since the start of the pandemic?
My current archive of content consists of travel from different photoshoots around the world, so my content has stayed the same, but my message has changed completely. I’ve made it really clear to my audience that all of my recent image posts were taken in the past. I’ve also had more time to focus on other content, which I previously hadn’t had time to look at.
For example, I’ve been creating editing tutorials to share my skills with my community and I’ve also been able to put more into building my community on YouTube through posting my own video content there.
How has your audience responded alongside the industry changes? Do they want to see different things completely, or are they committed to your original content?
As I haven’t changed the theme of my own content, I haven’t seen much overall change. However, I think my audience is responding really well to the editing tutorials I mentioned previously. In the past I’ve had a lot of requests for these and even more so now that a lot of creatives are sitting at home looking for ways to improve their skills. So it feels like doing these kinds of videos are really appreciated by the community at the moment.
Do you think the impact on creators like yourself will be long lasting, and change the state of the industry all together?
Firstly, I think it has and will continue to affect everyone for a long time, perhaps even years to come. I personally don’t believe it’s going to go back to normal all of a sudden and because of the hit the global economies have taken, I think people will be cautious about attributing big budgets to advertising and campaigns. Returning to normality is going to be a very gradual process, worldwide.
Even when travel is available to us again, it’s possible that a lot of people won’t have the savings or excess income to spend on holidays or adventures.
On the other hand, many followers look to travel content as a form of escapism. Images of incredible far away places and adventures might be just what people need right now, to give them hope for the future. Brands who align themselves with morale boosting, inspirational content are likely to fare well once this is all over!
In the current climate, I feel a lot of travel creators will need to look at ways they can pivot their skills to other opportunities to maintain an income, at least for the next 6 to 8 months. For example, a share of my income also comes from commercial photoshoots for hotels and cars; things which can be done much closer to home. The great thing about photography is that it’s an adaptable skill and can be used in so many ways. I’m looking forward to trying out some new things and doing a lot more local product work when lockdown restrictions are eased
What have you turned your attention to now?
I’m definitely focusing a lot more on my own health. I’ve worked as a travel photographer for the past four years, which has been incredible and I’m beyond grateful for the work I do, however, it’s been hard to keep active and fit in that time. Often, shoots are long hours and editing deadlines are tight so after trips I’m cooped up trying to edit 24/7 in order to get out all the content ready in time. Spending time now using our daily outing to go for a cycle and doing other indoor fitness has been really good for me physically and mentally.
Ben Jeffries is the chief executive officer of Influencer

Tempemail , Tempmail Temp email addressess (10 minutes emails)– When you want to create account on some forum or social media, like Facebook, Reddit, Twitter, TikTok you have to enter information about your e-mail box to get an activation link. Unfortunately, after registration, this social media sends you dozens of messages with useless information, which you are not interested in. To avoid that, visit this Temp mail generator: tempemail.co and you will have a Temp mail disposable address and end up on a bunch of spam lists. This email will expire after 10 minute so you can call this Temp mail 10 minute email. Our service is free! Let’s enjoy!

