Why love isn’t enough for brands this Valentine’s Day- Tempemail – Blog – 10 minute

Valentine’s Day; it’s a time for love, loyalty, a vague sense of guilt, and the hope that small gestures will inject a spark into a long-term partnership.
Now now, I’m not talking about your significant other. I’m talking about brands.
Mid February is peak season for cringe-inducing emails from companies with whom you once did business. But it’s no good trying to woo customers (or your other half) on just one day of the year. Getting your customers to love you – and translating that into sales – is an all-year-round task.
The death of Mothercare came in 2019 and with it, decades of high street history came to an end. Beales the department store chain has been the first victim of 2020, collapsing into administration, closing stores and threatening jobs.
The way we shop is changing. Direct to consumer brands are increasing in popularity and more people are using subscription services for everyday goods. The most convenient option (convenience being one of the biggest drivers of loyalty) is often no longer the high street, big name, widely known brands. For better or worse, Amazon has a role in this deprioritisation of big name goods – even venturing into manufacturing its own, lightly branded products.
According to Foresight Factory research, 17% of consumers would be happy for a smart home assistant to automatically make basic household purchases for them. They also predict that by 2025, 11% of global consumers will rely on algorithms to automatically choose and switch financial products on their behalf.
It’s clearly time for everyone to up their game. So let’s look at the methods that are working for brands in 2020.
1. Managed scarcity
Limited editions, invitation-only access and even the famous ‘middle aisle’ at Lidl. These are all ways of generating ‘managed scarcity’, where customers have to get in quick, or miss out.
Whether you want the latest Nikes or a half price pressure washer, this strategy means you’re offering something unique and of democratic value to your customers.
This strategy can be great for creating buzz and positive PR. Kim Kardashian’s SKIM’s is a great example – limited runs, small amounts of stock released at a time, calendar specific releases (like the imminent ‘pink’ Valentine’s collection) all lead to fans clamouring to get their hands on products.
2. Latchkey loyalty
AKA loyalty for the fickle. ‘Latchkey loyalty’ – another level up from the mass exclusivity membership system of yesteryear – asks customers to subscribe to something and offers benefits for doing so. But crucially, doesn’t tie them in.
Subscription models of this type now allow much greater flexibility, allowing customers to skip, cancel and amend their choices with freedom. Though it might seem counterintuitive to offer customers an easy ‘out’, it’s crucial that loyalty feels like a choice for modern subscription models to work.
Take Bulb, an energy company taking on the big six that lets customers come and go as they please. As an added bonus, they pay exit fees to lenders who aren’t nearly so forthcoming with letting customers switch out of a deal that’s over the odds.
Consumers also appear happy to relinquish ownership over possessions in favour of services that enable short-term renting. According to Foresight Factory, in 2019 51% of adults claimed to have used, or be interested in using an app that enables them to rent a car from a nearby location at short notice and for a short period of time.
3. Peer Power
Moving past the ‘mass exclusivity’ trend of 2018/19, just building a membership platform isn’t enough. Instead of focusing purely on the tangible rewards you can offer to loyal customers, think about emotional benefits too.
Fans want peer-to-peer interaction where they can connect with like-minded people in a safe space. Brands should work hard to build a solid community where their consumers can talk to one another, strengthening their loyalty and appreciation of the brand. This works particularly well when the brand plays an active role in the community it has built, keeping in regular dialogue with fans, offering responses, collating feedback and reporting back with updates. It breaks down barriers, moving the conversation on from ‘us and them’ to ‘we’.
Sephora make customers feel connected with their online community Beauty Talk – a forum where users can ask questions, share ideas, and have their beauty questions solved by other makeup enthusiasts. Their Beauty Board offers a unique way to engage with the products and the community. Users can upload pictures of themselves wearing Sephora products and the photos then link to the product pages of all the items used, creating a full purchase cycle without having to leave the platform. Sephora have cracked the code when it comes to fulfilling the needs of their passionate fans, and other brands would be wise to follow suit.
The question of how many consumers truly ‘love’ brands is one for another day – is love just nostalgia or convenience wrapped up with a bow on it? But what brands really need is to find new ways to make their customers’ lives happier, easier, more exciting and surprising all year round. In the end, that’s what all good relationships are built on.
Tom Poynter, CEO at Southpaw.

