Kenshō, ‘the antithesis of Goop,’ launches a research-based guide to natural medicine – gpgmail

[ad_1] Goop is cashing in on pseudoscience and, in the process, giving natural health practices a bad name. Krista Berlincourt, the co-founder and chief executive officer of a new startup, Kenshō Health, hopes she can take back the narrative. “We’re the antithesis of Goop,” Berlincourt, a fintech veteran who previously led marketing and product at […]