How is coronavirus affecting travel influencers?- Tempemail – Blog – 10 minute

Influencer chief executive officer Ben Jeffries sits down with travel creator Alex Stead to discuss the impact of coronavirus on the travel industry and how travel creators have pivoted their offering to support and build their online communities.
Q: While many industries have felt the repercussions of this pandemic, the travel industry has been particularly hit hard. Has this affected/changed the attitudes within the travel creator community?
A: Due to the current global situation, it feels like everyone is very nervous about what is going to happen in the coming months. Our jobs were among the first to be cancelled and sadly will most likely be the last to come back. It’s very obvious to most of us that travelling and working how we used to is going to take a long time to get back to normal.
Despite this, for the most part, the travel creator community has responded really well. Despite lack of work, many creators are using the time to edit and build their relationships with their communities; they’re spreading positive messages to their audiences to really push the messages of social distancing and also showing them how you can still create and reflect while staying at home.
How has your content creation strategy changed since the start of the pandemic?
My current archive of content consists of travel from different photoshoots around the world, so my content has stayed the same, but my message has changed completely. I’ve made it really clear to my audience that all of my recent image posts were taken in the past. I’ve also had more time to focus on other content, which I previously hadn’t had time to look at.
For example, I’ve been creating editing tutorials to share my skills with my community and I’ve also been able to put more into building my community on YouTube through posting my own video content there.
How has your audience responded alongside the industry changes? Do they want to see different things completely, or are they committed to your original content?
As I haven’t changed the theme of my own content, I haven’t seen much overall change. However, I think my audience is responding really well to the editing tutorials I mentioned previously. In the past I’ve had a lot of requests for these and even more so now that a lot of creatives are sitting at home looking for ways to improve their skills. So it feels like doing these kinds of videos are really appreciated by the community at the moment.
Do you think the impact on creators like yourself will be long lasting, and change the state of the industry all together?
Firstly, I think it has and will continue to affect everyone for a long time, perhaps even years to come. I personally don’t believe it’s going to go back to normal all of a sudden and because of the hit the global economies have taken, I think people will be cautious about attributing big budgets to advertising and campaigns. Returning to normality is going to be a very gradual process, worldwide.
Even when travel is available to us again, it’s possible that a lot of people won’t have the savings or excess income to spend on holidays or adventures.
On the other hand, many followers look to travel content as a form of escapism. Images of incredible far away places and adventures might be just what people need right now, to give them hope for the future. Brands who align themselves with morale boosting, inspirational content are likely to fare well once this is all over!
In the current climate, I feel a lot of travel creators will need to look at ways they can pivot their skills to other opportunities to maintain an income, at least for the next 6 to 8 months. For example, a share of my income also comes from commercial photoshoots for hotels and cars; things which can be done much closer to home. The great thing about photography is that it’s an adaptable skill and can be used in so many ways. I’m looking forward to trying out some new things and doing a lot more local product work when lockdown restrictions are eased
What have you turned your attention to now?
I’m definitely focusing a lot more on my own health. I’ve worked as a travel photographer for the past four years, which has been incredible and I’m beyond grateful for the work I do, however, it’s been hard to keep active and fit in that time. Often, shoots are long hours and editing deadlines are tight so after trips I’m cooped up trying to edit 24/7 in order to get out all the content ready in time. Spending time now using our daily outing to go for a cycle and doing other indoor fitness has been really good for me physically and mentally.
Ben Jeffries is the chief executive officer of Influencer

Tempemail , Tempmail Temp email addressess (10 minutes emails)– When you want to create account on some forum or social media, like Facebook, Reddit, Twitter, TikTok you have to enter information about your e-mail box to get an activation link. Unfortunately, after registration, this social media sends you dozens of messages with useless information, which you are not interested in. To avoid that, visit this Temp mail generator: tempemail.co and you will have a Temp mail disposable address and end up on a bunch of spam lists. This email will expire after 10 minute so you can call this Temp mail 10 minute email. Our service is free! Let’s enjoy!

If you need to go for a walk … why not wander around a video game? | Travel – Blog – 10 minute

With the pandemic keeping everyone inside just as spring brings good weather and longer days, many of us are missing simply wandering outdoors. Fortunately, there are video games offering beautiful landscapes where you can lose yourself in (virtual) nature. You’re in good company if you do – as film and media professor Alenda Chang points out in her book, Playing Nature: “For many people, the hours spent in game environments vastly outnumber those spent in wilderness areas”, even without a public health crisis.
Replaying favourite games for comfort is a trend now, and some are revisiting recent open-world adventures, such as Legend of Zelda: Breath of the Wild, Horizon Zero Dawn, and even Far Cry 5 with the guns put away. But these blockbuster action games tend to feature enemies —not ideal if all you want is a peaceful ramble around a beautiful place.
Luckily, there’s a genre of video games called walking simulators, where the goal is simply to wander around an unknown space. Many of the best-known walking sims take place in confined indoor spaces (if you haven’t already, you need to try Gone Home, The Stanley Parable and What Remains of Edith Finch), but there are plenty that offer broad, natural landscapes to explore (Firewatch, Abzû, and Everybody’s Gone to the Rapture are great examples, and great worlds to wander). For some recent and unequivocally comforting virtual walks – all friendly to first-time players – try one of these.