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Rekindling our love affair with Valentine’s Day- Tempemail – Blog – 10 minute

It’s official: the UK has fallen out of love with Valentine’s Day. New research from Walnut Unlimited shows that 58% of the UK population, and even 47% of UK couples, do not plan to mark the occasion this year. When asked why they were giving the day the cold shoulder, the main response from couples with no plans was that Valentine’s Day is “a commercialised money-maker”. For the 58% of Brits choosing not to mark the occasion, 37% agreed the day has become too commercialised.
Why should we care?
Despite the high number of Brits choosing not to celebrate Valentine’s Day this year, it remains a major economic opportunity; according to Statista sales related to the day rose from £620m in 2017 to £650m in 2018. Given the lukewarm feelings that many couples have around Valentine’s Day, it may not be reasonable to expect these figures to continue to rise year on year. The ‘romance industry’ needs to up its game if it’s to continue to capitalise on the opportunity.
There are several reasons why Valentine’s Day is no longer what it used to be.
First and foremost, the challenging economic climate is a major contributor. Today’s consumers are savvy shoppers. They know where to go for a good deal. They know which voucher codes to use to make their night out as cost effective as possible. Romance is not dead. It just has a healthy dose of new decade pragmatism and common-sense mixed in.
However, it’s not just the economy. Participation in Valentine’s Day has been impacted by the fact that the way we feel about relationships, about celebrations and traditions, and about health and eating out has changed markedly over recent years:

Relationships: relationships today originate, are maintained, and end, within a much more fluid context than they did in the past, so there’s less pressure to mark romantic milestones in quite the same way that previous generations have.
Celebrations and traditions: millennials and Gen Z care very little for automatically perpetuating the traditions of their parents and grandparents.
Eating out: signifiers of quality in the eating out space are in flux. What passed as “indulgent” or “romantic” in the past may not do so nowadays, where the Instagrammability of the venue and food, and the theatricality of the evening, may be as important as the quality of the food or the vintage of the wine, if not more so.
Health: the go-to Valentine’s gift of a big box of chocs or an indulgent blowout meal may be less well received nowadays, with our heightened sense of healthy eating and mindful consumption and following on so closely from Veganuary, Dry January or those well-intentioned New Year’s resolutions.

How should marketers respond?
Google ‘Future of Valentine’s Day’ and you’ll find a raft of thought-pieces speculating on the long-term future of Valentine’s Day. They often feature the likes of augmented reality products, virtual reality devices and apps, and even robotic companions. In truth, though, most of these perspectives focus on the future of sex, emotional intimacy and relationships as much as Valentine’s Day itself.
When it comes to Valentine’s Day in particular, here are some light-hearted ideas for more short-term (and less high-tech focused) ways to revive interest:

Valentine’s Day comparison app: fear of overpaying for an average experience just in order to be part of the day underpins much of the rejection of Valentine’s Day. In the same way that price comparison apps allow consumers to compare the offers of various supermarkets, utilities or financial services providers, it seems likely that they’d also like to see the figures behind Valentine’s Day offerings. Just how much of a premium is that restaurant charging on Feb 14th as opposed to Feb 15th? How much do its service ratings take a dip on the busiest night of the year?
Themed Valentine’s Day experiences: with the appetite for experiences, surely there is scope for romantic, immersive experiences? How about an escape room themed around romantic movie couples, featuring the likes of Titanic’s Jack and Rose, Dirty Dancing’s Baby and Johnny or Brokeback Mountains Ennis and Jack? If not an escape room, then look to add a romantic component to whatever events you run – like South Africa’s Epic Hikes who are inviting people to “bring your +1 to our upcoming Valentine’s Day Hike. We’ll be having scintillating conversations and creating new memories”.
Anti-Valentine’s Day: in the same way that we’ve seen anti-Black Friday movements, brands could take a stand against the excess, the contrivance, the artificiality and the exploitation of the day. Participating brands could undertake to offer an upgraded experience but without the upgraded price.
Apply human understanding to your campaigns: whatever you land on, think of the ways your Valentine’s Day marketing can tap into your customers’ emotions. Our Human Understanding Lab at Unlimited does just this; we apply neuroscience techniques so you can truly understand emotional reactions to your messaging and drive action.

A large proportion of the population are not celebrating Valentine’s Day because they feel it’s too commercial, but also because it seems less relevant to today’s concerns and preferences. Our advice to marketers is to throw out the old playbook and start from scratch. Treat Valentine’s Day as a new product launch and ask, not what you can provide, but what your customers might actually want.
Nick Chiarelli, head of trends, Unlimited Group

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That’s amoré: branded romance for your Valentine’s Day- Tempemail – Blog – 10 minute

Every year around this time, stores turn pink and red as brands try their best to court romantic consumers. Some may go for the traditional chocolates and roses, while others want something a bit racier. Then there are those who can’t stand the public displays of affection and would rather sit it out, though that won’t stop Cupid.
Some brands are shooting all the love arrows in their quivers to advertise for St. Valentine’s Day, while a few agencies are having fun with Valentine cards, but have they put enough magic into their love potions?
Kraft is touting its quick-cook mac and cheese as a way to get more time for romance with a partner, while Stella Artois has animated love and people coming together over beer, and Twitter is taking bad date tweets out of home. Boston Pizza is helping long-distance couples connect by eating a pizza over Skype and Pepsi is encouraging fans to propose with a chance to win a diamond ring made with real Crystal Pepsi.
Review the campaigns below and vote for the ones you think have the most heart.

