How to stop vanity marketing from killing your startup – gpgmail

[ad_1] In 2014, I got in on the ground floor of what I thought was a rocket ship. Fling was the fastest-growing app in 2014, and I was pulled in as their chief growth officer, with a handsome compensation package — one that in retrospect should have given me pause. Within 24 hours of arriving […]

Latest Adobe tool helps marketers work directly with customer journey data – gpgmail

[ad_1] Adobe has a lot going on with Analytics and the Customer Experience Platform, a place to gather data to understand customers better. Today, it announced a new analytics tool that enables employees to work directly with customer journey data to help deliver a better customer experience. The customer journey involves a lot of different […]

Why am I seeing this ad? AI, ML & human error in advertising – gpgmail

[ad_1] Ad platforms create equal opportunities for businesses but not equal outcomes. They’re mostly marketed as self-service and easy to use, however, there are new features added regularly and open-ended ways to set, structure and target. Meaning, countless ways to spend—creating winners and losers in advertising. This is where machines and digital advertisers are needed, […]

DHL expands Africa eShop online retail app to 34 countries – gpgmail

[ad_1] DHL  has expanded its DHL Africa eShop business to 13 additional markets, upping the presence of the global shipping company’s e-commerce platform to 34 African countries. DHL  href=”https://Gpgmail.com/2019/04/11/dhl-launches-africa-eshop-app-for-global-retailers-to-sell-into-africa/”>went live with the digital retail app in April, bringing more than 200 U.S. and U.K. sellers — from Neiman Marcus to Carters — online to African consumers. […]

Spirable refuels with $7.4M to serve more personalized video ads in the US – gpgmail

[ad_1] London based adtech startup Spirable has closed a £6M Series A. The round was led by Smedvig Capital, with existing backers Frontline Ventures, Downing Ventures and 24 Haymarket also participating. The startup is one of several playing in the customized video ads space — offering a platform that simplifies and scales video ad creation […]

Mental health websites in Europe found sharing user data for ads – gpgmail

[ad_1] Research by a privacy rights advocacy group has found popular mental health websites in the EU are sharing users’ sensitive personal data with advertisers. Europeans going online to seek support with mental health issues are having sensitive health data tracked and passed to third parties, according to Privacy International’s findings — including depression websites […]

How to use Amazon and advertising to build a D2C startup – gpgmail

[ad_1] Matt Altman & Tyler Elliston Contributor Matt Altman runs the Amazon practice area for VMG Ignite, an eCommerce consultancy that helps early to mid stage CPG companies achieve growth. Tyler Elliston is the founder of VMG Ignite. Clients include Sun Bum, Perfect Snacks, Aloha, Pill Club, Solid Gold, and many more. Entrepreneurship in consumer […]

Amazon is acquiring a 49% stake in India’s Future Coupons – gpgmail

[ad_1] Amazon, which has invested over $6 billion in India’s growing internet market, just invested a little more to expand its foothold in the the world’s second largest internet market. The U.S. e-commerce giant is acquiring a 49% stake in Future Coupons, a group entity owned by India’s second largest retail chain Future Group, the latter […]

TikTok’s new ‘Hashtag Challenge Plus’ lets video viewers shop for products in the app – gpgmail

[ad_1] TikTok, the short-form video platform favored by young adults and teens, has launched a new feature that allows users to shop for products associated with a sponsored Hashtag Challenge, without leaving its app. These sponsored challenges are Gen Z-friendly marketing campaigns where users are prompted to post videos of them using a product — […]

MIT built a better way to deliver high-quality video streams to multiple devices at once – gpgmail

[ad_1] Image via Getty Images / aurielaki Depending on your connection and the size of your household, video streaming can get downright post-apocalyptic – bandwidth is the key resource, and everyone is fighting to get the most and avoid a nasty, pixelated picture. But a new way to control how bandwidth is distributed across multiple, […]