Photograph: Adamgryu
You’re a cute teenage bird visiting Aunt May in her seaside village. But mobile reception is nonexistent, so you hike up a mountain to try and find some. At your own pace, you can chat with neighbours, collect shiny things, and hike, swim and fly up to Hawk Peak. The in-game hiking trails make this a perfect outdoor escape from being cooped up inside.• Adamgryu, 2019; PC/Mac, £5

Photograph: Eastshade Studios
The dappled air of Eastshade sparkles, beckoning you into villages brimming with cosy cheer. You’re a traveling painter whose commissions take you to all corners of the island: windmill-covered cliffs, balloon rides to snow-capped mountaintops, ancient forest paths that lead to the beach. There’s golden light, supernaturally beautiful eclipses once a day, and low-pressure tasks assigned by kind anthropomorphic creatures. Playing Eastshade feels like the loveliest respite for anyone who dreams of travelling to a faraway land to drink tea and pursue creative passions. • Eastshade Studios, 2019; PC, PS4, Xbox One, £20

Photograph: Mooneye Studios
You’re a lost soul inhabiting the body of one animal after another, traversing a post-human world long after those inhabitants have disappeared. You were once one of them. Sometimes, as you come across the shadows of your family and friends, bits of your past return to you. While the story gradually takes shape, the most fun is in gasping at the gorgeous vistas and switching perspectives from majestic wolf to darting fish to adorably rotund wombat. Each animal’s capabilities show you new ways to explore the flourishing ecospheres, none of which you’ll want to leave. • Mooneye Studios, 2019; PC, PS4, Xbox One, Nintendo Switch, £26

Photograph: Studio Seufz
This new idle/adventure game is dark in tone but the poignant concept and cosy execution make it worth exploring. Far beneath the ground lives a king who plans to sleep for 400 days – real days, which will pass whether or not you’re playing. In a plea all too relevant, all the king asks of you “is to wait and never to leave these caves”. With that, Shade, your elf-like character, begins the lonely vigil, trudging around the vast underground network to find small treasures. Time becomes a landscape and waiting your tool of exploration, as days and weeks of actual time must pass before you can continue some excursions. As it passes, Shade begins to feel like your friend, as small footsteps patter around in a background window of your computer. They could really use a friend to pass the time with – who couldn’t. • Studio Seufz, 2020; PC/Mac, £12

Photograph: USC Game Innovation Lab
Go the woods and play in this contemplative adaptation of Henry David Thoreau’s masterpiece. You can perform basic tasks – observe all kinds of plants and animals, journal about solitude and many other peaceful activities – but above all, you can walk around the glorious Walden pond and find inspiration from these thoughtful transcendentalist concepts in video game form. • USC Game Innovation Lab, 2017; PC, PS4, Xbox One, £15
Melissa Kagen writes for Game Studies, Gamevironments and the Journal of Gaming and Virtual Worlds, where she is associate editor

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Amsterdam to Paris in 90 minutes? Dutch tout hyperloop as future of travel | Technology – Blog – 10 minute

Swifter than trains, safer than cars and far less damaging to the environment than planes, the Dutch province of North Holland believes the hyperloop might be the future.
Plans are being drawn up for Amsterdam to be connected to other European cities by the futuristic high-speed mode of transportation comprising a magnetic hovertrain in an air-free tube able to travel at speeds of over 600mph due to the lack of friction and drag.
A study carried out by a Dutch technology startup, Hardt Hyperloop, in collaboration with the province, has found the hyperloop could reduce commuting times from Amsterdam to Paris, Brussels, Düsseldorf or Frankfurt from “hours to minutes”, boasting that “borders would, quite literally, become blurred”.