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[Valentine’s Day] – Notorious Scams That Have Broken Several Hearts- Tempemail – Blog – 10 minute

Read Article
Most of you are probably scrambling through websites to get ‘something special’ for your significant other or being bombarded with special endorsements by brands or on a quest to find someone or doing nothing at all. Pause for a minute.
For some of you finding the best deal would be important while some others would just wish brands would stop reminding them of this dreaded day. An emotional upheaval that comes with this day, not only makes you vulnerable to yourself but also to online frauds. 
Romantic frauds are very common even when its not valentine’s day. However, high-level online frauds occur when the vulnerability of people makes them an easy target. These fraudsters engage with people on online platforms but only for the love of money! 
What kind of Valentine’s Day frauds?
As scary as it may sound, there are many ways online fraud could reach you. If you are not proactive in securing your systems and being vigilant of anything fishy, there is a probability you would be affected by it. Here is what you should look out for: 
Greeting or Gift Cards: You may receive a lot of greeting cards online for Valentine’s Day but you have to be careful about clicking on their links. Sometimes, these links are malicious codes used by fraudsters which scam you. 
Online Dating: This day particularly incites a need for love and attention in most people which is why they focus on finding ‘the one’ on online dating platforms. Being aware of this tendency, most fraudsters fool people romantically and extract money out of them by giving emotional reasons. 
Social Media: All creative messages with attractive offers displayed on social media are a way to lure people into clicking on malicious links. 
SEO: Another method used by scammers is BlackHat SEO which displays fraudulent websites and links on the top when someone searches for Valentine’s Day.  
How to save yourself from these scams: 

Try and avoid clicking on promotional links. If you find an offer attractive then go onto its original website to place an order there directly. Check if the website is verified and of a well-known brand. 
Be suspicious when you find something appealing and genuine. Most times good offers are false and an easy way to lure you into a scam. 
If you are on a dating website, make sure the website is verified and so is the profile of the person. Be careful when someone you are chatting with asks for money for emotional reasons. 
Never give out any financial information to a person you met online. No matter how much you trust the person, a lot of scams are possible when a person is tricked into providing confidential information voluntarily. 
If you think you have fallen prey to a scam, contact your bank immediately and block your cards. Additionally, file a complaint about the scam. 
Use a good password which would be recommended for days apart from Valentine’s Day as well. Be sure to check profiles on google and see if they match. 

Concluding…
Cybercriminals usually target holiday seasons and important dates to fool people and earn money out of it. While Valentine’s Day might keep some very distracted and some emotional, don’t let it make you vulnerable to online frauds. Be careful and vigilant this Valentine’s Day. Losing money or sensitive information will be a real bummer to your Valentine’s Day plans!

If you have an interesting article / experience / case study to share, please get in touch with us at [email protected]

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International Women’s Day 2020 Tempemail Marketing Inspiration & Templates – Blog – 10 minute

International Women’s Day 2020 will be celebrated on Sunday 8 March. This holiday is a global event recognizing women’s political, cultural, social, and economic achievements all over the world. But what is international women’s day, and why should you send an International Women’s Day email?
International Women’s Day 2020 Theme
The International women’s day theme for 2020 is Each for Equal. This year, we are promoting equality for all, and striving to build a world free of prejudice and stereotypes.
Source: www.internationalwomensday.com/Theme
On March 8th, the world will be collectively celebrating women’s achievements and making a step forward towards a gender-equal global society.
If you want to read more about this year’s campaign theme, check out IWD’s official website.
The International Women’s Day hashtag will be #EachforEqual. And the official pose is illustrated in the picture below.
International Women’s Day Tempemail Campaigns
International Women’s Day email marketing is more fun than you would think. This global celebration brings people from all over the world to honor and recognize women. And the ways to do that are infinite. Whether you are having a big promotion on the best female products, or donating your sales proceeds to a charity, or simply wishing your customers a happy international women’s day, in this post, you will find the International Women’s Day email inspiration you were looking for. All of the emails were sent on International Women’s day in the past 2 years (2019 and 2018), and we will keep updating these examples with 2020 International Women’s Day emails.
Wish Your Customers a Happy International Women’s Day
Here’s a simple yet elegant and effective email for women’s day: a “Happy International Women’s Day” Tempemail from Jarbo. The email starts with headline wishing subscribers a happy IWD and continues with a heartfelt message going straight to every reader’s heart. You can get inspired by the email copy in this example as a sample email message to celebrate International Women’s Day.
Celebrate Strong Women (Including Your Employees)
In this email example, Weighting Comforts chose a very elegant and impactful way to celebrate women’s day by sending their subscribers an extract from a blog post where they honor their female employees.
They start with a solid International Women’s Day email greetings (a.k.a. Happy IWD). Once the subscriber clicks on the “Read More” Call to action, they will be redirected to a landing page with similar design and images, where they feature remarkable women from their staff.
While we are on the subject of celebrating your own female employees, here is another IWD email example of a brand that knew exactly how to combine celebrating their women-led company and promoting their products.
This next email campaign is truly unique and creative, despite the simplicity of the email design and layout.
Endource chose to share with their audience inspirational resources all about women quoted directly from their female employees. The email resembles a newsletter structured in 4 main sections:

