YouTube Music cracks down on rampant chart manipulation with new pay-for-play ban – gpgmail

[ad_1] YouTube will no longer allow paid views and advertising to influence its YouTube Music Charts, the company announced this morning. Instead, it will calculate its rankings based only on view counts coming from organic plays. In addition, it’s changing its methodology for reporting on 24-hour record debuts to also only count views from organic […]

Facebook will require political advertisers provide further credentials, or have their ads paused – gpgmail

[ad_1] Ahead of the 2020 elections, Facebook today announced it’s tightening requirements for groups buying political ads on the social network. The company last year began requiring advertisers get authorized to run ads about social issues, elections, or politics, which involves advertisers providing identification to confirm who they are and where they’re located — including a […]

TikTok’s new ‘Hashtag Challenge Plus’ lets video viewers shop for products in the app – gpgmail

[ad_1] TikTok, the short-form video platform favored by young adults and teens, has launched a new feature that allows users to shop for products associated with a sponsored Hashtag Challenge, without leaving its app. These sponsored challenges are Gen Z-friendly marketing campaigns where users are prompted to post videos of them using a product — […]