The Hardt Hyperloop interior. Photograph: Plompmozes/Hardt
Commuters stepping into a hyperloop pod in Amsterdam could arrive in Brussels in under 30 minutes or in Paris in 90 minutes rather than the current three and half hours, the study suggests.
It is yet to be seen how the coronavirus pandemic will affect the transnational project at a time when borders are being shut and an economic recession is widely predicted.
In addition, the practicality of the hyperloop has been questioned ever since the entrepreneur Elon Musk suggested back in 2013 that the aerodynamic pods could be the future of high-speed travel for passengers and freight, given its relatively low energy use.

Questions have been raised about its value for money, with critics adamant that incremental changes to current transport are a better bet than inventing a fifth mode to join cars, trains, boats and planes. Australia is the latest to reject it in favour of tried and trusted high-speed rail.
But Jeroen Olthof, the deputy responsible for mobility in North Holland, said he had been impressed by the possibility of creating a “compact region” of five European cities in which commuters could travel door-to-door within an hour.
Economic modelling published this week suggests such time-saving would deliver an additional €275bn (£241bn) in GDP for the province, equating to growth of 121%.
Not only would Amsterdam be served by a larger workforce but the drop in demand for short-haul flights from Schiphol airport could lead to a reduction of about 20,000 to 24,000 aircraft movements in 2040, it is claimed.

Design for a Hyperloop station. Photograph: Plompmozes/Hardt
Olthof said: “We know that people are willing to travel from door to door for up to one hour for their work. With such a super-fast hyperloop, it suddenly becomes possible to travel much longer commuting distances. That sounds promising.
“That is why we are going to consult with other authorities and parties to continue this research.”
Hardt Hyperloop, which was founded after winning the international hyperloop competition organised by Musk in 2017, is partnering with companies including Tata Steel on the project.
A first high-speed test facility is being built in the Dutch province of Groningen with a three kilometre test track, making it the first in Europe of its kind. A 30 metre low-speed test tunnel has already been built in Delft.
Hardt Hyperloop has been looking at how its passenger-carrying pods – which will be propelled through a tube – might also be able to change routes by switching lanes without reducing speed.

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How have people’s tech and travel habits changed during the coronavirus pandemic?- Tempemail – Blog – 10 minute

As more people start working from home and practice social distancing during the coronavirus (Covid-19) pandemic, their technology usage and travel habits have seen major changes.
According to Statista, strict travel restrictions, mandatory quarantine periods, and total lockdown in countries around APAC and globally mean that 25% of the world’s population is under lockdown.
The biggest lockdown is currently being enforced in India, where 1.3 billion people have been ordered to stay inside for 21 days.
This means 45% of people in Asia Pacific said they were playing mobile games multiple times per day and 68% of people said they are playing new games on their smartphone. In total, 44% of people said they are playing mobile games daily.
When it comes to e-commerce, 95% of people said they have purchased something online in the last two weeks and 46% say they will shift more purchases online.
This is according to a Coronavirus Impact Survey by mobile ad platform AdColony, which surveyed 2000 people across APAC (including Australia, India, Indonesia, Philippines, Vietnam and more). Respondents’ ages ranged from 18 to 75 and were typically aged 25 to 54.
There is also a shift in content consumption patterns with 75% of the Singaporeans and this is consistent with an uptick in ad impression volumes observed in this region.
According to IAS, 91% of Singaporean consumers are actively seeking out coronavirus news and content online while 87% of consumers are consuming more news generally because of the evolving coronavirus situation.
When it comes to favourability, just over-one third of Singaporean consumers believe that the appropriateness of coronavirus ad adjacency “depends on the brand”, and this makes sense.
Specifically, Singaporean consumers most want to see health/pharma, government, and educational ads in coronavirus adjacencies while they least want to see Travel, Food/Beverage, and Finance brands alongside this same type of content.
When it comes to travel, Singaporean hoteliers turned to promote staycations in early March. This worked well with families who were looking for something to do with their kids during the March school holidays, without leaving the country.
Singaporeans were also encouraged by the government and by local hotels and attractions to do staycations.
According to travel data-driven platform Sojern, the price drops from hoteliers and government encouragement were effective because of the dramatic rise in hotel searches from within Singapore. Additionally, it noticed a particularly strong spike on March 18 and 19, the day that Malaysia’s borders were locked down, and thousands of Malaysian workers were suddenly stranded in Singapore.
This sparked a significant influx of last-minute hotel searches as Singapore companies worked with their government to house thousands of affected employees in hotels until at least March 31.
As restrictions preventing international travel increase almost on a daily basis, Singaporeans completing hotel searches in March are looking for staycations in March, April, and May.
There are a big year-over-year increase and a strong indication that the people have confidence in their safety within Singapore and are eager to return to life as normal and plan vacations.
Tempemail previously looked at how media buyers are adapting to the ‘homebound economy’ as marketers are rethinking budgets and redeploying their resources.