I’m following … an inspirational female artist
I’m interested in … events and conferences that empower women
I’m reading … a life-changing book about female power
I’m wish-listing … a fashion item where the proceeds will be donated to a women charity non-profit

These are only a few examples of what you can include in your International Women’s Day email.
Another Internation Women’s Day email coms from BB Dakota. In this example, the company asked its employees who their “superwomen” were. And featured their answers in this lovely email template.
Here’s another take on introducing your powerful female employees.
Donate to a Women Non-Profit
What better way to drive more sales while supporting a good cause to celebrate International Women’s Day? Your customers will take advantage of this opportunity to help you make a positive impact on society while getting to know your brand as a socially responsible corporation.
This next example takes a different approach. The company chose to support one of their vendors who employ women from rural areas in Africa (country not specified) and encourage their customers to buy jewelry made and sold by this brand. By purchasing a piece of jewelry, subscribers would be making a remarkable impact on these women’s lives. This is how they did it.
We love this next email example. On International Women’s Day, Dress for Success and Shhhower Cap partnered on a global campaign to empower women and promote their financial independence. And for that amazing cause, Shhhower Cap sent this cool email telling their customers all about the campaign and urging them to purchase shower caps between 2 pm-3 pm: $3 out of every purchase will be donated to the initiative. Here’s how they pulled it off.
Promotional IWD Emails: Discount Codes & Coupons
You can take advantage of this special day to hold a sale on specific items from your store. Here are a few emails to serve you as inspiration.
Let’s start off with this cool looking email from a sports-wear brand honoring strong and driven female athletes.
The colors used in this email template, as well as the animated GIF add a dash of energy and spontaneity that ties perfectly with the email theme.
International Women’s Day Tempemail Subject Lines
Here are 32 compelling email subject lines for your IWD campaign:

Happy International Women’s Day ♀
Let’s Celebrate Today, and Everyday.
Treat yourself on IWD!
Happy International Women’s Day! ♀️💚
Happy International Women’s Day!!! 🌎
Happy International Women’s Day!
20% Off Workwear | Happy Women’s Day!
Times ticking. Help us donate to [Non-Profit Organization]!
who run the world?
Who Runs The World, 👧 !
Celebrate International Women’s Day in style 👭🏽
Happy International Women’s Day 💅
Happy #IWD2020 from [Brand]
ENDING NOW: Our International Women’s Day Event
💜 HONORING [Brand] FEMME 💜
Be the Strength You Want to See in the World
A Day for You, Styles for You
Celebrating International Women’s Day With [Influencial Woman Name]
Who’s Your Super Woman? 👑
Be a Queen Today & Everyday
Celebrating YOU.
This one goes out to all you ladies! 💃
Meet Our Amazing [Brand]’s Women | 20% off their FAVORITES with code
Celebrating Strength and Resilience
Join Us in Celebrating International Women’s Day!
Celebrate International Womens’ Day
Inspiration for International Women’s Day
Celebrating #EachforEqual
Celebrate International Women’s Day with free shipping 💕
10% Off Women’s [Product] of the Month – Happy Women’s Day!
International Women’s Day | $8 for all
♡♀️ International Women’s Day ♀️♡

