Spirable refuels with $7.4M to serve more personalized video ads in the US – gpgmail

[ad_1] London based adtech startup Spirable has closed a £6M Series A. The round was led by Smedvig Capital, with existing backers Frontline Ventures, Downing Ventures and 24 Haymarket also participating. The startup is one of several playing in the customized video ads space — offering a platform that simplifies and scales video ad creation […]

How to use Amazon and advertising to build a D2C startup – gpgmail

[ad_1] Matt Altman & Tyler Elliston Contributor Matt Altman runs the Amazon practice area for VMG Ignite, an eCommerce consultancy that helps early to mid stage CPG companies achieve growth. Tyler Elliston is the founder of VMG Ignite. Clients include Sun Bum, Perfect Snacks, Aloha, Pill Club, Solid Gold, and many more. Entrepreneurship in consumer […]

Avoid high bounce rates – gpgmail

[ad_1] Julian Shapiro Contributor Julian Shapiro is the founder of BellCurve.com, a growth marketing agency that trains you to become a marketing professional. He also writes at Julian.com. More posts by this contributor How to see another company’s growth tactics and try them yourself How do startups actually get their content marketing to work? Advice […]

Google adds playable podcast episodes to search results – gpgmail

[ad_1] Google is making it easier to find and listen to audio content specific to your search interests, with playable episodes surfaced in results that start rolling out today. Playable podcasts will show up in results when you use “podcasts” as a keyword in your search, in combination with other terms. It’s intended to deliver […]