Work Life Ventures raises $5M for debut enterprise SaaS seed fund – gpgmail

Brianne Kimmel had no trouble transitioning from angel investor to general partner. Initially setting out to garner $3 million in capital commitments, Kimmel, in just two weeks’ time, closed on $5 million for her debut venture capital fund Work Life Ventures. The enterprise SaaS-focused vehicle boasts an impressive roster of limited partners, too, including the […]

Pento raises $2.8M seed round for its payroll SaaS – gpgmail

Pento, a Danish startup working on a better payroll experience for companies and employees, has raised $2.8 million in seed funding. Leading the round is Point Nine Capital and Seedcamp, with participation from a number of smaller funds and angel investors, including departing Atomico Partner Mattias Ljungman. The company had previously raised $700,000 from the […]

APIs are the next big SaaS wave – gpgmail

Daniel Levine Contributor While the software revolution started out slowly, over the past few years it’s exploded and the fastest-growing segment to-date has been the shift towards software as a service or SaaS. SaaS has dramatically lowered the intrinsic total cost of ownership for adopting software, solved scaling challenges and taken away the burden of […]

The Steps of Content Marketing Strategy for SaaS Startups

90% of the SaaS companies in existence are using Content Marketing as an integral part of their business plan. For example, take a quick look at any standard SaaS website and you are likely to come across resources section that has ‘knowledge base or content related to their products.’ These informative contents can either be […]