What Not to Send in Your International Women’s Day Tempemail
In this section, we wanted to show you a few examples of emails sent on IWD that we thought were a bit off.
One Tempemail, Two Messages
I have to admit that I am a bit skeptical about the way this company handled its international women’s day campaign. They started their email perfectly, with an authentic picture from one of their tea fields filled with women workers, and accompanied it with a headline “On International Women’s Day, we honor the women who make our cup of tea possible”. The headline is pure and heartfelt. So far, so good.
However, this brand goes on to offer a discount code on their teas as a way to show gratitude to their customers. Confused? Yeah, so are we. Clearly, this email is sending 2 different messages at the same time: honoring their female workers and promoting a discount code on their products.
We would advise choosing one message for each email. Or at least, mention that the proceeds from the purchases made through this email would go to helping out the women you are honoring.
Here’s an example from a brand who knew exactly how to do both. They start off their email by highlighting the extraordinary women who help them make their products and go on to showcase these products and encouraging subscribers to purchase. Without sounding too salesy, this brand was able to honor their hard-working employees and make a sale at the same time.
Bad Tempemail Design
Elegant and beautiful email design is crucial, and not just for International Women’s Day. If you want to create a successful email campaign, you should make sure that your email message is translated into the best email design possible. To attract and maintain the attention of your email list, you need to choose your email color palette perfectly and think of the best email layout and structure that leads your subscribers straight to your CTA.
This email is an example of bad email design:

Too much text stuffed with little to no room to breath
Bright red that distracts the reader (and hurts the eyes)
Small CTA button that goes unnoticed

Not to mention that the whole email is an image, but just in case the user has deactivated images in their email client, this brand includes a plain text version of the email underneath the image.
Yet, it’s so easy to design HTML emails in a quick way, even if you don’t know how to code emails. Using an email template builder, anyone can create an email template online, design newsletters, and make successful email marketing campaigns.
International Women’s Day Tempemail Campaign Resources
You can find plenty of free resources that will help you design a gorgeous email for IDW. If you are looking for International Women’s Day images, you can check out Unsplash or Pixels that offer hundreds of free stock images and photographs.
If you are unsure about what colors to use for your email, you can try out Coolors, a color palette generator that will provide you with color schemes and color combinations that fit well together.
International Women’s Day Quotes
You can use these inspirational quotes and proverbs about women to write a fun and meaningful email copy.

“Elegance is when the inside is as beautiful as outside.” Coco Channel
“One is not born a woman. One becomes one.” Simone De Beauvoir
“Beauty is about being comfortable in your own skin. It’s about knowing and accepting who you are” Ellen Degeneres
“The most alluring thing a woman can have is confidence”. Queen B (Beyoncé)
“There is no limit to what we, as women, can accomplish” Michelle Obama
“A strong woman stands up for herself. A stronger woman stands up for everybody else.”
“I am not your little princess.” Daenerys Targaryen

Wrapping Up
Women make up half of our society, and to celebrate their achievements means celebrating our society as a whole. A society where women are successful and independent is a prosperous society. Sending an email campaign on Internation women’s day is not only a way to connect with your female customers on a more personal level, but it’s also a way to show that you care about women’s rights and stand up for equality. It only takes a few minutes to create a great email campaign, especially using Chamaileon. Try it out for free, and make your impact today.

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Spread the Love with Valentine’s Day Emails 2020 Edition – Blog – 10 minute

Valentine’s day sparks a lot of debate every year. Some people consider it a commercial holiday that merely exists to get people to spend money. Others find it an excellent opportunity to cherish their loved ones.I have never been a big fan of Valentine’s Day, to be honest.
However, as I embark in my late twenties, I am starting to warm up to the idea of having a whole day to celebrate love. With all the negativity surrounding us and with the unfortunate events happening all over the world, I like the idea of having one day a year that is specifically dedicated to love. Life is short, and we should appreciate every moment that we share with our family and friends. And if that comes in the form of a cheesy holiday, then I am ready to take the plunge.
I have to admit, this is no what I was expecting to be writing when I thought of sharing my favorite Valentine’s Day email campaigns.
All feelings aside, in this blog post, you’ll find some quick inspiration to guide your next Valentine’s Day email campaign, from email subject line examples to free Valentine’s Day email templates that you can edit and send right away. You’ll even get a sneak peek of 2020 Valentine’s Day emails sent our by brands just a few days ago.
2020 Valentine’s Day Tempemail Campaigns
A few weeks only seperate is from this year’s Valentine’s Day. And, already, brands are rolling out their Valentine’s Day email campaigns.
Check out what the competition is sending and get some Valentine’s Day email ideas.
Valentine’s Day Jewelry Emails
When designing your HTML email template for your jewelry business, make sure to keep it as simple and elegant as possible. Jewelry is a symbol of wealth, classiness, and delicacy, and your email design should reflect that as well.
Keep your email colors faded and neutral. If you want to want to adventure with some popping colors, make sure to choose jewelry products that translate the same message. Take for example the last email example from our selection down below. The company chose hot pink for their Valentine’s Day template but promoted its jewelry line targeted towards younger audiences.
(Click on the email template to browse through the examples)

