Forty-nine states and the District of Columbia are pushing an antitrust investigation against Google – gpgmail

[ad_1] Fifty attorneys general are pushing forward with an antitrust investigation against Google, led by the Texas state Attorney General Ken Paxton. In an announcement on the steps of the U.S. Supreme Court building, Paxton and a gathering of attorneys general said that the focus of the investigation would be on Google’s advertising practices, but […]

Why am I seeing this ad? AI, ML & human error in advertising – gpgmail

[ad_1] Ad platforms create equal opportunities for businesses but not equal outcomes. They’re mostly marketed as self-service and easy to use, however, there are new features added regularly and open-ended ways to set, structure and target. Meaning, countless ways to spend—creating winners and losers in advertising. This is where machines and digital advertisers are needed, […]

Spirable refuels with $7.4M to serve more personalized video ads in the US – gpgmail

[ad_1] London based adtech startup Spirable has closed a £6M Series A. The round was led by Smedvig Capital, with existing backers Frontline Ventures, Downing Ventures and 24 Haymarket also participating. The startup is one of several playing in the customized video ads space — offering a platform that simplifies and scales video ad creation […]

Mental health websites in Europe found sharing user data for ads – gpgmail

[ad_1] Research by a privacy rights advocacy group has found popular mental health websites in the EU are sharing users’ sensitive personal data with advertisers. Europeans going online to seek support with mental health issues are having sensitive health data tracked and passed to third parties, according to Privacy International’s findings — including depression websites […]

How to use Amazon and advertising to build a D2C startup – gpgmail

[ad_1] Matt Altman & Tyler Elliston Contributor Matt Altman runs the Amazon practice area for VMG Ignite, an eCommerce consultancy that helps early to mid stage CPG companies achieve growth. Tyler Elliston is the founder of VMG Ignite. Clients include Sun Bum, Perfect Snacks, Aloha, Pill Club, Solid Gold, and many more. Entrepreneurship in consumer […]

8 million Android users tricked into downloading 85 adware apps from Google Play – gpgmail

[ad_1] Dozens of Android adware apps disguised as photo editing apps and games have been caught serving ads that would take over users’ screens as part of a fraudulent money-making scheme. Security firm Trend Micro said it found 85 individual apps downloaded more than eight million times from the Google Play — all of which […]

How should B2B startups think about growth? Not like B2C – gpgmail

[ad_1] Tyler Elliston & Kevin Barry Contributor Tyler Elliston is the founder of Right Side Up, a collective of growth marketers that primarily helps early to mid-stage companies scale. Kevin Barry is the co-founder of Right Percent, a B2B-only performance marketing agency that develops tailored acquisition strategies for early to mid-stage companies. Over the years, […]

WebKit’s new anti-tracking policy puts privacy on a par with security – gpgmail

[ad_1] WebKit, the open source engine that underpins Internet browsers including Apple’s Safari browser, has announced a new tracking prevention policy that takes the strictest line yet on the background and cross-site tracking practices and technologies which are used to creep on Internet users as they go about their business online. Trackers are technologies that […]

Most EU cookie ‘consent’ notices are meaningless or manipulative, study finds – gpgmail

[ad_1] New research into how European consumers interact with the cookie consent mechanisms which have proliferated since a major update to the bloc’s online privacy rules last year casts an unflattering light on widespread manipulation of a system that’s supposed to protect consumer rights. As Europe’s General Data Protection Regulation (GDPR) came into force in […]

Google adds playable podcast episodes to search results – gpgmail

[ad_1] Google is making it easier to find and listen to audio content specific to your search interests, with playable episodes surfaced in results that start rolling out today. Playable podcasts will show up in results when you use “podcasts” as a keyword in your search, in combination with other terms. It’s intended to deliver […]