YouTube Music cracks down on rampant chart manipulation with new pay-for-play ban – gpgmail

[ad_1] YouTube will no longer allow paid views and advertising to influence its YouTube Music Charts, the company announced this morning. Instead, it will calculate its rankings based only on view counts coming from organic plays. In addition, it’s changing its methodology for reporting on 24-hour record debuts to also only count views from organic […]

AdRoll becomes NextRoll and launches new platform services business – gpgmail

[ad_1] The AdRoll Group has a new name — NextRoll — designed to reflect the company’s moves beyond ad retargeting. “We have, for the longest time, been pigeonholed as a retargeting company, but the reality is that we have really been evolving,” CEO Toby Gabriner told me. To be clear, the AdRoll retargeting business isn’t […]

Why am I seeing this ad? AI, ML & human error in advertising – gpgmail

[ad_1] Ad platforms create equal opportunities for businesses but not equal outcomes. They’re mostly marketed as self-service and easy to use, however, there are new features added regularly and open-ended ways to set, structure and target. Meaning, countless ways to spend—creating winners and losers in advertising. This is where machines and digital advertisers are needed, […]

Spirable refuels with $7.4M to serve more personalized video ads in the US – gpgmail

[ad_1] London based adtech startup Spirable has closed a £6M Series A. The round was led by Smedvig Capital, with existing backers Frontline Ventures, Downing Ventures and 24 Haymarket also participating. The startup is one of several playing in the customized video ads space — offering a platform that simplifies and scales video ad creation […]

IAB proposes a new tracking alternative to the cookie – gpgmail

[ad_1] The Interactive Advertising Bureau’s Tech Lab is calling for a new approach to online tracking, one that would replace the long-lived cookie. In a lengthy post, the IAB Tech Lab’s Jordan Mitchell runs through the history of tracking, describing the cookie as “a boon to the internet” that allowed websites to tailor their ads […]

Google reaches $170M settlement with FTC – gpgmail

[ad_1] The Daily Crunch is gpgmail’s roundup of our biggest and most important stories. If you’d like to get this delivered to your inbox every day at around 9am Pacific, you can subscribe here. 1. Children’s privacy costs just $170 million for Google in settlement with the FTC The complaint from the Federal Trade Commission […]

Mental health websites in Europe found sharing user data for ads – gpgmail

[ad_1] Research by a privacy rights advocacy group has found popular mental health websites in the EU are sharing users’ sensitive personal data with advertisers. Europeans going online to seek support with mental health issues are having sensitive health data tracked and passed to third parties, according to Privacy International’s findings — including depression websites […]

Mozilla flips the default switch on Firefox tracker cookie blocking – gpgmail

[ad_1] From today Firefox users who update to the latest version of the browser will find a pro-privacy setting flipped for them on desktop and Android smartphones, assuming they didn’t already have the anti-tracking cookie feature enabled. Mozilla launched the Enhanced Tracking Protection (ETP) feature in June as a default setting for new users — but […]

Facebook will require political advertisers provide further credentials, or have their ads paused – gpgmail

[ad_1] Ahead of the 2020 elections, Facebook today announced it’s tightening requirements for groups buying political ads on the social network. The company last year began requiring advertisers get authorized to run ads about social issues, elections, or politics, which involves advertisers providing identification to confirm who they are and where they’re located — including a […]

Experian makes strategic investment in location data company PlaceIQ – gpgmail

[ad_1] PlaceIQ is announcing a strategic investment from credit reporting company Experian. CEO Duncan McCall said the investment is part of a growth round that PlaceIQ raised after divesting itself of its advertising business (which is being taken over by Zeta Global). He declined to disclose the size of the round, or of the Experian […]