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Stellar Announces New Version of Bitraser on Data Privacy Day- Tempemail – Blog – 10 minute

On the occasion of World Data Privacy Day, Stellar globally acclaimed data recovery expert, today announces the launch of latest version of their flagship data erasure software BitRaser Drive Eraser ver3.0. The new enhanced features in BitRaser includes data erasure at remote locations, report data erasure securely and on real-time basis. This software empowers organizations and individuals to wipe off sensitive data permanently from hard drives, SSDs, desktops, laptops, servers and mobile devices. This new version has been certified by ADISA (globally recognized certification) to bring assurance to the process of IT asset retirement and disposition.
BitRaser Drive Eraser ver3.0 is designed with most robust erasure capabilities to simplify, automate and scale data erasure while ensuring permanent deletion of data from all kinds of storage media. The new version is designed with cloud integration which provides flexibility to create users, manage license distribution, and maintain central repository of reports & certificates. This efficient data erasure solution is capable of erasing up to  254 hard drives at one-go, with successful erasure of hidden areas and helps users to comply with global data privacy laws such as EU GDPR, GLB, SOX, HIPAA and other regulatory standards.
‘’Globally there has been a rise in the number & magnitude of data breaches over the years and new data protection regulations are getting introduced. Consequently, there is a growing demand for data erasure solutions to help secure data privacy. We are committed to ensure the successful utilization of our data erasure solutions for safeguarding data privacy and make continuous efforts to adopt new functionalities to bring the most enhanced user experience. ‘’said Mr. Sunil Chandna, CEO, Stellar.
“The ADISA certification is a significant milestone for Stellar. This further provides added assurance to enterprise service providers, government institutions, SMBs and individuals that our data erasure solutions are compliant with the most stringent & rigorous regulatory standards world-wide & ensure end-to-end security of their information.” he further added. 
“The Product Claims Test is an independent validation of software overwriting tools. We took a claim made about BitRaser and tested that in a controlled laboratory environment using forensic techniques aligned to the ADISA Test Level 1. The media tested was a SSD and iPhone with no user data being able to be recovered after the test. ” Dr. Andrew Blyth, head of the ADISA test lab said. 
Pricing & AvailabilityThe product comes with both physical delivery as well as electronic delivery. BitRaser ver3.0 is available at all leading IT retail outlets and online stores at starting price of USD 20 for single count and can also be purchased from company’s official website.

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Data Privacy Day 2020: 5 Lessons From The Past To Better Secure The Future- Tempemail – Blog – 10 minute