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Travel brands brace for coronavirus profit hit- Tempemail – Blog – 10 minute

Travel brands are bracing themselves for the economic impact of the spiralling coronavirus outbreak as containment measures wreak even more havoc on global business and holiday traffic.
A collapse in consumer spending has already forced airlines and cruise operators to slash operations and services with analysts pessimistic about the sector’s prospects, projecting a 15% year-on-year slide for the current quarter accelerating to 20% in the second quarter.
Such large swings will have an inevitable knock-on effect for the wider economy with the travel industry alone accounting for one-sixth of all online advertising, equivalent to $20bn of spending in 2019.
The latest evidence of real-world damage caused by the outbreak comes from Norwegian Air which has been forced to suspend half its staff until at least the end of May after cancelling 4,000 flights. Describing the present environment as “unprecedented” chief executive Jacob Schram has pleaded with governments to intervene now to stave off further losses.
If anything the situation is even bleaker on the high seas where travel group Saga has just announced the suspension of all cruises until the beginning of May, a decision which will cost it £15m in lost revenues and one that echoes an earlier two-month suspension by rival Carnival.
Looking further ahead the situation may not be as bleak as it first appears with Saga pointing out that bookings, as they stand, account for 80% of its full-year revenue target and that it has sufficient cash reserves to ride out the current storm.
Attempting to regain the initiative easyJet is aiming to win back grounded customers by waiving flight change fees, ensuring all passengers can switch flights online without charge in response to the evolving pandemic.
An already battered airline industry was dealt a hammer blow by president Trump on Thursday with the implementation of shock travel restrictions on 26 European nations within the border-free Schengen area.
Current estimates suggest that the US travel and tourism industry could be left nursing $24bn in losses this year as a result of reduced foreign travel.

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Travel: connecting with the emotional on social- Tempemail – Blog – 10 minute

With over 70 million conversations flying around social, it’s vital to have an understanding of the connections within these conversations. Failure to do so will result in the creation of unfocused and directionless content.
Understanding the mood of your customers and how they associate with holidays is key for content direction and messaging.
People are getting emotional
There’s lots of talk about ‘the feels’ this year with a focus on the emotions connected to family and friends. Love and words associated with positivity and happiness stand out most at the moment.
As a brand, failure to reflect the mood of your audience will hinder your success. A more considered language and a way to conjure images and words that include loved ones is necessary for success. Emotional connections are made through genuine content such as peer reviews, real pictures and real connections.
Expressing emotions around holiday is visual
Emojis are very much part of the language and it’s not just a case of popping a ✈️ or a ☀️ at the end of your tweet. Top of the emoji pile on twitter is and on Instagram it’s the ❤️. If used wisely, they will help your brand express emotion and get on the same page as your emotional audience. On top of that, you’ll come across less robotic, and in turn, be seen as a more trustworthy source of information. An important step in a time where many are turning to forums and dark social platforms to get the information they need.
Getting emotional across the channels
Your audience is active across multiple platforms. Don’t waste time throwing out the same copy and visuals across them all. Chances are you’ll be ignored. Tailor your language and imagery choice so you’re on the same page as your audience. Instagram feeds are full of adjectives relating to real life experiences.

Whereas Twitter explodes into life ‘in the moment’. Emotions are the key trigger with real time thoughts taking centre stage. Understand the differences and use them to your advantage.

Not quite ready to navigate your holiday content across the channels. Delve a little deeper into our travel marketing report for jet setting success on social. Download it here.
Warren Lumsden, account manager at Immediate Future.

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