Experian makes strategic investment in location data company PlaceIQ – gpgmail

PlaceIQ is announcing a strategic investment from credit reporting company Experian. CEO Duncan McCall said the investment is part of a growth round that PlaceIQ raised after divesting itself of its advertising business (which is being taken over by Zeta Global). He declined to disclose the size of the round, or of the Experian investment. […]

Messaging Apps for e-commerce: a strategic guide

There are 5 necessary steps for online stores to launch products, collections, and catalogs on Facebook Messenger and Telegram. We know that e-commerce is no longer a niche. Rather, it is the real engine of expansion and innovation in offline retail. We also know that year after year mobile shopping grows in double digits. Nevertheless, […]