(By David Higgins)
This Data Privacy Day, we urge individuals and organisations around the world to learn from the fallout of the mega-breaches of the recent past. We provide five positive steps that companies around the world can take to better protect consumers, employees and more.
Until recently, data privacy was only considered critical in the digital world. But as the digital and physical worlds intersect, it is now integral not only to securing an individual or a corporation’s digital identity, but also to avoiding the safety of citizens being compromised. Data privacy considerations should underpin all company decisions, whether on the board level or on the shop floor and, this Data Privacy Day, organisations should encourage their entire workforce – not just IT teams – to re-evaluate how they secure and manage data.
It’s now well-established that data is the world’s most valuable asset, and a tempting target for malevolent hackers with varying motivations. More often than not, they are pursuing credentials that they can use to infiltrate businesses and target sensitive and valuable data. Attackers seek ways to cause irreparable damage across a whole range of industries, from seizing companies’ administration logins to hacking into medical data so as to hold individuals to ransom over the disclosure of sensitive personal information. As a tragic, but potentially realistic scenario, this could even result in a doctor being unable to perform a life-saving operation due to a lack of availability of the patient’s records for example.
Hackers will inevitably be successful from time to time. Addressing this threat and limiting how far they can infiltrate a network after a successful breach is imperative in order to safeguard national security. Infiltration or compromise of CNI, for instance, could plausibly result in the loss of control of public services such as utilities, healthcare and government, posing a severe risk to public safety. This Data Privacy Day, we need to take a step back to not only understand the value in the data we hold, but also the importance of only allowing individuals and systems that need it to access it.
Mega Breach lesson #1: Equifax Breach (reported in 2017) – Several tech failures in tandem–including a misconfigured device scanning encrypted traffic, and an automatic scan that failed to identify a vulnerable version of Apache Struts–ultimately led to the breach which impacted 145M customers in the US and 10M UK citizens.
Data Privacy Day Learning – get security basics right. Cyberattacks are growing more targeted and damaging but a good industry reminder from the Equifax breach is that standard security basics should never be ignored. Patches should be applied promptly, security certificates should be maintained, and so on. This breach also inspired elected officials to push for stronger legislation to tighten regulations on required protection for consumer data.
Mega Breach lesson #2: Uber Breach (reported in 2017) – In 2017 Uber revealed it had suffered a year-old breach that exposed personal information belonging to 57M drivers and customers.
Data Privacy Day Learning – don’t store code in a publicly accessible database. Uber data was exposed because the AWS access keys were embedded in code that was stored in an enterprise code repository by a third party contractor. A clear takeaway is that no code repository is a safe storage place for credentials.
Mega Breach lesson #3: Facebook’s Cambridge Analytica Breach (reported in 2018) – Cambridge Analytica harvested the personal data of millions of peoples’ Facebook profiles without their consent and used it for political advertising purposes. The scandal finally erupted in March 2018 with the emergence of a whistle-blower and Facebook was fined £500,000 ($663,000), which was the maximum fine allowed at the time of the breach.
Data Privacy Day Learning – protect user data (or pay up). Lawmakers claim Facebook “contravened the law by failing to safeguard people’s information” – and suffered the consequences. Now the US government is placing additional pressure on Facebook to stop the spread of fake news, foreign interference in elections and hate speech (or risk additional, larger fines).
Mega Breach lesson #4: Ecuadorian Breach (reported in 2019) – Data on approximately 17M Ecuadorian citizens, including 6.7M children, was breached due to a vulnerability on an unsecured AWS Elasticsearch server where Ecuador stores some of its data. A similar Elasticsearch server exposed the voter records of approximately 14.3 million people in Chile, around 80% of its population.
Data Privacy Day Learning – adhere to the shared responsibility model. Most cloud providers operate under a shared responsibility model, where the provider handles security up to a point and, beyond that, it becomes the responsibility of those using the service. As more and more government agencies look to the cloud to help them become more agile and better serve their citizens, it’s vital they continue to evolve their cloud security strategies to proactively protect against emerging threats – and reinforce trust among the citizens who rely on their services.
Mega Breach lesson #5: Desjardins Breach (reported in 2019) — The data breach that leaked info on 2.9M members wasn’t the result of an outside cyber attacker, but a malicious insider – someone within the company’s IT department who decided to go rogue and steal protected personal information from his employer.
Data Privacy Day Learning – be proactive in identifying unusual/unauthorized behaviour. While insider threats can be more difficult to identify, especially in a case where the user had privileged access rights, having a solution in place to monitor for unusual and unauthorized activities that can take automated remediation steps as needed can help reduce the amount of time it takes to stop an attack and minimize data exposure. This breach shows that a defence in depth security strategy that includes privileged access security, multi factor authentication, and the detection of anomalous behaviour with tools such as database activity monitoring has never been more crucial.
(The author is the Technical Director at CyberArk)

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A day in the life of a techie who is aimed to bring next gen innovation in hospitality- Tempemail – Blog – 10 minute

By Prashantha Shet
Prashantha Shet
Hospitality is a domain that’s always looking for the next innovation. As the industry expands, consolidates and newer concepts of hospitality are defined, the technology is always at the forefront of it. Fresh ideas and mechanisms for monetization, customer experience, booking, distribution, social networking, customer feedback and the overall flow are continuously being experimented with and productized.
A key area of hospitality is where all the fulfilment happens – the hotel property itself. No matter how good your booking experience is or how your pricing policy is, the ultimate touch point with customers is the property itself – the very room they stay, the location, the ambience, the cleanliness, the food, spa, convenience and so on. Therefore, the Property Management System (PMS) plays a very critical role in making sure each property owner delivers the best possible experience to the guests and at the same time making sure that the property owner gets best out of the property.
PMS is a very exciting space. There’s a lot of innovation happening here and a lot of possibilities. Switching to this domain was no-brainer for me, after working for many leading technology companies in the industry for over 23 years, across the globe. It’s very rewarding to think about the impact that we can have in making every hotel stay out there, a memorable one.
Data is the kingAs part of my role as Senior Director of Engineering, I lead two PMS product lines. In my group, we rely quite heavily on data – be it understanding and troubleshooting of the applications, understanding employee motivation, deciding winners of various Code-A-thons or while doing an annual performance review.
We’re privileged to a lot of data – customer data, property data, transactions, sales, bookings, accounting, cash flow, revenue and so on. We constantly use this data to contribute back to where it came from – improve the experience of guests and hoteliers. Integrity, Security and Privacy are integral part of this process. Some of the areas this data helps us are:

Make our services better for our direct customers – hoteliers. Give them a complete picture of the property, what they can monetize better, what are additional opportunities, competition and so on
Make our products very intuitive and enjoyable to our customers’ customers – i.e, the hotel guests. Context driven suggestions by learning from the customer actions, market trends, past inferences and so on
Offer a highly scalable and reliable platform. Using historic and contextual data we can predict the occupancy and help hoteliers to be prepared
Optimize the business process for our customers. Simplify the overall property management and let them focus on what they do best
Improve our technologies, ensure we give up-to-date financial information to our customers
Offer insights that our customers can use
Enable our support teams to help and solve our customers’ issues.

PossibilitiesThe hospitality industry is continuously harnessing latest technologies – like IoT, Spoken Chatbots/Agents, Cloud, Mobile/Wearables, VR, AI & ML and so on. Non-technology innovation happens in the aspects of different business models, growth-hacking, property types/models, experience bundles and so on.
Technology is going to change the way we stay and experience hotels. There will be an emphasis on pre-stay and post-stay experience, as well. There will be a focus on what customers want than what hoteliers can sell. There will be higher emphasis on personalization – to understand the traveler better and have the right product at the right time with the right experience. All this will need capturing and processing lots of data and draw right insights & inferences.
The teamWe’re a global team. We’ve team members spread across the globe working round the clock. Our customers are global too, serving millions of travelers away from home. Our customers need our support to make sure their customers feel at home, away from home. To achieve this, we maintain an ‘Always On’ work culture. That doesn’t mean each one of us keep on working 24×7, but we leverage our global presence. Communication is the key for us to make all this happen.
Our teams use Analytics both strategically and tactically, in our products and work environment. Some of our product features directly use analytics to help our customers to be on top of their game. For instance, a simple feature like recommending rates for a hotel room for a given booking on a given day, will involve quite a lot of analytics behind the scene. We’ll look at the historical data of the property where the booking is happening and the user who’s making the booking plus a lot of contextual data like weather, season, the inventory type, competition, local information and demand, global trends and so on. We ensure that the data is at the fingertips of our customers, when their customers are eagerly waiting to check-in at the front desk of the hotel. This ensures a win-win situation for both hoteliers and the travelers.
While troubleshooting some complex defects, we use historical logs and analyze the patterns to narrow down specific scenarios when the defect occurs. It’s not so uncommon for us to come across needle-in-haystack type issues and analysis of historic logs really helps in understanding the patterns and finally narrow down to exact scenarios.
(The author is the Senior Director, Software Engineering, Sabre)

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Trump tweets his way to a record on impeachment day | US news- Tempemail – Blog – 10 minute

Donald Trump tweeted his way to a record on Wednesday.
The extremely-online US president tweeted 131 times between 12 am EST and 4:46 pm EST, according to Factbase, a platform that tracks data about Trump. That number includes 36 original tweets and 110 retweets, making the day his most active on the account since he became president.
The social media rampage came as Trump traveled back to the US from Davos in Switzerland, and as the US Senate was weighing his impeachment for abuse of power and obstruction of Congress.
Trump has been an avid Twitter user throughout his presidency, infamously tweeting out typos like “covfefe”, sharing a quote from dictator Benito Mussolini that had been attributed to Trump himself, and reportedly firing former secretary of state Rex Tillerson by tweet.

Most of Trump’s retweets on Wednesday included arguments in his defense in the ongoing impeachment trial. One retweet of the House Republicans stated that House Democrats working to impeach Trump “don’t have the evidence” and “don’t have the facts”. Others touted his successes as president. One from congressman Ron Wright stated that Trump had added 145,000 new jobs in December and 2.1m jobs in 2019.

Donald J. Trump (@realDonaldTrump)
“Not the Senate’s job to mop up the mess made in the House by the Democrats. Biden admitted that he went to Ukraine and did the Quid Pro Quo.” @SteveScalise @FoxNews
January 22, 2020

Trump also sent out commentary quoted from Fox News regarding the trial and commented on the 2020 election, saying it is “rigged” against candidate Bernie Sanders. In one tweet he called candidate Tom Steyer “a major loser”. He retweeted another calling New York congresswoman Alexandria Ocasio-Cortez a “barely literate moron”.
Despite breaking his own record on Wednesday, Trump did not tweet as frequently as he has in the past. His record for most tweets per hour was set from 7-8 am EST on 12 December 2019 at 58 tweets – or one tweet every 62 seconds. The Davos Twitter storm seen today represented just one tweet per 88 seconds, according to Factbase.
As of 6 pm EST, Trump is continuing to tweet and is approaching his all-time record of 161 tweets, set in 2015 before he was president.

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